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How Sullivan Hardware and Garden Competes with Amazon and Home Depot

Pat Sullivan shares how Sullivan Hardware evolved from a 1954 startup to an Indiana retail icon through creativity, community events, and customer service.

Podcast Summary

On today’s show I sat down with Pat Sullivan, owner of Sullivan Hardware and Garden, to discuss the remarkable history and evolution of one of Indiana's most iconic family-owned businesses.

Founded by Pat's father in 1954, Sullivan's has transformed into a thriving retail and community-focused destination.

Pat shares everything from strategic approach to focusing on specialized categories, the creative ideas behind hosting unique events like Turkey Fest and Egg Fest, and the innovative ways Sullivan’s competes with big box stores and e-commerce.

Our discussion also includes the importance of community involvement and support, with special guest host Dan Hanrahan from Neighbor Serve.

If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast

You are going to learn about:

  • How Sullivan’s Evolved Into a Community Destination

  • Innovative Ideas to Help Sullivan’s Compete with Big Competitors

  • The Importance of Creativity, Dedication, and Customer Service 

Check out these great clips from the show:
00:31 Guest Introduction: Pat Sullivan, Sullivan Hardware and Garden
02:00 History of Sullivan Hardware
04:33 Challenges and Competition
09:04 Adapting and Innovating
15:51 Community Engagement and Events
16:55 The Radio Show Journey
28:30 Expanding Beyond Hardware
38:01 The Co-op Advantage
39:25 Indiana's Inventory Tax and Warehouse Relocation
40:06 The Co-op Model: Leveling the Playing Field
42:48 Innovative Hardware Stores and Customer Experience
43:34 Social Media Success and Viral Marketing
49:25 Community Engagement and Giving Back
53:56 The Iconic Sullivan's Christmas Train
01:01:42 Advice for Small Businesses and Future Plans
01:08:43 Hidden Gems and Hoosier Pride

Guest(s)

Pat Sullivan

Date Published

December 1, 2025

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

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Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.

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Share Your Indiana Podcast Guest

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A person in casual attire poses with a person in a vibrant red mascot costume wearing a baseball jersey that reads "Indians," both against a blue backdrop with text promoting "Get Indiana" with Nate Spangle.
A person in casual attire poses with a person in a vibrant red mascot costume wearing a baseball jersey that reads "Indians," both against a blue backdrop with text promoting "Get Indiana" with Nate Spangle.