Indiana holds a reputation to many as a “flyover state,” but those who live, work, and play in the Hoosier State know it has much to offer. It also helps when a Hoosier takes time to help dispel that reputation. Enter Casey Regier, a southern Indiana mom who runs the “keepingupinsoin” on social media. The Instagram account boasts over 12,000 followers and is a treasure trove for finding things to do in the area. We caught up with Casey to learn more about her and her family, the responsibilities of being an affiliate with Keeping Up Local, and more.
How long have you been running this page?
C: I started keepingupinsoin in February 2025.
How did you decide this was something you wanted to do?
C: I felt very connected to the mission of helping people love where they live. I moved to southern Indiana from Nashville, Tenn. in March 2020 right after COVID took over. I was living in downtown Nashville in the center of "everything going on.” So, moving here was a mixture of a big change from downtown Nashville vibes, not knowing anyone besides my fiance (that was why we moved here – he accepted a new job that brought us here), and not knowing anything about the area. It took me almost two years to start to feel "at home" here and it was really hard going through that. I wanted to move back home to Michigan where I grew up and where all my family lives multiple times through those two years until I finally started to figure this area out. Southern Indiana is also full of people who grew up here, have their entire family here, and still hang out with the people they went to high school with. The roots run deep so getting "in" to circles isn't always the easiest. I figured there had to be people like me who moved here not knowing anyone or the area and I could help people feel that connection sooner than I did. I grew up in southwest Michigan on a blueberry farm and most of my friends' families owned their own business as well so supporting local and small family-owned businesses have a special place in my heart, so this felt like a great way to support them.
What does the typical workload of running keepingupinsoin look like?
C: It varies depending on the season I'm in. Being an affiliate of Keeping Up Local, we have a requirement of putting out the weekly IN List on our blog site every Sunday and then an Instagram post every Monday & Friday supporting that blog so at the minimum it's ~5-10 hours a week. To stay relevant on social media though you have to continuously stay active, so I try to get at least 1-2 other posts out every week. Some weeks I could be traveling to a partnership stay or getaway so those weeks will be heavier workload wise because I physically have to travel.
Having a page for such a specific niche naturally limits your audience. Would you ever think of expanding to broader locales?
C: My page serves to be a local guide for southern Indiana, so any expansion would need to be a value add to that niche. I would like to eventually include more things happening in Louisville because we're so close, and that is naturally an area people living in southern Indiana would be interested in. We could also expand east and west (French Lick, Madison, etc.). So, yes it does limit my niche but that's also the point. If you don't live in or around southern Indiana and/or have no interest in visiting the area, my page would not be a good fit for you.
What are some lessons you've learned about content creating while being in the business?
C: Content creation takes a lot more work than I expected. I still tend to underestimate how long something will take. Something as simple as "visiting a local restaurant to feature them as a go-to family friendly spot for dinner" isn't as simple as walking in, taking some photos and posting it. My goal isn't to just share an experience, it's to work with the business owner with their goals for working together. That means time is needed to meet or talk with the business about their goals, what type of content would make sense for them, actually partaking in the event/service, editing the content in a way that best performs on an ever-changing platform and then watching analytics and metrics. It is a whole process! I definitely have a better appreciation for content creation now.
You have to juggle family life and running keepingupinsoin. How do you manage your time?
C: To be honest, I'm still figuring that out. My family is always my number one and there are times where I admittedly let work consume me because I genuinely love what I do and can be a bit of a workaholic. With three small children, no family support nearby, my husband working full time and me running another business, that naturally limits my time to pour into keepingupinsoin. That being said, I am very particular in how I spend my time, who I partner with, and what type of content I put out. I have high standards for the page because I want to put out as much value as I can to my audience. Every partnership I come across I ask myself "Will my audience find value in this?" and if it's not a 100% yes, then I pass. My page is a two-way street; it brings value to the people of southern Indiana and helps them feel connected to where they live while simultaneously supporting local businesses.
