Nicole Pence Becker spent over a decade as a journalist, storyteller, and marketing professional, building credibility with every story told along the way. Today as owner and operator of Pence Media Group (PMG), she's channeled that credibility into something that's helping businesses tell their stories.
The Journey From News to Pence Media Group
Nicole graduated cum laude from DePauw University in Greencastle, Indiana before working as a reporter/anchor in newsrooms at WISE/WPTA in northeast Indiana, WLEX in Lexington, Kentucky, and WTHR in Indianapolis, where she solo anchored the number-one rated weekend news program, Weekend Sunrise.
It was clear she was building toward something significant.
Her broadcast career reached its peak when she joined CBS4/FOX59 in Indianapolis in 2014 to launch and anchor a brand-new newscast: FOX59 NewsPoint at 11 p.m. Then in 2015, she moved to the anchor desk for CBS4 This Morning, where she spearheaded community-driven initiatives like CBS4 Reads and the Nicole In Your Neighborhood franchise series. She appreciated her audience not just as viewers, but as neighbors.
At the end of her career spent in newsrooms, Nicole collected four Emmy Awards, cementing her reputation for clarity, credibility, and genuine connection. She also received her Master's in Public Affairs from SPEA at IU Indy.
At the start of 2017, Nicole made a pivot for her family and left TV to focus on her sons: She welcomed three sons in 13 months at the end of her TV career! Eventually, she wanted to get back to telling stories and founded Pence Media Group. Nicole spent the first few years working part-time before moving into a full-time capacity. The skills that made her a respected and trusted journalist easily translated to her work with PMG, and the company grew quickly.
PMG Is an Award-Winning Team
PMG started as a one-woman consultancy and has grown into a dynamic, award-winning team of 26 strategic communications, public relations, marketing, digital and brand development professionals.
PMG is a certified Women's Business Enterprise (WBE) in the state of Indiana and was honored with several awards in 2026, including a MUSE Creative Gold Award for Best Small Agency of the Year and being named one of PR Daily's Top Agencies. PMG's client list spans startups to Fortune 500 companies, with the National FFA Organization, Riley Children's Foundation, and AAA Hoosier as just a few of the many organizations, nonprofits, and businesses it serves.
Nicole personally was honored as the 2026 PRSA Hoosier Catalyst Award Winner. This prestigious individual honor recognizes communications professionals who lead with excellence, creativity and integrity while making a lasting impact on their organizations and the public relations profession. Nicole was also DePauw University's Young Alumni of the Year in 2020.
Why a Former Journalist Makes the Best PR Partner
Nicole's journalism background gives her a competitive edge. She knows how newsrooms think, what reporters need, and how a story has to be structured to earn coverage. She's been on the other side of the pitch, deciding what gets covered and what gets ignored. That insight is something most PR firms can't match.
She brings that same editorial instinct to every client. What's the hook? Who's the audience? What will make someone stop scrolling?
Why You Should Work With Pence Media Group
Whether you're a startup looking for a breakthrough or an established brand ready to level up your communications strategy, PMG offers a full suite of services that'll help get you there.
Public Relations: Media relations, crisis communications, influencer outreach, event promotion, event hosting & moderating, reputation management, media & speaking engagement training, market launch & activation strategy, thought leadership
Brand Development: Brand identity, brand messaging, brand visual strategy, brand videography, brand photography, branded digital & print materials, logo design
Marketing: Content creation, graphic design, social media strategy, social media management, email campaigns, website development, market research & competitor analysis, influencer marketing, event marketing, event hosting & moderating, search engine optimization (SEO), copywriting
Digital & Paid Media: Search engine marketing (SEM), search engine optimization (SEO), social media marketing (paid & organic), Google display advertising, email marketing & content strategy, affiliate & influencer marketing, website user journey analysis, analytics & reporting, website management & maintenance, digital accessibility & compliance, digital & paid media launch support
Hosting & Moderating: PMG provides professional event hosting that sets the tone, maintains energy, and ensures seamless flow from start to finish. Its team of experienced hosts guides events with confidence and polish, creating moments that resonate with live audiences and translate well into post-event storytelling and social content.
Each package includes integrated photo and video production, from brand shoots to event coverage, social media assets, and more that amplifies the message for clients across PR, marketing, and digital channels.
PMG works with clients across the public, private, and nonprofit sectors, and brings award-winning energy to every partner, regardless of size.
Visit pencemediagroup.com to learn more about PMG's services and connect with Nicole's team.
