The Secret to Balancing Work, Marriage, and Family

The complexity has gotten to a place where it feels unmanageable and everybody's just surviving.

It's the process, not the singular product. Like over the course of time, like this is going to work.

How do I reduce the ordinary so that I can have more time for the extraordinary so that life stays in balance?

How are you going to deliver them from where they are today to where they want to be tomorrow? From South Bin to Evansville and everywhere in between, this is Get In, the show focused on the Hoosier State and the incredible stories happening here today. I'm Nate Spangle, founder of Get Indiana, and I will be your host for today's conversation. If you've been hunting for a brunch spot that understands food allergies and has bold flavors, look no further than Fire and Ice Cafe in Indianapolis. This hidden gem serves up European inspired dishes that are entirely gluten-free. They're also completely free from peanuts, tree nuts, soy, sesame fish, and crustaceans.

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Now, let's dive into the episode. Today, I'm joined by Tiffany Solder, the founder and host of the Life of An. Now, previous to this endeavor, she serves as founder and CEO of Element 3, an Indianapolis based marketing agency. You've probably heard about it. Uh it's a pretty big deal here in central Indiana and beyond. But now over the past few years, she has shifted her focus to the life of an project.

And I'm really excited to dive into this. Uh we're going to skip through a little bit of the I mean, not a little bit, all of the 20-year journey of growing element 3 to talk about what got Tiffany really fired up about the life of an project and how that this uh this ideology I suppose has changed her life. Now she's helping changing the lives of other working professionals across America, across the world. Uh Tiffany, welcome to Get In.

Thank you, Nate.

Uh I'm really excited for this one. Tiffany has been a longtime mentor of mine. Uh so it's fun to get to sit in the host chair and interview and and learn a little bit more about what you're up to these days.

Yeah. Uh I mean the first time we met I you were being interviewed for the or fellowship and I was interviewing you. So it is really sweet full circle moment.

It is a full circle moment. Uh yes, shout out to or fellowship, great organization that you know uh brings tons of cool uh inspired uh entrepreneurs and business leaders to Indiana. So the first thing we want to start with is the genesis of the life of Ant. So uh from doing some research and looking around, this started at kind of a low point for you.

Like what led you to want to fix things, change things, kind of like shake up your entire life? Can you take us back to that moment? I think you said 2017, 2018.

Yep, that's exactly right. Um, so in 2018, like everything I had been working for started to fall apart. Um, and my marriage was in a really hard spot. My business was really in a difficult spot. And I did not know who I was anymore. We had three kids at the time. My husband had a huge career. And we had spent, you know, the better part of 15, 13, 15 years just doing the things, you know, amassing the stuff. We were living in a house that I was, you know, that I loved. I had a title that I was excited about. I had kids that were healthy and striving and and I was just lost in all of it because we had just spent time with life being eternally additive. It was like more kids, more jobs, more boards, more church, more workouts, more just like more and more and more. And everything started to crash under the weight of all of this stuff. And so in 2018, it was totally rock bottom.

Totally rock bottom. But from the outside looking in, it's like you've been the CEO for at that point uh what 15 plus years. Totally. Yeah.

Or you founded this company. It's

uh I mean you have tons of employees at that point. You're doing well from the outside looking in. Three kids. Like when you say rock bottom like take us to like what you were feeling and how how the feeling of rock bottom uh felt for you.

Like manifested itself in some super difficult conversations. One was my husband and I looking at each other and saying like we deserve more than we are giving one another. And if we don't figure out how to change this, it it's not going to be. And you know, as a little girl, I laid in bed at night imagining that I was going to be married for 50 years and have a family and, you know, feel fulfilled in life. And it was like this relationship had become completely transactional. And we both said to each other, "We expect excellence in every area of our lives.

Why are we accepting such mediocrity in in who we are in our marriage and relationship?" And when the outside world praises you and is excited when you walk into the room and sees you as talented and great and you don't feel that same way and you're like most supposed to be most treasured in intimate relationship, like that's a really scary moment for both of you.

Oh my gosh. Yeah. I I can't even imagine. Especially I I think I hear a lot about people give so much. Like you wake up 5:00 a.m. and you start going, you hit the workout, you go to work, you lead this team, then you have a meeting for a board, and then you show up at a volleyball game. And by the time you get back home,

like all that's left is fumes to like do all of the thing. And then and on top of that, it's like you got to maintain your house and feed your kids and totally do all of these things. Um, so, so what got you to the moment of like, okay, you know, you have this conversation, you look each other in the eyes, you say, "Things are going to change." A lot of people a lot of times say, "Yeah, yeah, this time I'll change." Like, "This time things are going to be different." What like what was the first domino that kind of fell to actually make change?

Well, I think in our marriage it was that we went I I said there was like triage and then there was like long-term rebuilding and reestablishing patterns and communication, etc. The triage was we went to therapy and we went we chose an option that's called hope restored and it is I think it was three nights, four days or four nights, five days. It's like my husband we pulled up he's like this feels like juvie like you drive to this middle of nowhere place.

Oh this is like this is like a this is like relationship summer camp.

Yes. It's like Yes. Yes. But you you know

is it just you two

shows up real complicated. No there's other couples we ended up doing was so it was two therapists and the two of us. It's hilarious. to and uh for eight hours a day for three or four days. So they say it's the equivalent of 6 to 12 months of therapy, which for it sounds insane, and it is insane, but for busy families, when are you going to try to find these onehour moments, one week at a time, like we had to figure this out? And because we're both driven and extreme and want massive results. It was like literally the version of therapy that matched the pace and energy that I was like, we're we're fixing this. like we're fixing this

in the most intense way and I think we both knew leaving that we would know if our marriage was going to be repaired or not. Like I we both knew that.

Wow. Okay.

The most intense thing.

Yeah. I mean you're doing you said four

four days three nights.

Yeah. Yeah. Yeah.

Oh man. Okay.

And that's all I mean that's all you're doing. Your phones don't work. It was in Branson, Missouri, which there's literally nowhere even to escape to.

Nothing like Yeah. I mean relationship camp in Branson, Missouri. I mean, okay. You leave there super energized, right? Like

we left there with hope.

With hope. Well, that that's good.

Yeah. It's called hope restored. It's like silly, but it's true. Like, we literally left there with hope.

You left there with hope. And so, you have this small flame that's like, "Okay, we have some hope." If something doesn't change fundamentally, like systematically, if those things don't change, you're just going to put your cuz you're not going to be at camp for the rest of your life.

So, yeah, we were but that's exactly the point. The Life of Anne project, going back to that quickly, is literally systems and frameworks that you put inside of your home that established clear priorities, clear communication, clear ownership and accountability, and an an environment that everybody knows was going to happen. And some of what had happened was that his priorities and my priorities, we never took the time to actually decide in each new season of life, how are our priorities the same or different than where we just came from. This kind of seems like and I know that E3 operates on EOS. Is it kind of like EOS for the household a little bit?

For sure. I think that's an easy like sort of pick up mentally for people. EOS, you have like L10s. We have a family meeting every Sunday night where we go through

all the the whole crew cuz you have now you have four kids.

The whole SER family. Yeah. We sit down.

Yes.

It's incredible.

Do you have like rocks for the like the month?

We have um I call them seasonal priorities. So when your kids are in school, your family tracks the school year. So we have first semester, second semester, and summer are three very different seasons for us. Which kids are in sports, which kids are not in sports. My husband has certain huge travel seasons. And so there's just different

things that are required of my time. And so the ability to be able to look ahead and see what do you have coming? What forces are going to be on your life? What emotions are you going to be dealing with? How do I create capacity for you in this season that is coming? And how do we go into these seasons as a teammate?

Yeah.

Instead of we never took the time to really communicate. It's this constant tugof-war for time, attention, resources,

and you don't ever have time to sat down and talk about anything. So then you start making decisions independently with one another. Your lives slowly start moving away from one another. Yeah.

And it turns into the mess that we made. And so

it was this triage of like, look, we had gaping wounds that needed packed and wounded and all, you know, sort of all the things. And we needed to do that healing. But I knew my job and I started to look at my job inside of the home is I'm the COO. I run, it's a big business, our family. There's six people who are there. There's a lot of different things that we're trying to get done. There's a lot of money that flows through it. Go ahead.

Six varying priorities, you know, like totally. Uh cuz I think you have high school all the way down to like elementary, middle school.

Oh well, we're high school, middle school, elementary, preschool, right?

Pre Oh, you have the full literally every 16 to literally every season. So it's like a 16-year-old is worried about like a prom dress and a like a a date or maybe like swimming. I Right. I think I see some stuff on Instagram. So like sports versus like a a four-year-old is worried about like chicken nuggets and like everyone has their like you six people varying priorities getting and like I mean that's just a really interesting way to have this L10 type family meeting.

It's we're going into summer right now. So literally as a family we have sat down and I know all of my girls' priorities for the summer.

So now I am a facilitator of those things. I hate is same day solving. I don't want any same day requests. like if you need me to pick you up at Starbucks at 4:30, I need to know that on Sunday in our family meeting. I don't have the capacity to shift to that request same day. And it teaches my girls to plan. They need to have agency over their time

for high schoolers. Oh my gosh.

Well, you're turn you're teaching that executive function

and and that's totally part of it is I want to teach that executive function. It's so important that it's as developed as possible before she goes to college. One of my one of my wrestlers always needs a ride every Tuesday, but he always asks me every Tuesday. I have it blocked in my calendar because I know he's gonna ask me, but it's always like Tuesday at two and I'm like,

"Yeah, dude. Like, good thing I have this blocked off, but like he never like says, "Hey, will you just do this recurring or like can we talk?" Like couple No, it's every Tuesday at 2:00 I get the And we can like literally scroll back through. So, this is a good life skill.

But as a mom, you can facilitate that moment. So when we sit down as a family at our family meeting, the girls know they need to have looked ahead at what's coming, what clubs are meeting, what, you know, six dozen cupcakes do I need, like whatever the things are. And so it's setting a marker for that habit for them in the same way that you have reminders in your calendar to do stuff. And so it's teaching that.

Yeah. I love it. Okay. And we're going to get into like the nitty-gritty of that. But I want to talk through you get back from Branson, Missouri. You know that things need to change. I heard this really good analogy, pickle water, like the vinegar that brines pickles. It's like you can have all these great cucumbers. You can go out and pick the freshest cucumber, but if you drop it back in the pickle jar, it's going to become a pickle. Right. So, you guys did this whole hopes restored. You have this fresh cucumber,

but if you drop it back in the brine, it's going to become a pickle again. So, what did you have to do to change that? What were like the first baby steps?

I'm always like get self-conscious that this sounds like our life is militant, but it's actually quite fun. One of the things we did was just put time back together on the calendar. Um, which is an important part of a relationship. And so when we would look at the year that was coming, we would put that time on there first. So our agreed upon date night, one of the things I teach is making things very explicit because we have things that are implicit. So like, hey, we should spend more time together.

So easy

is an impossible thing to manage.

Yes. But it's Yeah, we should like

what is more? How much is enough? Your more and my more might be different things. What does it mean by time? What are we doing in that? Are we playing together? Are we going out for dinner? Are we like what? What? It's a very implicit thing. We should spend more time together is actually not that helpful. It's just directive like directional. So implicit expectations create a lot of messes between people, but let's just use couples because we're talking about that because it's like I we said we were going to spend more time together. I thought that meant that you were going to be home every day at 6:00. And he was like, "I thought we were going to spend more time together, which meant that you were going to watch sports with me on Sunday." Like,

because we never defined

what spending more time together means. And made it an explicit agreement. So, it's explicitly defined and we both say yes.

Wow.

It turns into a mess. And so this is another key principle that I speak in that I teach inside the life of and is we have to get out of these all these implicit agreements in our families between our parents and kids between our the relationships between our siblings and in our relationship as as husband and wife or whatever relationship you're in. We have a date night. It's the first Friday of every month. Okay. So that's very explicit.

And you just go in your calendar and you can pencil off 12.

It's literally a recurring meeting

on our calendars because we're ruled by our calendars. Whoever can't make it, it's their job to reschedule it because there's sometimes you're out of town. I might go see my sister. Like, it doesn't mean that you can never do anything else on a first Friday. It just means that whoever can't make it, it's their job to work with the other partner and reschedule a date that works for both of you. Okay. So, that gets us together 12 times a year.

Now, what are we going to do?

Is this just you and your husband?

Just my husband and I.

Okay. Yeah. Amazing.

So, that makes that make sense? Like, that's how that works. It's very explicit. And I plan all of the dates except for our one trip a year away and our anniversary in September. He does those two. It's just very clear. Now I get to be like what is what do I want to do? I have all these adventurous things I like, you know, want to try to do. And he is leading a massive organization and it's fun for me to do that. So it's very clear this is how we're going to spend more time together. That is an example of us moving from we want to spend more time together to it being very clearly defined. And I mean you two are both like successful businessoriented entrepreneurial entrepreneurial people. Makes sense. Let's say someone out there is listening and like maybe has been married a year and

let's use the great example of my good friend Kate Jones cuz he's just got married. I know Kate. Yeah, of course. Right. He listens. Sometimes he wants to instill something like this into their house or bring this idea there. How do you like communicate that to a partner if like both of you don't know what EOS is or don't know what this like like the business kind of catalog?

I I think you can start with things like the five love languages or something like that where it's like hey we need to first understand how do both of us feel loved that that's the most important thing my husband and I both it's it's time together. Yeah.

And in this season of life the most sustainable number of times for my husband and I to get together is one time a month. That doesn't mean that's the only times we're together as far as us alone and not at a, you know, an event together or a YPO thing or something like that. One time a month is like what we can sustain. It's silly, but we've got a million kids and a ton of commitments and so that's what we can protect. Kate and Maha's season of life. they can they can do the exact same thing but likely they have more things that they can do and they can say like hey twice a week we want to take a walk on the monon with our little guy and so you know Kad's not going to play basketball or work out after we work those days or something like that again it's just about saying what how do we both feel loved how does Maha feel Cade

like involved in their son in this season and h and and how do you just like say this and I think when it when we didn't have as many kids and quite as many we were home together more naturally. I think as life starts to really speed up, you have to start to say, "No, this is together time because the rest of our calendar takes us apart too often."

From the outside as a business-minded person, I'm like, "Oh, yeah." Like I I have a girlfriend. She lives in Florida and we're going to we're going to just like expose everything on this podcast. She lives in Florida. It's uh I mean obviously long distance hard, but I know that's like the season of life that we're in. But literally two weeks ago it's like we should do literally we had the conversation we should do date nights like we should do like virtual like cooking what and it but it was like we should basically saying we should spend more time together but it wasn't like who's going to plan it what night we're going to do it like blah blah blah and she like works in healthcare so she's not like a like business doesn't like live by the Gcal like I live by the Gcal so I'm going to go back and I'm be like okay this is like I'm going to take this framework and like institute it here of like I'm going to have virtual date night on Tuesdays and this is what it looks like and this is what it is and blah blah blah.

And I what I tell people is say because it does if you're like this is new I'm not used to engaging this way in my personal relationships that can feel foreign to people is I say try it for 90 days everybody kind of take a some type of qualitative or quantitative barometer of like how does the relationship feel today and let's do this for 90 days as hokey as it might feel to everybody because one of the things you learn in therapy is you have to be willing to be vulnerable enough to try something that you feel super stupid at because you feel super stupid at the right way of communicating cuz you're so used to your patterns of like you triggered me, I triggered you, I trigger like you know that feels all very normal but like tell me more about that and like you know sort of like reflecting back I hear you saying like it's all very it feels very weird at the beginning and the same thing with your time.

Go ahead.

So how how should I frame this where like how should I like communicate that and say like hey this is how we put something like this into practice.

What's her name?

Her name is Lauren.

Okay Lauren. I would be like, "Hey, Lauren, last time we chatted, we said we really want to spend some more time together. I have got a couple of ideas about what that could practically look like. I'd love to share those with you and then tomorrow when we chat, can you share some of your ideas with me and we can kind of look at them together and from that kind of make a plan so that this goes from we wish to to like we're actually doing it."

If anyone's listening out there, that that phrase right there just changed some lives. Let's go. Okay, that that actually sounds I'm going to literally going to copy that

sound. That's not that's not nerdy. That's like normal.

What was really key to that was that you said, "Hey, we said we wanted to spend more time together and like that's going to get everyone agreeing like, "Yeah, we did say that. We said that." And now I put this work in to like find out how we want to do this, but here's my homework for you. Go do this thing. Tomorrow we're going to come back and like put a plan together.

Yeah. Let's pick two or three things these things. And like I have to have everything on a system because I'm actually terrible at remembering and I am really good at getting distracted. So I use systems to trap my own energy to move my priorities forward. Otherwise, I get super I just get super distracted. I'm to the place in my family where I'm like, "This is a system we're running. This is our family meeting and this is the agreement we have in place, J.R." But when you're starting, it needs to sound softer.

Yeah. Exactly. Like because no one wants you to be like,

"Yeah, this is our agreement.

Yeah. This is this is how we're going to run things." But paying attention to when is it implicit and when is it explicit.

Yeah, that's the first thing like I think that is like a gamechanging for any relationship. Like totally you're managing someone, you have a co-founder, you have a spouse, a girlfriend, best friend like cuz no one can read your mind.

Totally.

And there are times where I'm like you should know this but like if you don't say it

totally and sometimes we keep it implicit because we don't really want to do it

like hey we should hang out more. It's like if it's that group of friends, it's like totally we we play poker every Tuesday. It's like not that much. Hang out more.

Yeah. Right. Or it's like uh the classic like you're back in your hometown bar the night before Thanksgiving. Oh my gosh. Like we should totally hang out more. Yeah. We should some I'll hit you up sometime and then it's like

it's like I purposefully left that very open.

Yeah. Right. Okay. So, how long did it take for you? I think this is like a clear example of like get your own oxygen mask on first before you go out and help the world. So, how long did it take the Soldout family to get your oxygen mask on and feel like you were in a great spot or a better spot?

Yeah, I think people won't love this answer, but it's probably two years of

Why won't people love that?

Because we're just in such a quick fix world. That's true.

Um, when you really are changing behavior, it takes a ton of energy to resist the habits.

How long had you guys been married?

13 years. Yeah.

So, I mean, two years to change over a decade of like wear and tear and habits. Like that's not an easy thing to do.

No. And it was I would say our marriage got on track faster than that. But just the other, you know, other areas of my life. I mean, my business was also going through Nate, you're you probably are too in it right now, but there could be a day, and this is where I was at in my business, where I had given it so much of myself that I had no boundaries in place because it was like whatever it took to keep the baby alive, whatever it took for people to keep their jobs, whatever it took to deliver for our clients, whatever it took to manage the brand, whatever it took to like raise our, you know, presence in Indianapolis, like whatever it took, that was my strategy and it took me

I mean after 15 plus years yeah

figuring out how to reclaim and I don't even want to say like boundaries it was really about reclaiming my identity in some ways because it had become so part of the business my own worth rose and fall based on how the business was performing

that's really tough it's like based on you know year-end profit and loss statement it's like okay cool we're successful or like tough seasons clients come and go and leave and I'm literally in the thick of that right now where it's like like I thought that video was great but only 10,000 people watched it like

like am I and it's like you have to like go through and I have to like know like it's it's like it's the process not the singular product like over the course of time like this is going to work and it's hard

it's especially acute I feel like in the business you're in I mean as a creator at 44 years old I don't think I could have done this one or two decades earlier because you are you are producing yourself as a product and having to be objective about what's good and what's bad and at the same time creating and criticizing your own ideas. It's like it's a wild mess.

Yeah. And it's like I don't think even I mean 5 years ago um I'm like what is it 2025 I'm 6 years into the professional world and I would say in the last like 2 years like I had to become very self-aware and very like hey even if this video flops or if this video does great like I know who I am. I know my like core values. I know like the type of person that I am and I know that like

my life is not going to be my happiness is not going to be dictated whether a thousand people or a 100 thousand people watch this video and but I have to like remind myself and like sometimes I like and I'm like no like you have to be very grounded and like self-aware but it was like a very interesting hard journey to get to that point. Well, I'd love to talk about like what got you into creating content and like why like you pour a ton of effort into creating on Instagram making reals. The Kentucky Derby fit. Come on. Uh, and yeah, at 44, that's not necessarily like everyone's like first thing that they want to go and do,

you know, the social media part is definitely a necessary evil, I think, for my for me. It's just part of I feel a responsibility to get the message out. So, yeah, there's a podcast, there's a virtual learning experience, digital course, there's kind of free downloads, there's keynote speaking, all this kind of stuff. And you're trying to figure out what's the content ecosystem that reaches people in a way that is accessible to them. And that's kind of the Rubik's cube. What's the perfect situation for someone that like you need to be talking to?

It's it's the professional working woman who is saying, "Okay, I've I'm I have committed to my professional career. I also want a family um or I have a family." And it's getting more complex as the kids get in school and there's more schedules to manage and there's daycare or child care and nannies. Um and then you're married or your spouse works or doesn't work outside of the home. Often times it's a two-c career family. Um, and the complexity has gotten to a place where it feels unmanageable and everybody's just surviving. Yeah.

And you know it, but if you say it out loud,

then it means we have to admit it. And if we admit it and we don't know what to do, like literally I have no other playbook other than just this surviving chaotic reactive way of living and existing. What do you just wait for the kids to leave the house in retirement? And it kind of feels like everybody's just holding their breath. And so I was like, that's my woman who I say, "No, we have to stop. We have to stop the narrative that the only way to do this incredibly magical life that we get is a way that is reactive and chaotic and exhausting.

Or like on the other side would be like someone has to sacrifice like someone has to like give up their career or like not volunteer or do this that and the other like the whole premise of life of and it's like you can have this and you can have this. That's exactly right because the first when when my life was in chaos and I felt like the oxygen was just being compressed out of my body when I laid in bed at night and thought about how to fix the problem, the first thing I went to was how do I was was what do I have to quit to make all of this happen? And I felt like my options were I need to quit my family or I need to quit my career. It's like well quitting my family is like just a more embarrassing headline. you know.

Yeah. I mean, you're not,

you know, I I it's like Yeah. my heart, but it's just like you can't really do that. And I didn't want to, but

Yeah. No, and it's like what's the like what's this all been for, right? Like

20 years building this company like

is that I don't know. And I think like a little bit it's like you have to know your core values and you have to like do some deep soulsearching of like yeah you're sitting there like I'm in like a state right now where it's like I am literally scraping for minutes to like get this thing done and get that thing done and continue to have like hobbies and passions that I do not record and put on the internet

and I'm like like the system piece of it I've just always been so bad at. But I'm like trying I'm like what can

what can we do? What can I do? And so I'm excited to like dive into some of the tips, tricks, things that um suggestions that you have for whether they're families, relationships, what people can do to take more control of their life.

So I think we need to look at our lives in kind of two areas, the ordinary and the extraordinary. So you said things like I want to keep like hobbies that I don't put on the internet and time with friends and time with your girlfriend. Like those are extraordinary things, right? Yeah.

And some of your work is extraordinary things that give you energy, give you vision. You get to learn. You get to share.

This right here, this is extraordinary.

This right here, this is extraordinary. And then there's ordinary stuff, laundry and filling your car up with gas and cleaning your house or apartment and like there's just the ordinary things. And what I find happens in our lives as life gets more complex and we add a spouse, we add kids, we add boards, we add the ordinary bucket just gets filled up and up and up and up and we start to diminish the extraordinary. We have less time to work out. We have fewer hop time for hobbies. We have it's replaced with running kids around.

We have less just you know introspection time as a human being. We have less time to dream and vision. We have less time to start new things. We have less time for our like and so our lives become completely consumed by the ordinary parts of maintaining the decisions we made like in our 20s and the rest in our 30s and 40s and 50s become just the ordinary part of life. And so I started to look at my life in that way and I said how do I take because we have only 24 hours in a day and the same amount of units of energy every single day and I was like how do I start to take ordinary out of my life so that I have more time for extraordinary and we all have different definitions of ordinary extraordinary for me like cooking for an example some may may look at that and said that's a terrible ordinary task and I say I love that I love cooking to me that's an extraordinary task. So, we all have different definitions of what's ordinary and extraordinary.

Putting your kids to bed. Some people say, "Oh my word, you know, I'd love to figure out how to outsource that." Other people like, "Oh my word, that's my favorite part of the day." So, I don't care. Everybody's got their own intrinsic sort of definition of what ordinary and extraordinary looks like. But I what I want people to start to think about is how do you as life becomes more complex as you make more money and get more resources how do you not just accumulate stuff with that excess money that you have or the addition you know if you get a raise each year how do you take 3% of that 5% of that and try to figure out how do I reduce the ordinary so that I can have more time for the extraordinary so that life stays in balance in a way that is I am yes I'm managing and maintaining and keeping up with the things I own and I'm you respecting those things, but I also have time for adventure and joy and intimacy and fun and laughing and trying new things.

And we don't take a 30-year hiatus on that aspect of our life and just come like sweeping back to it after

retirement. So, I had you outsource your laundry.

I'm really jazzed up this. This is that's when we look at our lives that way and start to say so when I say it took me two years. I would look at about every quarter and I'd say what's something that is ordinary that I can relieve my time of so that I have more time for my husband. I have more time for creativity with my kids. I have more time to rest. I have more time to be still

because I was just manic.

I feel like a large part of it is never like this massive gaping thing of like, oh yeah, if I just cut this one. It's like death by a thousand paper cuts is literally what it it's like uh 15 minutes here, 20 minutes here, a commute, a this, a that, and the other thing, and like driving and yada yada yada, and all of a sudden you're like, where did the time go? Like I don't I like look back on my days sometime and I'm like, I don't know where the last 15 hours of my life went, but it's gone.

So, you did have me outsource my laundry. Talk to me about what got you set up with Popppllin.

Poppplin and the the whole experience there. So, Popppllin is a nationwide service where you literally put your dirty laundry, is this what you did? In a in a trash bag. Yes.

And you set it outside of your house.

And you go to an app.

Yeah. My neighbors looked at me a little. No, I'm just kidding.

Yeah. You go to an app and you say, "My laundry is ready for you." Yes.

And then a laundry pro come and gets it.

Yeah.

Puts in their car, washes it, and has it back within 24 hours.

24 hours. Yeah.

And it's washed and folded. And was it folded better or worse than you do yourself?

Oh my gosh. Come so much better. Like it was unreal better, right? Um so good and like very tiny. I was like so impressed with how they pull I was what the because I put it in two bags and it came back in one bag and I'm like how did you even crazy? Yeah.

So it's a dollar a pound. So this is why my my I think we have normalized at some level in my corner of the world getting somebody to come clean clean your house. People are like yeah they're like used to that sending out your laundry. People are like, "What do you mean that must be the Fresh Prince of Belair can afford to do that? I can't and it must be complicated and what if somebody sees my underwear?" And it's like, "Well, I mean, you just get over it." So, for my family of six, it's like eight hours a week for of of laundry.

It's like laundry time.

Yes. And so, it gets done in one day. You send it out, it comes back the next day, and I do sort of like put it on the island and sort of like whistle and everybody's got 15 minutes to go put everything away. So, we don't have the mess. I don't have the the visual mess of laundry all the time where there's like laundry basket that is waiting for you to fold it and put it away. I don't have bunch of stuff sitting in their rooms and laundry baskets for the next day.

We're not piecing together socks from some magical box somewhere in our house, you know, as people are getting out the door for school. It's like laundry is done. You can send it out once or twice a week. So, I just feel like it's financially really accessible, which we were waring over this a little bit. So, so like I'll I'll reveal. Yeah.

Uh it was for two bags like right around 30 bucks. Um luckily I had a discount code. Tiffany 15 gets you $15 off your first order.

It's not really about the discount code, but if you want to try my discount code.

So it was I think my total was $18, but like without the discount would have been 30. Yep.

Um which at first first thing I said was it's kind of pricey. like $30 a week for someone to do my laundry. And that was like two bags of it. I probably would go through I would probably be like, "Yeah, 30 to $40 a week to get it all done by someone else." And I was like, "Tiffany, I don't know. That might be like that's pretty pricey." And and then I mean what what was your retaliation to that?

Well, I said it's probably two and a half hours of your time for two for those two laundry baskets. I was like, if you have two and a half hours of your time back, do you think you can make $30 to $40 a week?

Like thinking about it that way is interesting. The other one I just thought of, okay, so let's say you and your spouse, significant other, if you had one dinner, which is $50 plus, you know, you take that and instead you spend it on the laundry and go for a walk.

Yeah. Go play pickle ball or go to a museum or totally

like do something that's cheaper. You could just take your date drinking money and put it in there and have the time to have like a an fun moment.

Yeah. I mean, I've given up all kinds of things and I don't get my nails done uh because it's like that's like 65 bucks a week. Like I'd rather pay for help. I now I'm old enough to get my have to have to get my hair colored, but if you look back at other pictures like I got my haircut twice a year because I was like I'm just not spending money on that kind of stuff because I want help. I want time back. those kinds of things take my time and my money. So, it's like how do you find it in the margins of life and exactly what you're saying and how do you exchange the ordinary less ordinary for more extraordinary, which is exactly what you just did in that exchange. If I don't do my laundry and it cost me 40 bucks, how do I fill my extraordinary tank in a way where I'm like, I'd pay 40 bucks for that every single time.

This episode was brought to you by our friends at Greeks Pizza. Greeks has been a great partner of mine. If you remember, Zansville owner Mike Cole broke the world record for fastest marathon with a pizza. Guy was flying. I love Greeks. Next time you're in the mood for pizza, go to greepizzeria.com. They have locations all across the state. I frequent the location in South Broadripple. Great tap room there. But they have locations everywhere. They've been doing this since 1968. Over 55 years in business. Go to greeks pizzeria.com. Order pizza today. Cuz it is a good feeling too to have it done. like to have your laundry like, oh yeah, this is all clean and sorted and blah blah blah blah blah. Like it's a really good feeling, but it's it is a bear and it's like once like every couple weeks you're like, all right, I'm just going to tackle this thing and go do it and yeah. Okay.

And usually you're not like I'm going to not do this thing. I'm going to not do this. But yeah, Poplin, I'd love it because it's nationwide.

What were the other things like initial things that you started to be like, can I just get someone to do that?

Well, we outsource a lot of things. Um, a house cleaner I think is a really important one. I I say important again, it's the same thing. Do it once a month and maintain the rest of it. But that way, one day everything gets cleaned and you sort of have a baseline that then you can work from. I mean, we outsource our laundry.

We outsource our lawn. That was a big one for my husband. And the other my one of my favorites, and I know you have a relationship with Neighbor Serve, um is I have a handyman who comes every 90 days. It is his job to call me every 90 days, and I have a list on my phone. his name is James, of things for him to do. So, nothing in my house is ever broken more than 90 days.

And my husband doesn't come home after a long trip to a big honeydew list. He doesn't want to do it. I don't want to nag him, but I want it done cuz I see it cuz we're home more than he is. So, that's another big hack. It's like I don't know. It's not that much money.

Yeah. This will we'll plug Neighbor Serve, too. I don't know if this guy is Does James have a company or is he like

He does, but he's not accepting any more clients. So, let's plug Neighbor Service. Neighbor Serve does like the home concierge where they'll like give you reminders. They have a whole platform, but they're also upstairs. Shout out to Neighbor Serve.

I love the work they do. It's great.

It makes so much total sense where instead of having to go out and like get 10 different bids from 10 different vendors and who knows if you're getting ripped off, they'll just like give you a locallyowned

Home Bro, send them send you a few options, manage the whole project for you.

Well, yeah. They manage the quoting, they manage the calling. I mean, I think when you're really busy professional, the hours between 9 and 5 when everybody else is open are precious, sacred time.

If you are a 9 to5 and you get home and you're chilling, like this may sound out of touch a little bit. You know, like I'm in a point in my life where I go from 5:00 a.m. to 9:00 p.m. And so like right now my gutter is broken and just like the idea of like having to call like three different handymen and like go through this whole thing and like or go and learn on YouTube how to fix it myself is just like not in the cards at this moment. So having like someone I just text TJ and I'm like TJ help me fix this thing like and it's done. And I'm like that like having James come every 90 days that's money.

Well I think some people may be listening and say like well I love to do that. I love to fix my gutter. That's like therapeutic for me. Or I love to mow my lawn. Well, then that's in your extraordinary bucket. You should work to protect the time to be able to do that. My husband is those are not things in his extraordinary bucket. And it becomes things in our attention bucket.

As a lot of buckets here,

as a relationship, you know, I just kind of made it go away.

Home manager kind of like handyman that comes outsource laundry. Lawn, I feel like lawn and cleaner are like two pretty widely accepted. Like laundry is like you're starting to get out there a little bit. Are there other ones that are kind of like Yeah. People like kind of look at me funny when I say that I outsource.

Uh we have a house manager who comes part-time two days a week and so she does a few things for us. She'll like He's looking at me like you literally do nothing. It's like

no point. But if you work, this is my thing is like if you work hard enough and do all these things and like want to spend your time doing other things and going to soccer games and swim matches and this that and the like that makes sense. Yeah. I get and everyone that probably gives you I don't know. Do you ever get like haters in the comments or anything?

My own um head trash is that people are like that must be a life of privilege and my reaction is like it's a life of intention.

Yeah. Okay. Wait, so sorry. Home manager.

Yeah. So, a house manager, they essentially do what you would do if you were home all day long. Pick things up and put them away. She unpacks our Amazon stuff. She takes care of our Amazon.

Yeah. I mean, that's like

she takes the trash cans to the end of the lane. She like changes sheets on the bed. She washes the rugs. She like organizes things, refills the pantry. She just like does the hours of stuff that it takes. She does a lot of I love to cook, so she does a lot of the food prep for me. So like prepping veggies and

like those are a thousand paper cuts.

Those are the thousand paper cuts

in a day. It's like anyone like if you said I pay someone to stock my pantry. Yeah. People might look at you a little funny. But if you start to say like this that the other thing and all of a sudden it's like yeah that is your 5 to 900 p.m. Tuesday nights. Totally. Like it's all the So

yeah, I know it. We have a big family. We have a ton of people through our home. We entertain a lot. Um, and it's just how we've decided to spend our time. And it's eight hours a week. It's But there's people who have them 45 hours a week.

Home.

Home manager.

Home manager. Any other things?

Like what else?

I love this.

That's No, I think that's the Corvette.

You know the one that I want that like I can't wait till I get to the mo.

Yes. That

is that's not on my list, but on

driver.

Oh, yeah. Like I want a driver because like there is just times like and I don't want and I'm trying so hard to not text and drive.

So

So here's my question. Have you ever checked to even see how much it costs?

No.

People are a chicken on that.

Yeah.

Then you have a target for yourself. Then you can say how literally go and quantify

over the last two months if you were if you got a driver how many hours would you get back? Go quantify it.

I'm going to say 10 hours a week. I mean I could just do Uber but like sometimes like I want it to be like quick. Yeah. Yeah, you know, $800 to $1,200 a month for 10 hours a week

for 10 hours a week

could drive me to like Southbend every day or like 3 days a week.

So, like again, as a business owner, being able to say, "Okay, once I get to this revenue, I I think that affords this additional cost because it probably keeps you from needing to hire an employee or it probably keeps you from

Yeah. You know, again, we for some reason as entrepreneurs especially, we don't think there's any value. We don't know how to ascribe value to having the time we need to maintain our personal relationships. We know how to ascribe value to activities that allow us to generate more revenue. But having gone through a season where my marriage was in a hard really hard spot, the amount of capacity it takes from you to feel disconnected, to be worried, to be wondering, to have cried all night the night before, like all those kinds of things. It's very expensive.

I now have like a gauge for a driver. There we go. That's actually not that's like I bet you hear that so many times like they look about what the thing is and it's like that's not that bad.

100% of the time that's the response. And a 100% of the time when I say you wish for that, but have you ever actually checked to see how much it costs? Cuz people when I say I have all these people, they're like that must be costing $20,000 a month. It's like no, it's not.

Yeah. Like let's talk about putting this into practice and how you got to like building a course and the content and like really putting this project together to deliver to the world. Like where does that start?

It starts It started with the podcast. I think it was a way to just like get my thoughts more organized. I'm an external processor and so hearing myself talk it out and you probably find this too like just the trap of having to push record every single week forces synthesis and learning and awareness. But I think I just had and continue to have so many like breakfasts and coffees and lunches with women and families that are at a place where they're like, "Man, I'm at a spot where I have almost everything I have dreamed of. And for some reason, I am so tired and I feel like I'm actually experiencing very little of it." And I feel like I have just the natural gift of communication.

And I've been in storytelling and brand building and marketing for the last 20 years. And so just felt a pull towards saying, "Okay, if we really started to pull this together and put it in a way that other people could access it really easily, um what would happen?" And so that's what I'm in the process of doing. I stepped out of the agency day-to-day as of January and, you know, stepped into a new partnership with the IBJ.

Yeah. And so I'm kind of beginning to kind of shove off with more intention and creating some corporate partnerships and doing speaking and just trying to figure out how do I normalize some of this so that we're willing to talk about it so that we can fix it.

Yeah. And so the number one place that you're putting out content, you have your podcast that's now a part of the IBJ podcast network. When when do like episodes start dropping?

Thursdays. Yeah,

every Thursday. Yeah, every Thursday.

So is it already through their network now? Like is it already the switch is flipped? Okay, sweet. So, Thursdays, no longer called Scared Confident, called the Life of And. Okay. Amazing. So, do did you like change your feed or is like a whole new thing?

Uh, no. I just changed the feed. Yeah, it was not a big deal actually.

So, it pretty easy. Like I could you could change your podcast name to anything.

It's really wild. I thought it was going to be harder.

This whole big thing. And yeah, the big thing is retaining like your current listener base and all that stuff like which is so hard to build up for podcast. Like it takes lit. How long have you been podcasting?

Uh, this is I'm starting year five.

Like it is a grind.

It's a grind. Um, oh my god, how many episodes?

Uh, almost 300.

Yeah. Like, put this in perspective. Oh my gosh. Like I think about the easiest one to compare is like Joe Rogan. Joe Rogan is at like 2300 episodes or something like that. Like five years got you to 300. I'm at 130 140ish.

And you're weekly?

I do twice a week.

Twice a week. Yeah.

But I like

it is a And I've been doing it for two years. It's like oh my goodness. It it takes a ton. So podcast, life of social media,

you're putting out what's the type of content that you share through social media.

It's like usually seasonal application of the information. So like right now we're all going into summer and so I'm talking about summer priorities, summer explicit agreements, summer like how to what's the formula you can think about to like feed your family quickly during the summer because everybody's home. Um so it's like a seasonal application of the content overall. So it'll then'll move I can't talk. we'll move into back to school and then kind of holiday planning. So, it's the same toolbox just applied very seasonally for um usually a working mom.

Working mom, you you kind of address like the state that they're currently in. What does the process of fixing it like? I mean, for you guys, you said it was a two-year journey to like kind of get there. What is that process going to look like for someone who listens to this podcast and it's like, you know what, I want more time. I want more enjoyment. I want to be less tired. I want to enjoy time with my significant other or children. How are you going to deliver them from where they are today to where they want to be tomorrow?

Well, I I would say start by listening to the podcast. I hope you walk away being like, I'm like 15% inspired, but 85% like I know exactly what to do now. Um, I felt like in my own journey, people were super pumped that I was a female business owner and super excited that I wanted to have a big family. And they thought that was really cool, but nobody really helped me know how to do it better. Um, and so I I think the podcast episodes really usually end in like, hey, this is like specifically what to go do right now. If you want to dive in, the course is available on my website.

It's a 12-week experience. You have lifetime access to it because of we all live in a constant state of change, but in particular, a working mom is always change. You know, our jobs are changing, the seasons of our kids are changing, whether the kids are in or out of school or in and out of season. All of those create a really huge dynamic of change. And so, being able to say navigating change is a superpower for our family and for me as the chief operating officer of our household. Um, that's really what the skill that I want to give women.

And I and I think that that is so applicable of getting it out of philosophical and into practical, right? Like I listen to a lot of stuff and it's like you could change your business in one year and just grind and blah blah blah or your life or you can start running a marathon. And it's like I need people to be like,

"You can do all that, but it starts with this one domino." Like, "Hey Nate, look up how much a driver costs and now you know what you need to get to to like make that happen." Or like look up how much laundry outsourcing or whatever the thing is and these other like hacks and tips and tricks to actually like make change.

Yeah. And if if you're looking for one very specific place to start, I would give you two places. one that costs money, which is send your laundry out for six weeks. And then make a list on a post-it note of three very specific things you want to do with the time that you're going to get back from not needing to do laundry so that it doesn't evaporate into your time or tele into your phone or television. So that's number one. Send it out for six weeks. It doesn't need to be for the rest of your life. Test it. Give yourself some energy back and give yourself some time towards your

$180. Like that's the take $180 and give yourself six weeks.

Yes. It's like you'd spend 180 bucks. I don't know. We spend it on pizza these days because there are so many people. Um the other would be to sit down and write down things that piss you off inside of your home like I hate this or it pisses me off and fix one of them. So you saying I hate that I'm driving like all the time. like and fix that one thing with a very it's likely there's an implicit agreement in place that needs to be changed to an explicit an implicit expectation needs to be moved to an explicit agreement. I think the inventory is another good idea to do of just like take inventory of

all of your time like your 10,000 paper cuts or your the things that piss you off or whatever it is cuz a lot of times it's like you think in the moment you're just like whatever I just had to keep moving forward and it's like if you have a list of that

then you can start finding solutions for it and I think that's like half the whether it's business your personal life all these things is you don't actually like quantify what the negativity you know those negative emotions are. So, you can never like start to build solutions. It's just like, oh gosh, there's so many things that are taking all of my time.

And I think we don't understand the size of our decision. You're using the example of driving. My daughter joined a new volleyball club that's further from our house. And when I quantified the hours it was going to take her over us over 6 months to drive her to that practice, it was 300 hours. And I sat down and said to my husband, neither one of us have 300 hours of capacity. And so we hired a, you know, a young woman to take her to practice and back and paid for a Planet Fitness membership for her to work out while my daughter's at practice and she gets to work out and we have a driver and it just like and we pay her but it's not that much when you look at 300 that's almost 10 weeks of time. You think about it working

300 hours.

It's crazy.

That is a lot of time to spend in the car. People don't sit and say like, "Holy cow, I was do it was taking me." It doesn't matter. But anyway, we don't

No, I love this. My number one uh I was literally talking to one of my friends the other day and I was like one day when I have kids, it's like I need like an adult gym wherever like my kids like let's say they play football. I want like a treadmill set up on the edge so I'm not just like sitting in my car. It's like oh wrestling practice like cool there's a gym where like parents parents can hit their workout too while their their kids go and get better at their sport.

Yep.

Boom. Take that idea. That's a free million-dollar business idea. Tiffany, this has been awesome. If people want to connect with you or learn more about the life of an you said website, uh, social media and her handles.

Yeah, Tiffany Solder everywhere. S audacies.com. s aud uh is my website.

Amazing. We have a couple fun questions here at the end that we like to wrap up with. Um, so the first one is our uh younger year segment. It's brought to you by our friends or fellowship. They're a great organization here in Indiana helping develop young business leaders across the state. You were a board member or still a board member. No, I was a board member. I was an or fellow. Like great experience. Tiffany, what advice would you give to your 22-year-old self?

Learn how to sell

everything. Whether it's selling yourself for a job, uh HR, marketing, the whole thing, it's sales.

Yeah, totally. If you're an engineer and you're trying to get funding for a big project, if you're um yeah, a scientist and you're want like sales is just a really it's it is the I think it is the oxygen to business and um if you know how to do that, no matter what force is at play inside of business in particular, um you're going to have a job.

I want to do two sides of the coin. What was the worst business advice you were ever given and the best business advice you were ever given? the business advice that like pissed me off the most. I don't know if it was bad advice, but I had a very accomplished kind of senior statesman of Indianapolis that I met with for coffee one time and he told me that I would be doing well with my business if I could pay my mortgage and um that that's probably the most I could hope for to like not actually transition it to additional leadership or you know have a transaction or something someday because my business the agency world is it's it's kind of not known for its grand exits and I just was it pissed me off in a way where I was like, "Watch me watch me make this more than just paying my mortgage."

Um, I love that. Obviously, yeah, that's so sick. Sometimes it's like nice to have a little bit of like the list or like some some like fire to go like

Yeah, I think it still makes me mad actually.

That's good. Uh, that's the

So, that was the worst advice you said. What's the best advice? Probably as a leader that it's all your fault. Meaning, when the business performs that's your fault and when it doesn't, that's your fault, too. And when you can take ownership of those two with equal fervor, then you're then you have agency and control over the outcomes in your life.

I had my first full-time employee starting in June. Terrified, nervous, the whole thing. Robert, he's the editor. He's going to hear this. Uh but it's also like taking the ownership of like, well, not only does the business success, but like this is his first job coming out of Ball State. Like I will be his first boss ever. And I'm like, I want to make sure he has a great experience and take ownership over like that experience. And it's funny that you said that's some of the best advice because it also is very uh your identity does get wrapped up in that of like taking ownership of this thing. I think that's

well I think what what can happen is when thing times are good you blame luck and when times are bad you blame the economy or you know your industry or something like that. And in both of those you're not saying no I it is the people I put in place. It's the clarity I was able to give. That's not saying that you did all of the work to make it successful, but as the leader, it's your job to put people in places where they can be clear about what they need to do, the most important priority for the business, and actually get that thing done. And in when times are bad, when you blame all the environmental things around it, you're not taking agency over like, "No, this is my fault. I don't know how to navigate this environment, and I need to own that."

Obviously, you host the wife of an podcast, but when you're not hosting a podcast, is there a specific podcast that you love to listen to that gives you ton of good inspiration, motivation, or just enjoyment?

Esther PL has podcast called Where Do We Begin? Um, where you listen in on a live therapy session. She's like a world-renowned relationship therapist, and it's incredible a because it's just like salacious to hear other people's stuff. But the other thing that I have found is that she she just brings out incredibly relevant principles to just relationships and connection and intimacy. And so they can be thoughtful conversation starters. Like sometimes I'll send it to J.R. and be like, can you listen to this and let's like talk about this? Because I think that this is kind of going on for us right now.

That's kind of like the old school talk radio. Like there's a bunch of like where someone calls in and is like I% you know what I'm talking about. Well, we talked about it before. Um, we talked about Pete the Planner, but like before Pete the Planner or like maybe around the same time was like the Dave Ramsey. Yeah. Where someone calls in and is like, "I'm bankrupt. I'm losing my house." Like blah blah blah. And he's like, "Well, you need to start here."

Yeah. They screen him for the most salacious for sure. There's a producer involved.

I wonder if I could What kind of Indiana stories could we tell on here that people would want to like call in and listen to? That'd be really interesting cuz people love that.

Esther Pel.

Esther Pel. Okay, we're getting to the point where we have the same three questions that I ask everyone who comes on the show. So the first one is what is something the world needs to know about Indiana?

You know, my goal is to make this to be even more true, but the the environment for professional women and for female entrepreneurs, I think in Indiana is just incredible. I have such a deep bench of women who are navigating a similar, you know, sort of path in life that have become some of my very dearest friends. And so I'm really proud of that about the state and about the city. And um I think that's something people need to know about.

Yeah. And I I think this is like a moment too where it appears from the outside looking in that we're also leaning into, you know, women in sport and oh my gosh, Allison Barber is like on her journey to build the the new the new facility and just like like we want to be I think it's in the indie sports court thing like the capital of women's sport. Like that's awesome. Yeah, very the Indie Ignite are in town. Like this is really

and they're like they just made the like essentially the equivalent of the playoffs. Um Indie Ignite did the new professional volleyball team. So yeah, I think in a way that feels really authentic and sustainable, there is really a moment for women in this city and state. And I don't feel like it's a a big hype campaign. It's it's really some massive moves being made and it's really cool. Well, and and I have to like give you some some credit here. Like you are like a trailblazer when it comes to women in business Indianapolis. You were the first female chair. What's the of YPO?

Yeah, the chapter chair.

Chapter chair.

Yeah. I Yeah. I don't know if I'm a trailblazer, but thank you for that. I Yeah. So, YPO has been a massive just difference maker in my life. It's a organization for young presidents. You have to be under 45 years old to get in. And yeah, I was the first female chapter chair. So it's essentially the person to lead the organization and it had been around for 74 years. So I'm very proud of that. I think you will pro you may experience this too. Having worked for myself for most of my career um having been chosen by my peers to lead them was a really special defining moment for me

and it's not we did talk about earlier like you have to know yourself and it's not about external validation but like that's a pretty cool one you know.

Yeah it was very cool. It's in the top five moments for me to show.

Do you know Will Schuler?

Yeah for sure. He I had him on. He was I so first female chapter chair and youngest member ever. He is Is he not insane? Like in the best way possible. He's insane.

He told his story and I was just like, "Dude, that guy." Like I'm like, "Oh, I work hard and" and he's like, "Yeah, I would get to the job site at like 5:00 p.m. on Friday and I wouldn't leave until Sunday." Like, dude,

no, that's like no exaggeration.

Yeah, he is he's amazing. Youngest member of YPO, first female chapter chair. I love it. Okay, this is this is the question. you get to shed some light on something uh new or maybe that doesn't get as much love as it should be. What is a hidden gem in Indiana?

Well, have you heard of Martell Forest? Okay, so it's outside of West Lafayette and um it has like almost 1,000 feet of elevation on like this six foot or six mile loop around it. So, Martell Forest is the name of it and it feels like you're not in Indiana. My parents just did rimto- rim in Arizona, like across the Grand Canyon. Uh, and they use that as a huge part of their training. My sister and I, my sister lives in Arizona, have done this race called Seven Peaks. So, you do, you climb seven mountains in a day in Arizona. And so, if you're trying to train for some elevation in any way or like 29029,

Martell Forest is an awesome place to

I'm literally sending that. So, we're training for rim to rim to rim right now. We're going to go in October. We're going across and back. Uh okay. The full thing. So

my parents are 67 and 66 and 68 I think. And they just finished it this week. Couple days ago.

Did they do Wait, so they go across?

They went south to north.

Nice.

They just went rim to rim. Not

which is like already

It's 23 miles.

Yeah. And then it's like we're going to be psycho enough to drop back in after that. It's like a 16 or 17 hour thing, but it's going to be crazy.

That's really cool.

Okay. Martell Forest.

You need to go there.

Yeah. Absolutely. We're literally building our training plan right now. And we were like, "Okay, we'll go to Brown County. will go down there.

So, they would do like two to three laps. Um, and yeah, you'll you'll get great.

Heck yeah. And it's not too far away.

Mount Morreny.

Mount Morreny. Yeah, but it's one word. It's not like Mount.

Mount Morreny. There you go.

In case people were wondering. For Mount Morren, Indiana 4796 in case people were wondering. Uh, I do have a We're going to insert one last question in here. Okay.

Because we have a lot of male listeners uh to the show here. Okay.

If if there was a perfect Indiana/ Indianapolis date night that our guys need to take their ladies out on, how would you like describe that? You get this time back because you join you like learn from life of hand.

Yes.

What do you need to do? What's the date night?

I love something active and then something connected. So, I would say go like play pickle ball or do something like that. And then I'm This is kind of old school, but I'm a big Bakersfield fan. like the taco joint. So like go sit outside there and then maybe like go get cleaned up and then go out for like swanky drinks at like um the Benberg.

Yeah.

So I think go do something active, play pickle ball or something like that. Then go get like a casual like let's go eat something kind of like finger food. Let's go get cleaned up and then let's go to the Benberg.

I keep hearing about the Penberg. I'm going to go check it out I think in June. It seems pretty cool

and I love you can get like Livery is one of our favorite restaurants. So, also rooftop delivery. I think it's like chef's kiss every time.

Final question of the day. You get to share the love with someone that we need to know about. Who's a Hoosier that we need to keep on our radar? Someone who's doing big things.

Rachel Downey. Um she runs a company called Share Your Genius, which is a podcast production company. And and they do more than just podcasting. It's like really new media and helping people expand their messaging. And I just she's a she's a marketing major and a theater major. And so she's this very interesting intersection of kind of this conceptual artist in her mind and also practically understanding things like needing a good hook and how to like actually approach the internet. So I think the intersection of her brain is the future of where marketing is going because it is part performance and theater and relationship building and also you have to practically understand the way that these very complex ecosystems like the internet and AI and social media work and uh I think she's somebody to watch.

That's a really good answer. Yeah. Um they do a ton of really good work uh in yeah podcast. I love that new media.

Yes. We're we're in the new media. Yeah, I love but I I do think that having a background in whether it's like theater or arts or anything like that like being able to sit in the intersection between like how to actually make this thing and this business all come together and the creative side

like it's a game changer like I don't know just being like theatrical if you're going to if you want something to go viral or you want to like create good content or host a good podcast you need a little bit of the arts. Do you find you can do that stuff in the same day, Nate, or do you have to like time bound your because you've got to run the business and do billing and then

uh the billing that the admin work is like I kind of fill it in in the cracks of stuff. Uh I cuz like ideally I get that outsourced at some point soon. Uh, but what I get fired up about is like writing a good script and creating content and like doing that and then like closing selling deals like because I can see in the partnership where it's like we sit down and it's like oh like I just released a video with Indiana Farm Bureau Insurance which was like the money like that's like the perfect sponsor for me and I was like talking to them through

the meeting and like pitching this idea and like then the creative juices start going and I'm like yeah and it's the history of transportation to the Indianapolis Motor Speedway and like this creation of the infield and all this stuff and like they get excited and I'm excited and then and then I get to go like bring that thing to But I I would probably like say I stuff the cracks with like like I have literally outstanding like fill out your W9 and like like yeah I probably need to get paid at some point for some of this stuff. So um yeah, but I think people

that can do both of those uh and figure out how

because I think that one side of this this we're going to go into this for just a little bit before we close it out. One side of the spectrum that's easy is like making an entertaining video like if you're funny

it's like that's not that hard to do. Like a lot of like theater majors can like find a video to go viral on on Instagram. And once you study the algorithm a little bit, but this is where the true magic comes. Finding a video that you would make that's interesting that will go viral that people are going to pay for

and people are going to watch. That's like if you can put all of those three things together where a sponsor is fired up to pay you to create this video that people are excited to watch,

like crack that code permanently and that's how you make it.

Um, and that's like been the fun challenge to put together over the last year.

Yeah. Awesome.

Cool. I love it. Tiffany, thank you so much for coming on talking about the life of an. Uh, congrats on the new partnership with IBJ Podcast Network and all the cool stuff that's going to be coming out there. Make sure you guys go and follow Tiffany on Instagram. She puts a ton of fun content. As a 28-year-old single guy, I still it's a great follow. I enjoy it. I learn a bunch of life hacks that are either going to be useful now or down the road for me. Um, thank you for being an amazing mentor of mine. Thank you for coming on the show and keep up the good work.

Thanks, Nate. Appreciate all you're doing.

Thank you for listening to this episode of Get In. If you like what you heard, make sure you leave us a review wherever you listen to podcasts. This show is made possible by our friends up at Sweetwater. Whether you're looking to start a podcast or take your content to the next level, click the link in the description to see all of my gear recommendations at sweetwater.com. If you want a behind-the-scenes look at everything we're doing across the state, make sure you follow me on Instagram and Tik Tok @ Nate Spangle. Thank you so much for listening and being part of what makes the Who's Your State great. We'll see you next time here on Get