We sat down with Susan Ford of Graham Allen Partners to talk about private equity—the good, the bad, and the ugly. While private equity traditionally has a bad reputation in the tech community, Susan breaks down the signs of bad actor investors and offers insights into how to navigate this complex field. As a partner at Graham Allen Partners, a private investment firm focused on developing early-stage technology businesses into sustainable growth companies, Susan provides a masterclass in private equity. We explore the differences between private equity (PE) and venture capital (VC), what investors look for in founders, and how to set your business up for a potential exit.

This conversation covers a wide range of topics essential for entrepreneurs and executives considering private equity investment. Susan explains the nuances of PE versus VC, bridging the gap between tradition and innovation, and the value of data in core businesses. She also shares critical advice on preparing for a sale, aligning incentives, and the importance of self-knowledge and effective communication within teams. By highlighting the concept of "Midwest mavericks," individuals who honor tradition while embracing transformation, Susan sheds light on the types of leaders Graham Allen Partners seek for their investments. This episode is a must-listen for anyone looking to understand the intricacies of private equity and how to leverage it for business success.