calling your parents more or giving your older sister a hug, whatever the case is. People see those things and they reach out like, "Hey man, this has fundamentally changed how I view my own life." 5 minutes a day talking about the stuff [music] that you are grateful for, you start to find this newfound appreciation for the world in which we live. Being the last guy in dodgeball, Tony Hawk, bank shots, shout out to Tim Duncan. A freshly vacuumed [music] carpet, waiting room, fish tanks. Yeah.
Yeah, it's a good one. Budget, the whole nine yards didn't matter. Whatever the video was today, what video would it be? From South Bend to Evansville and everywhere in between, this is Get In, the show focused on the Hooser State and the incredible stories happening here today. I'm Nate Spangle, founder of Get Indiana, and I will be your host for today's conversation. Most neighborhoods are built to sell homes.
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Neighbors trading sourdough starters after an evening at the barn. Kids who know every trail by name. The homes are custom and carefully built. The trails [music] are wooded and peaceful. And Aberdine Farms, a working farm right inside the neighborhood. That means the seasons here are [music] something you actually live in, not just drive fast.
If you've ever wanted to live somewhere that feels like it was designed for the way people were meant to live together, Aberdine was built for you. Visit aberineliving. com to schedule a tour. Now, let's get into the episode. My guest today is Evan Oaks. He is an Indiana based content creator best known for his social media brand stuff that rules where he shares daily videos highlighting five things that rule.
You have probably seen his video recently. I feel like you've been absolutely blowing up. His content centers on simple, relatable observations that celebrate overlooked joys in daily life. Now, Evan's platform has grown through consistent short form video storytelling in a recognizable format built all around optimism. As a fellow optimist, I'm so excited for this conversation, and I'm so excited to dive into one the journey of building a brand, building an account, why you started doing this, and where you see it going. So, Evan, welcome to the show.
Glad to be here, man. Thanks for having me. Dude, I remember seeing the first video that was, you know, putting a list, five things that rule, and I like instantly found it so relatable, highquality content, just great optimism, spreading some joy into the world. I have to know why. Where did this come from? Where did this idea stem from?
So, the origin isn't as as fun as it should be. Last summer, I was getting a beer with a buddy and I'm like, you know what, this rules. So, then later that day, I went home and just tried to journal as many things I could that rule. And from there, I've just been growing the list ever since. No way. So, you were like, "Yeah, getting a like it's a like a week night."
It was just like a Wednesday. We went and watched some random game at the dugout in Found Square and then I'm like just kind of being more present was I was working on that and I was like this rules and then I went home and just you know the gratitude side of things. Wow. And it's like that is a practice that a lot of people in like the journaling space are getting into. It's like spend 5 minutes a day talking about the stuff that you are grateful for and then it turns out like you start to find this new appreciation for the world in which we live. And in a time where shoot dude everything lots of things seem to be just like negativity and like like soul sucking to get some positivity and and some momentum on that side.
It's great, right? 100%. And that was kind of like the ethos of it was strong water pressure. you know, the mundane things in your life that rule that you don't really think about. It's like, oh, when you have weak shower pressure, it's like that sucks. Yeah.
So, just thinking about stuff like that, strong shower pressure and like it it's a video series where if you see one and you listen to all five, you're like, yeah, that does rule, right? And it's just so so relatable. What took you from journaling and like doing this as your own kind of view on life to getting in the game of content creation? So last September, I started making Tik Toks of just me playing video games, just trying to, you know, express myself more verbally. And that led me to make a a video where I just read from the list and it got 100,000 likes on TikTok. So from there, No way.
Yeah. It just kind of ballooned pretty fast. Wait, what was the the OG list? Like what were the things on the original video? Uh the the original it wasn't five. It started with throwing big things into water, like big rocks into water.
Yeah. crab crab ring goons, dudes playing saxophones on the street. Um, the guy from River Monsters, I think his name is Jeremy Wade, and I think maybe baked potatoes was the last one, which is I mean, they rule, but I probably could have a stronger pick. Maybe like loaded baked potatoes. Yeah, for sure. Throw some bacon on there.
Yeah, right, dude. Wait, so you just like you were streaming like is that what kind of what the original content was? I was just having prompts from chat GBT ask me questions. Then I would just kind of try to say stories about my life and whatnot and turn that into short form on TikTok. Yeah. While you were also playing games.
Yeah. So the game was more of just like um the delivery method for for whatever I was spewing about. So I wasn't streaming at the time and the stuff that rules was always something I thought that had potential from like a virality standpoint. And and so you post that first one and it gets 100 how many views? Uh so it's funny. I posted it and it got no likes and I was like this this is just deflating.
It made me feel terrible. So I deleted it and I reposted it which is something I never do. And then it got I don't know it's probably like 150,000 likes now. Maybe 2 million views or something like that. Wait. So it it totally flopped.
Wait, I think there's still something there. And reposted it. Yep. And it blew up. Yeah. So to anybody listening, sometimes you just got to, you know, go for a second shot on posting content.
Getting off the sideline and into the game. Even if you know you never get a million followers, if you never get 10,000 followers, like I feel like the people who are authentic and who genuinely enjoy the process of it, like those are the people that at some point end up winning in some capacity. For sure. So, were you just, you know, creating content because you thought it was fun? I mean, to to be blunt, I I thought I had potential to be somewhat of a creator. I've been doing stuff behind the scenes for forever, but I just never showed myself on camera.
And when I did, everything just fundamentally changed. Yeah. So I I think like you said, if you're authentic enough and you just be your true self, like people will resonate with that. So you put that that video out and then do you still continue to try to put out other stuff or do you just immediately say this is what it is? So I put that video out and I last summer I got all the usernames like every URL for stuff that rules cuz I just knew the potential of that that IP. And after that video went viral, I started to post on the stuff that rules Tik Tok.
And those first two videos got like 30,000 likes each, I think. So I still do the other stuff, the other short form, but the stuff that rules is kind of in its own lane from from my voice, if you will. Yeah. And I mean, have the has the production of it changed at all? Like the videos that I see now are like very uh like you're guaranteed different content, but the same style of video. You are in what appears to be a closet.
It's my bedroom closet. Yeah, you're in your bedroom closet where it seems you have like a like a like a gaming setup. Yeah, that's uh when I first started making content, I didn't I felt kind of embarrassed. My roommate was going to hear me saying like, "Hey, what's up, guys? Evan here." So, I put it in my closet, which looks insane to see somebody put like their computer in their walk-in closet.
But, it's kind of become my my shtick. And I I knew that when I started it that that was going to be like my calling card, if you will. Well, and for audio quality, it so great. Yeah, it helps for sure. like having all the sound dampening like the clothes in there cuz that's the other piece. We were talking about this a little bit before your the quality of the video like kind of like it almost looks you have some filters on it like rounds the edges kind of gives it like a nostalgic vintage look and your audio is so crisp.
The the audio it's a Blue Yeti microphone from Target. It's 100 bucks. Like it's but if I think the closet does help with the sound dampening and then I spend a decent amount of time trying to trying to fix it up and my my sister audio engineer very good. She helps me when she can. No way, dude. That's that's pretty cool.
Um cuz a lot of people start with just like their iPhone and like, you know, you can get a start, you can get a ton of views that way, but to focus a little bit on the production value of it. Uh it just makes the videos like a really joyful part of my day, like going to watch. Yeah. Cuz I mean, how many days into this thing are you now? Uh today will be day 90. So it's not consistently like every day.
I try to do four or five a week. So today's will be the 90th day of a video. Wow. And then in between that, are you putting other content out? Yeah. So I have my personal page which like in the last 60 days I've done like 12 million views.
It doesn't have the follower count that it does, but I'm trying to experiment a little bit more over there and figure out what works. What do you feel like the internet is hungry for right now? The like the hopefulness of my stuff that rules content and just like uh I get a lot of DMs about, you know, men's mental health [clears throat] and stuff like that. I think the internet kind of needs a a voice saying, you know, it's okay to be grateful or to, you know, kind of I don't know, maybe drink a beer and get emotional with your buddies and stuff like that. Yeah. I mean, I feel like the idea I mean, the cult have been like early on in the kicking the stigma part of that where it's like, hey, it's okay to not be okay and okay to talk about this kind of stuff.
And and I think that sometimes like I'm like a a lifelong optimist like everything it's you know happy happy happy and I what I love about it is and you're kind of in specific is that like it's simple. It's not necessarily it's like everything is great and awesome. It's like really think about these simple everyday things and then and in that moment you're like yeah that does rule like it's pretty and it's like the little stuff like one of my most popular ones was when your buddy's dad gives you a hug and he gives you a big pat on the back when you're younger. It's like the solid pat and it's like it's so specific but so many people can relate to that be like you know what that did make me feel good that was awesome. Yeah. Do you feel like you get a lot of DMs from people for like ideas for stuff that rules?
Shout out to the stuff that rules community. Everybody sends me a good amount of DMs. I try to give everybody credit when I can. There's like it's I mean today's day 90 so what's that 450 things and I feel like this could honestly go on forever. Yeah. I mean cuz but it it's bigger than just you know posting five random things.
It's really thinking about the gratitude in in the world around you% and you know being observant of like stuff that like when you first get onto a podcast and you hear like voice tripping me out. Yeah. It kind of rules though. It definitely does rule. kind of rules, you know, like when there's so many different things that just flat out rule. When you think back of one uh items on the list that are exceptionally special to you, like it doesn't have to mean like my favorite things, like something that rules more, rules less, but for you in your life, are there notes from the list that you've shared that just mean a ton to you?
Um, there's like specific ones that were are super nostalgic to me. Like one of them was watching TV shows that you only see at your grandparents house. like my grandpa always having mash on stuff like that or one of the first lists like day three I did being alive and that's kind of the center point of stuff that rules it's like we you have to be so stoked on being alive like even when it's tough and things get hard you just have to remember being alive rules amen to that dude for real um as you think about being creative like I think that having a creative outlet is good for everyone whether it's you know music or content creation or art or painting or whatever it might be. Like having that creative outlet, I don't I I love it personally. I think it's so therapeutic. When you think about not having to be, but like you you kind of have to be creative.
You have to think about how to get this message out to as many people as possible. How do you think through the creative process of trying new ideas, continuing to keep up with stuff that rules and make videos and content that people really care about? You have to be delusional to some extent. Be like, you just have to be convicted in your belief that this is good content. So for me, I was so trepidacious to get started. I was self-conscious.
I didn't want to make videos. And I'm like, let me just do this because I think it will resonate with people. And that was me having telling personal stories of my childhood, but making them funny. So just being convicted and believing in yourself that people will resonate with the content is it's just so important. What were you doing? Like what was your job?
What is your job? So I worked at Chase Bank as an associate banker, which was that did not rule. I will I will say that. But um that yeah uh now I work in social media. So I work for a social media agency that helps brands kind of streamline their social processes. Oh no way.
That's pretty cool to then get a career in the sense of in the place that you are, you know, being creative and playing in. Yeah, it's it's nuts. I mean the goal is to do this stuff full time and I think I'm I'm on the path for that. I think that that is a huge jump that a lot of creators are looking to make is how do you go from getting billions of views to making a living and it feeling authentic. You know, like you know, if you can buy your way onto the stuff that rules list, like people are going to see through that pretty quickly. But then on the other side, it's like, well, people want their favorite creators to be able to create more.
Like how do you how are you thinking about that and and looking into that? just navigating that tight rope of like my audience is loyal to me and they want me to do this full-time. At least that's what they're telling me. So, I don't think that they're going to be opposed to me getting paid. Like say the fifth thing that rules today, whatever the case is, some sponsorship. So, I think if you're authentic and you don't just shell out whatever, your audience is going to be okay with it and they're going to Yeah.
And it's like really figuring out a great marriage of the brand. It's like, you know, oh, whatever, like a cold beer and like it happens to be a whatever the beer is, you know, like that's a pretty authentic thing. Like everyone can agree like a catching a beer with your friend on a Wednesday watching a game is that rules 100%. And that's I did I just got my first brand deal and it's it's something that I believe in. So no way. Yeah.
Wait, what is it? It's a Mugsy jeans. Oh, the stretch jeans. The stretch jeans. So I'm a big dog, so stretchable jeans, you know, shout out to Mugsy. But yeah, I mean, and that that's authentic.
You're not like Yeah. Yeah. And it's like a an easy brand collaboration with them. Like as you like cuz let's go 180 6 months ago. Did you have a following? Um 6 months ago would have been what November like was it just kind of starting to rock?
Yeah. So my Tik Tok I have like 13,000 followers on Tik Tok which I haven't really put any more effort into on my personal account. And um I I was getting I have a video with 3 million views talking about Long John Silver. So, I had this like weird niche following of people that thought I was funny and ever since stuff that rules, it's really just snowballed. But this is like not like you haven't been posting for years and years. No, I the first video I made was in September or no, it was the week of I was in Oregon for the IU football game and it was that week.
So, I think that was October 4th maybe. That's pretty nuts when you think about how much you've grown. And some people say, "Okay, just go viral one time and you know, you get 100,000 followers and all your problems are fixed." You know, like is it truthfully one right idea and or is it a continuous process? I think it's it's a continuous process but also a bit of one right idea. like stuff that rules at its core is a good idea in my opinion, but being able to iterate on that for 90 days now and not losing that speed or the following that I've amassed so far is just that is you have to have some skill in there.
You have to think about it a little more thoughtfully. Well, I think a little bit of is like creating the service area to get lucky. Yeah. You know, like you have to put out a bunch of stuff and try a bunch of stuff and then like see the momentum and be like, "Okay, now how do I double and triple down into that? And then how do I think of the next idea?" And oh my gosh, it's like the content creation process is it's a tough game.
It's uh it's unique for sure, but it's been so rewarding so far. Yeah. What are you learning about the internet? What are you learning about content creation that if there are other people that are maybe still being on the sidelines today that are like, I should start posting, I should start doing it. Like what are you learning? Start posting.
That's I I thought for years I knew the g the game well just as a viewer and a consumer, but I never posted anything. And as soon as I did, everything changed. So, don't allow the possibilities you think in your head of everything that could go wrong, allow you to stop from posting that video. Even if it's the dumbest thing that you think has ever been made, just post it. Yeah. And I think that a lot of times people get stuck in their head of like, oh my gosh, like I don't know, like what are people going to think?
What are they going to? And it's like, you know, the thing about social media is if it's not a good video, the content is not good. The algorithm will bury it and you know, no one will ever see it anyway. And then you just get 1% better each time and you get another rep in for sure. And nobody thinks about you as much as you think about yourself. So the sooner you can accept that the better.
Yeah. Like how often are you, you know, seeing someone posting and you're like, "Oh my gosh, that's so" and you're talking, "Let me tell everyone I've ever met about this." Yeah. It just doesn't happen. You have one thought in your brain, then you move on. Like I do feel like when I first got started, uh my friends will attest to it was like, "Bro's really trying to be an influencer."
Like, "Oh, it took forever." And they're like, "I don't know and and it's not because they don't want you to be successful or don't want you to succeed, but they just don't want you to fail. Like they don't want you and it's it's the unknown of that is so nerve-wracking. It but the validation of you becoming a quote unquote influencer is I was at the Air Force Museum with a couple buddies and these two kids came up to me and they're like, "Are you Mr. Stuff that rules?" And they asked for a photo.
So to see my friend's reaction of that happened real time was it was awesome. Dude, are you Mr. Stuff That Rules? That's what this this like 16-year-old kid called me so [ __ ] I mean, isn't that that's awesome. It's like Mr. Rogers on it.
Mr. Stuff That Rules. Mr. Stuff That Rules. Uh, one thing that people don't know about Mr. Stuff That Rules is that you are lifelong central Indiana.
Lifelong. Yeah. I've lived in Los Angeles and Chicago for brief stints, but who's your through and through? Yeah. Went to IU. Went to IU.
From Speedway. From Speedway. Like I think I saw like again your kind of came across. I had no idea you're from Indie. And then I saw you wearing a Pacers hat and I was like, "Yo, that rules." Yeah, Pacers do.
Yes, sir. They do rule for sure. Uh, and we live in a state where not everyone is always so high on it. Not everyone thinks everything about Indiana rules. And I'm not saying that everything about Indiana rules, but there's a lot here that maybe we don't we we take for granted or that we don't cherish enough. And when you look around at the state of Indiana from, you know, Bloomington to Speedway to downtown Indianapolis, what are some of the stuff you look around and see that you're like, you know what, that rules?
I I mean just yesterday I was driving to to southern Indiana and just the rolling hills like you think of Indiana where my mind goes it's I65 headed to Chicago it's cornfields it's it's windmills it's that but just the landscape of southern Indiana is so forgotten it's just it rules it does rule when you think of you cross like Martinsville yeah and you're headed south and it's like oh this is literally the gateway to the south the rolling foothills like it's the best I mean this specifically on 37 right before the college accident in Bloomington that that's right where the hill drops and the the view opens up and that just is tattooed on my brain. When did you graduate from IU? So I would have been 2020 but I I headed west trying to pursue a photography so I didn't no degree but we'll see. So are you uh headed west to pursue photography? Like are you a a skilled that's that's what I did full-time for probably about 5 years.
I enjoyed it but the freelance style of that was it was a lot. Oh dude I you mean you have to you have to be good at a lot of things if you're going to like you have to be a business person. you have to be selling and delivering and it's not just the art piece that is photography and that's my sister live in LA so I was like let me just take a shot in the dark and see if I can make this work. Yeah. And then you ended up coming back to Indiana. Yep.
Indiana then to Chicago and now back here. Okay. And as you think about comparing and contrasting your time in LA or your time in Chicago versus Indiana, what were some of the things you you liked about LA or you liked about Chicago that you also ended up rediscovering in Indiana? The biggest thing for Indianapolis is for me it offers everything a major city does. You just kind of have to find it a little bit more. But everything that you want is here.
There's less traffic, less people. I always came back home. I mean, even when I lived in Chicago, I'd be back here like every other weekend. Just just I just love Indianapolis. Oh, yeah, dude. It's it's um it's spectacular.
When you're out and about in Indie, where can people expect to see you uh hanging out at or visiting? The the dugout is my my spot. And I guess that's technically Fletcher Place. I live right there. So, if you're ever an indie, you will find me at the dugout for for whatever games going on. Oh, dude.
It's such a vibe. Except for the time that it wasn't a vibe. Oh, what we talking? Game two of the Eastern Conference Finals. Uh, game seven of the Oh, the championship. Okay.
I was going to say there's a couple times it wasn't a vibe. Oh, dude. It wasn't a vibe at uh game seven of the NBA finals because the sound went out. Oh, nice. And like right before Tyrese and it was just like I felt like I was I was at a graveyard. It was it was tough.
I was in my living room. I'm like I need to be anxious and alone for this. I don't want to be with the crowd. I need to be anxious and alone. Um, when you think about the people who've seen your content and reached out to you, what are what is the impact that your videos are having on people all around the world? I mean, at the core, I try to be entertaining it, but also I like to spread light on, you know, like I said earlier, things that I was going through when when I just told you about being alive rules, like I was going through a tough time.
So when I say stuff like that or you know calling your parents more or giving your older sister a hug, whatever the case is, people see those things and they reach out like, "Hey man, this has fundamentally changed how I view my own life or I'm going through a rough patch." So the people that reach out like that, that that's really the driving force as to why I continue. Isn't it wild to think that you were kind of sitting on the sidelines and you're like, I have this list. I've been, you know, journaling some gratitude and creating this list and now people, you know, hundreds of thousands, millions, billions of people see your content and are like, "My life has changed." Like it's it's it's overwhelming. I mean, I that weather the storm, if you will.
Like, I try to reply to every DM anytime somebody like I have had a few people reach out about, you know, relapsing and sobriety and whatnot and how that helps them stay grounded. And I didn't foresee this when I started. I'm glad that it's had this output and I want to continue to keep helping people see and be more present in their own lives. Yeah. As you look forward to what is coming down the pipeline, like where do you see it going? Day 100 is approaching and the goal is to I just did my first man on the street where I it was kind of jokey just walking around Indianapolis see what rules but I really want to get out and you know focus on small cities that rule or like a job that rules.
There's a guy that follows me that he parks tanker ships in Long Beach and I just want to shadow him for today. Like that job rules. So just parks tankers in Yeah, they're cargo ships. Like the giant cargo ships. He's just this random dude, just father of two, like 35. Dude, I was saying this the other day.
One of my buddies, he took the uh high school like what kind of career are you going to have when you grow up? And his number one recommendation was ship captain. It's awesome. And I was like, that rules, but also I don't know a single ship captain. I I know this guy. You know, one you know one, you know, one ship captain% like that's a crazy cool like shadowing like shadowing like jobs that rule.
Jobs that rule. So like a dirty jobs kind of thing, but it's just, you know, me hosting. And it's like those are probably jobs too where, you know, every every job is a job at the end of the day. You know, they don't all rule every single day. But when you think like I think about this like this rules, you know, I think about some of the cool jobs like Oh, you know what would be a good one? Crop duster.
100%. Yeah. And we're in the state for that, too. Yeah. Like they get so low like just above It makes no sense to me. Crazy.
Yeah. My mom used to live right by like where they would take off in Lebanon and it would I just sit out there like Yeah. just a random dude flying a plane. Wild. Yeah, that's like uh those there there's some really cool content series you can do that are like a different style of content. Do you feel like you have to train and like learn new skills versus like, you know, when you have a little bit of time to compose yourself, you're in the you're in the safe space that is the closet versus like getting out there and doing new stuff.
It's uh it's it's for sure a new skill set. Like that video I just did was my roommate and myself and I got a microphone and I was like just record me. And shaking the nerves of being on the street and being in front of people is also a skill. So I think I have the personality to do it. But getting out there and doing it is is a different beast. If budget the whole nine yards didn't matter and you could just like go create a video, whatever the video was today, what video would it be?
the doing stuff that rules is going to be me, you know, like I don't know, fly fishing, whatever it is. So, I have that. Then I have the jobs that rule and then, you know, places that rule. So, I kind of have these different avenues I want to pursue. So, I think the strongest candidate that I would want to do would probably just cuz I'm interested in it would be that the guy parking the cargo ships just like cuz it's just so nuts. They're giant.
They're huge. You got to get we got to get you hooked up with the crew at the at the speedway. Yeah. You got to ride the two-seater. I'm down. going 200 miles an hour.
That rules. Yeah, that's when I was younger, my mom got her her uh former boyfriend at that for like his birthday. And I just remember being like eight years old like he's in that car right now going going that fast. This is wild. We live in in 2026 where you know you can put out content, build an audience, and then figure out how to work in brand activations and make that super authentic. Like, isn't that it's crazy?
Isn't that wild? Like I I always said like I was trying to explain what I'm doing to like, you know, my grandparents and they're just like, "Wait, what?" Well, do you remember the news? Yeah. Do you remember like that? Like people don't really watch that anymore and now they're like getting their information and content through their cell phones and they're like it's so hard to explain just even to like my I was talking to my aunt about the the Mugsy partnership and she's like so you're wearing jeans and they're paying you to wear jeans.
I'm like just don't worry about it. It's it's just it's like is that on the Facebook? Yeah, exactly. The they throw the the in front of everything. It's got to have the you know the the worldwide web. Yeah.
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I just select five and like try to get the best every day. So, will you just be like driving around and you'll just be like, "Ah, that rules. I'm going to put that in there." Yeah. Like I was I was in Chicago and I looked down and there was a great and you could see the the L like the Well, I guess it's the subway under the great like passing through I'm like that rule is just looking at like a a train underground. That does rule.
It does rule. I mean the OG one being throwing a big rock into steel. Yeah, that's the classic. Or like breaking ice like when Oh or I think um when the ice is just thin enough over a puddle and you step on it and it just slowly cracks. That rules scratches the brain for sure. Scratches the brain.
Uh okay. I'm thinking of topics and we're going to like, you know, riff a little bit here. So, if you had to think about places off the beaten path that rule, are we going Indiana? Could be anywhere. Like I I just heard one the other day. My buddy was telling me he went mountain biking in Arkansas.
Nice. Like he said it was it's like the mecca of mountain biking. He was in Bentonville, which is like Walmart. Like it's this whole mecca of really I mean a ton of money that has gone in there to make that place really really cool. And it's like a mountain biking, you know, utopia. You never think like I'm going to go mountain biking in Arkansas.
Like people who know know. And I'm like he he spent his spring break. That's where he went. His older brother is in high school and loves mountain biking. So he tagged along. They spent a week in Arkansas mountain biking.
I was like that rules. I love that 100%. That's how I feel about Iowa. When I was driving to LA, one of the 10 times I've done that, just going through like western Iowa. And I could be misremembering this, but I'm always like it looks like the south of France. like just and I could be wrong completely but that's what my brain remembers the Iowa looks like the south of so I always just love Iowa on that drive uh is that uh what road is that I80 maybe I couldn't tell you this it's the northern like it doesn't go I don't actually remember yeah there's a part in Nebraska where there's just more cows than I've ever seen in my entire life and that's the thing where you look at it it's like off the beaten path but that rules that rules I mean just a wild abundance of cows it's like how is this even possible so And it's like it makes our farms look so small.
Oh, it's crazy. That's like I was driving south yesterday and I had my windows down just trying to like enjoy music in the weather and I'm like it just smells like cow. Like it's not a bad thing but and then you take that and just it times it by 100 like out there. It's just Well, you were just at a really really cool place recently. Where were you at? I was down in Ferdinand at uh Benedict's Brew Works which is the biggest hidden gem in Indiana.
My uh my grandma's cousin is a nun. the monastery of Immaculate Conception. Yeah. The Sisters of St. Benedict. Sisters of St.
Benedict. Yes. And there's a brewery in the back of that. Uh I went down and toured it. It's crazy. Benedict or St.
Benedict's Brew Works. So it's just this I talked to the owner yesterday, Vince. Super cool guy. Um it used to be like the art and science building for the nuns that live there. And then they sold it in 2014 to him, I believe. And they brew all the beer there.
So you just have this giant beautiful monastery and then there's just a dude in the back brewing beer. Yeah. And it's just a crazy And I can't even like begin to expl like you have to just go fathom. It is a huge building. It's nuts. Yesterday I got there kind of late.
Um they close at 8:00 and I had a beer, talked to Vince, and then I just walked the grounds by myself, got some good pondering in, just threw my arms behind my back and walked around. But it's like religious or not, just walking around places that are beautiful architecturally and then just kind of getting lost in that space is it's just good for you mentally. So I did a tour there and then I found out about St. Min. I'm familiar. So this is so that's where all the the women are at um the monastery of Immaculate Conception, but all the monks are at St.
Min, which is like maybe 20 minutes away, not even I don't know. It's just down the road. It is a place to find similar vibe I would say even a step further really. It is like I walked the grounds there. I actually didn't go in. I just like you kind of went around and saw some monks and the whole nine yards and they do like summer camps and people come from all over to like go to seminary there.
Yeah. And it is a hallowed place. That's okay. I got to check that out. That and then so so next time you're down there you got to go to St. Min and then you have to go to the shrine of Monte Casino.
Okay, which this thing is crazy, too. Uh, Shroud of Monty Casino. The Shrine of Monty Casino. It is right there by St. Min. It's an interesting that little pocket for whatever reason.
Yeah, they're very like German Catholic. Yeah, that's my family's from Evansville originally. So, shout out to Sister Mary Lee while we're talking. It's this little building. It's like up a hill in the middle of nowhere, but when you open it and go inside, it looks like that. Yeah.
Like straight out of Florence or something. straight out of like Europe. It's probably like a 10 10 row with like some small pews in there and it like blew my mind. I like walked in there. A lot of reference. Just a ton of reference in there.
You're talking about a good place to ponder. That's the spot. That That's the spot. I live for places like that that just kind of make you reflect a little bit and just kind of get out of your head. Are there other spots around the state of Indiana that you find a good place to ponder? That's a I mean I got a shout out at the IMA.
I was just there for I think it's called In Bloom. They have the flowers at the the Museum of Art. So I recommend every dude and lady just go and walk around a museum by yourself and just like I mean you just are dwarfed by some of these paintings and it's just such like a crazy feeling. Yeah. I like did a whole thing with New Fields. It's crazy that they have 40,000 pieces of art and you only see at any given time like 3%.
Seriously, they have a whole vault underneath. That's nuts. I mean, like secret underground vaults. Like literally the whole sentence of everything you just said, I could take every word out like that rules. Like it it all rules, right? Like underground vault holding art.
Yeah, that's that's crazy. Okay, here's one for you. We're going we're going just wild card thoughts. Roadtrip snacks that rule. Talking about the inflation of beef jerky costs. If you're on a road trip and somebody's a big baller and they're like, "Let me just get the big bag of Jack Lynx."
That's a good road trip snack. It's going to stink up the car a little bit, but can't go wrong with beef jerky. Get your protein in. And uh this is probably going to stir some some some people up. But funions. I'm a big fun guy.
Funions. I know. Crazy wild card, but that is a wild card. Yeah. I I've recently This is how I know I'm getting old. I've really gotten into trail mix.
I can get down with trail mix. I like, you know, sometimes I'm like crafting the perfect combination, too. I'm like, "Oh, yeah. One M&M, one raisin, and one peanut." And it's like, "Oh, yeah." I'm big on those.
I think they're the cashew sticks. You know what I'm talking about? Cashew sticks. They're the things that are in like the spicy trail mix. They have you you know you can buy those by the like alle cart and it's dangerous. Wow.
Okay. You said alak cart. That's funny. School lunches that you remember from coming through, you know, elementary school, middle school, high school, school lunches that rule. Um yeah, the Speedway Public School. Shout out to Christos.
Those were like the the classic just a little Christos. It was like a taquito. It was Yeah, that but it was Crispo day. That was a good day. Yeah, that uh I mean you can't go wrong with the pizza. An Uncrustable will always hit for sure.
Dude, the uh the rectangle pizza. Yeah, the rectangle. A nice hot slice of the pepperoni rectangle pizza. Yep. On like a day like sitting there with a glass of chocolate milk or a little carton of chocolate milk with the boys about to go absolutely dominate some flag football at lunch. Yep.
That was uh that we I got into high school right after or school right after. I think Michelle Obama changed everything. Like it used to be French fries and chicken tenders and then I got there and it was it was a little bit healthier. So you had to get your your your veggies and your fruits in. You know it we got they took away ice cream. You used to be allowed to spend your lunch money to buy ice cream as dessert every day.
Oh never [clears throat] probably a good move not to have that readily available to every child. But like not as fun. But back in the day that definitely ruled. Yeah. You talking the same vein. You think about like scoring the gamewinning recess touchdown.
Oh my god. Or like hitting the game-winning shot. I mean, just kicking a home run in kickball and then everybody's cheering for you. You're rounding the bases. You're like, I am the man. I still remember.
You know what one time it was like coming around like rounding third base. You're headed home and it's kickball and I like slid right under the ball as it like was thrown at me and I felt like it was like in the matrix. Dude, that rule on top of the world. Okay. Other topics of things that rule, fictional bars that rule. I'm thinking of the Family Guy one.
Was that called? The clan. The drunken clan. The drunken clan. Yeah. Yeah, like that just look like like the boys have their booth in there and they're just chilling.
Like that's a spot that rules. The Family Guy one is the first that comes to mind, but that doesn't look like a good bar if I'm being honest. You know, it looks like a place that you would want to like vi like it looks like a place that we would go with the friends and just stewing my thoughts a little bit maybe. Yeah. Yeah. You know, I mean, obviously get into shenanigans with your friends.
Sure. 100%. What about sounds? Sounds that are incredibly satisfying. Sounds that just rule. This is probably a little niche, but the old school Windows turn on sound.
You know what I'm talking about? Like Yeah. From when we were younger. That's all time. The PlayStation 2 turnon sound. That's another good one.
A train track moving. Yeah. So good. You know what that meant? That meant I was about to play like the old school John Deere tractor game or like Mind Nancy Drew Detective or something like that. Mind Sweeper.
Yeah. when the organ covers like the entire wall like like you go to the fact that organs are that big rules that organs are like they build buildings around the infrastructure of an organ because it's just so big. Absolutely insanity. What have been your favorite topics? Like when you were putting together things that rule, what are the topics that you absolutely love? I just did one recently where um it's like a throwback one where you're younger and you get a a letter back from Santa and I said, "You're telling me the big guy knows I exist."
And that just made me laugh thinking about like a little kid like, "Oh my Santa knows I exist." Yeah. Well, you know that Santa Claus Indiana gets like so many letters to Santa. I can't imagine. Don't they have a school down there for I think they have a Santa Claus school or somewhere in Indiana. No way.
Yeah. Wait, what? I think there's an official Santa Claus school to learn to become a Santa Claus. The International University of Santa Claus or school for Santa School for Santaas conducts live training sessions in Indianapolis. Oh, that's what it is. No way.
Yeah. Something to fall back on in later years. Honestly, might not be a bad gig. I know. Kids will all from all around will send their they'll send their letters from Santa to Santa Claus Indiana and they have like a whole thing of volunteers that write back. That's awesome.
Yeah, that I mean that rules like just taking your time to write a letter back to somebody that rules. There's someone you don't know that's like asking for like a bike and a pony and whatnot. It's like Yeah, sure. And there's like a whole crew down there that writes letters back. How do you I mean if a kid is asking for something outlandish like a a pony though, how do you say I'm sure they have guidelines but it's like sure yeah yeah you're getting a pony. Yeah.
Or it's like oh well you know they probably have like some like some generic type words you have where it's like if you if you're really good and I can connect with your parents you know vaguely saying then we'll see what happens. Like thinking about stuff that rules. It's like a neverending list of just like very like are there other topics? You mean I can read you some if you want me to? Yeah, let's let's hear some being the last guy in dodgeball. Tony Hawk bank shots.
Shout out to Tim Duncan. A freshly vacuumed carpet. Oh, freshly detailed car. Nothing. I just had my apartment clean. Like I paid to get it like deep cleaned and I Yeah, it was unreal.
Unreal. Like that feeling too, like after you go into a clean space and you just feel like you can conquer the world. It's It's the best feeling. And that's that's something I've been splurged on a little bit more is cleaning. For sure. Yeah.
That's how you know you're getting old. 100. I'm okay with that. Yeah, you know this this is the best one as of recently. Uh waiting room fish tanks. Yeah.
Yes, that's a good one. Waiting room fish especially when you're a kid. Oh my Yeah. Like the the whatever the optometrist or something I can just look at these fish for 10 minutes while my mom does paperwork. Dude, that is a like that's just crazy cuz you probably like see this and your brain is just trained to think and like let's add that to the list. Yeah, at this point it is.
like anything I see like I'm looking through your profile and I want to find like the most like what video I I can tell you [clears throat] the most the most viewed video five. So the first one is when you order something at a restaurant the waiter goes oo that's my favorite and you can't tell if they're in love with you or they're just you know being a good sales person whatever it is. And then the second one, which I think this is the reason the video did so well, is sticks that resemble weapons. Like a I don't know, it's like a gun or a sword, whatever it is. Like that's just so uniquely relatable to to every dude. Oh, dude.
Absolutely. Like I mean, when you had that when you're a kid and you're out like playing, you know, cops and robbers or whatever. Oh, dude. It's the best. That's the second best video. The first one is uh super specific gizmos and gadgets like this.
Like something that stops water from boiling over. Like that's its sole purpose and that's all it does. super specific gizmos and gadgets like very much like inspector gadget like you had all% just like one use case. Oh, dude, you know another one trench coats that are like have that are like labeled meticulously in there of like you have everything do you remember the show recess? Yeah. And the guy that was always like selling stuff like it's this is this is uh when I was in high school, my teacher used to refer to me as uh Mikey from Recess, you know, the big guy.
Yeah. So that was that was a hit to my ego. Shout out to Mikey though. But that was a great show. It was a great show. When it comes to the mindset of gratitude, like a lot of people I feel like it's easy to preach and hard to practice.
Are there things and other things in your life that you know during this journey over the past year that you have really changed or been more observant of to like have a happier more optimistic outlook? I mean everything to be honest like fundamentally the my p perspective of life has just changed and um just trying to even take the down moments and just be thankful that I'm able to experience those even though they're not good in the moment and something a part of that is getting through it and like that rules. So just everything rules whether it's good or bad. So doing this every day or trying to do it every day has just strengthened the muscle of gratitude for every capacity of life. Yeah, it's really interesting like when you package it as stuff that rules. I don't know if anyone's looking at thinking that like, oh yeah, this is a gratitude practice.
But then when you go down to like the psychology behind it, it is. It's a gratitude practice. Like look around the world and look around your everyday life and find five things. If you if everyone found five things every single day that they had to be grateful for, thankful for like the world would be oh I get a lot of DMs from guys like I started my own list like thank you for this because it's it's the friction point is is almost nothing like name five things that rule like it could be in this room it could be that happened to you today. So just starting that practice and doing it every day it it just it changes everything. Yeah.
And it's wild to think that it's like it's ju it's it's just a video at the end of the day. It's like it's just a video series for sure, you know? But like it it has it has so much more psychology behind it. It's it's surreal. One of my things from last week was when everybody you love is under the same roof. So it's like that obviously you hear that you're like that's great.
I love that. But to think about that in the moment it's it's so easily forgettable. Like you don't think about these things when they're happening. So just being more present. Yeah. You just did your bracket challenge of stuff that rules.
Yeah. The winner was uh when you walk into your boy's house and everybody cheers. I mean it's a great feeling. It beat it beat finding your wallet though. That's that was the number one seed. And I was I'll be I was a little surprised cuz finding your wallet, especially when you think it's long gone, that's a that's a top tier feeling when uh especially when it's been a minute.
Like if it's been like or a day and you're like I just can't remember and you're like you find you're like yes. Yeah. You're just on the cusp of giving up for sure. Yeah. That but like that one's coming from a negative to make it like back to even versus like you're going from walking into even and you're just like on cloud n. Yeah.
It's almost like it makes you blush a little It's like another one of the good ones in that one was uh when you're on Aux and someone asked what song they ask you what song it is. Yeah, that was that was the final four. The Was there one that was surprising that didn't go far that you thought would do better? Uh it was a 16 seed, but it is my personal favorite is when you're at Habachi and the chef throws a shrimp into your mouth. So, I mean that's that's not going to beat, you know, the top dogs. But I thought it was fun.
Yeah, that's a good I mean or when they when they catch the egg in their hat. Yeah, they're just I mean they're magicians. Like habachi is crazy. Habachi's awesome. That's a fun experience. It is.
It's Yeah, it's crazy. Especially if the I I did this thing where I I every time I buy a book, I write down on the front page what I was doing that day. And I went to Habachi by myself and then I bought a book. So, I just finished that book. But reading the front page, it's like that's kind of depressing. Like, oh, I was at Habachi by myself.
But what was what was the book? Um, Kitchen Confidential by Anthony Bourdain. Great book. Very good book. Yeah. Never order the fish on a Monday, right?
I think it's Tuesday. Or is it Tuesday? I think. Yeah. whenever they're doing the like last call fire sale for the day or two after that. Stop.
I'm in Long John Silvers though. So I mean you're chilling. I'm different. That's a great book. It's phenomenal cuz he talks about his time up on the East Coast and like all the stuff you learn from kitchens and it's very runchy and but it's fun. It's very entertaining and there's there's a lot of tidbits of wisdom in there for sure.
Yeah, dude. That's a that's a good one. Do you read a lot of books? I try to. Honestly, since the social media has been going well, I've I've it's been harder to stay off my phone, which is I guess the the, you know, the double-edged sword of or duality of being on like social media, it's whatever. It's great, but then at the same time, you have to be on it more often.
Yeah. I mean, sometimes you just need like a little mental mental break. For sure. We had uh we had a guy on the show, his name's Tommy. Tommy went 365 days without a smartphone, without a phone in general, and he wrote a book about it. It's crazy.
It's probably like euphoric. I mean I mean you talk about not knowing like having to really be intentional about seeking out information. Yeah. And that's I like I try to have I before I was on Instagram I had these things called analog hours where I I'm big vinyl guy. I would just I would turn on a vinyl and then I would read a read a book and then journal like no phones, no screens. So I just I dubbed it analog hours.
Analog hour. That's pretty good. Yeah. Dude, you have a brain for marketing for sure. It seems as though you do spend a lot of time like going out and you know spending time alone whether it's going to Abachi or going down to you know have a beer and talk to people like talk to me about the value of doing stuff independently. I think it's important to do stuff independently.
I think having those experiences unique to yourself where you're not really guided in the feelings of other people. Like yesterday at the monastery had I been with somebody else I would have been kind of you know shadowed or guided to do things that they wanted to do. whereas I could go by myself and just feel whatever came to mind. And conversations, you kind of put yourself in a position to talk to strangers, which is super important. Like yesterday, I went and talked to the owner of that place and I just it was by myself, kind of scared, kind of nervous, but he was super receptive and it was awesome. So, yeah.
And if you would have been, you know, with a buddy or with, you know, friends or family, you would have spent your time talking with them, which is very important for But like I think diversifying those experiences and getting out and then getting over the fear of talking to a stranger like they're also like if you see someone standing there like they're also alone. I think a lot of people have like a little bit of that anxiety about you know talking to people. It's like you go to a networking event and like oh I don't know who do I it's like that person is also alone. They came here to a networking event to talk to someone like just hey I'm Nate and then it's that simple question. It is to build up the confidence there. I'm a huge advocate for uh name tags and this has kind of helped train that stranger muscle.
Anytime somebody helps me somewhere and they have a name tag on, I'm like, you know, thanks Reese or whatever, whatever the case is for their name and that's really trained my brain to not be afraid to talk to strangers. Yeah, absolutely. You just need one place of like similarity one in your Wow, man. Dude, I love it. If you had any final pieces of wisdom or advice or or or just anything from like the content that you're putting out that you hope people take away from it, what would it be? Start your own list.
Start I mean write about stuff that rules your own personal life. I think that's the biggest thing and my biggest hope for for my viewers is this isn't unique to myself. You shouldn't have to wait for me to tell you what rules. I think you should be doing in your own life. That's super important. It would be really interesting to find a like a series within that of how you collab with people.
Yeah. Yeah. And how you, you know, get a list and like do like a joint list or like do Yeah, that's that's an awesome idea. I think right now I'm trying to figure out exactly the the direction of where to take this thing cuz it would be so imagine you like pulling up and you are like sharing, you know, five things with Charlie. You know who rules? Charlie Puth, dude, his videos where he like breaks down the like science of music.
That's insane. I like don't know that much about music, but I like care and I wish I knew more and I love watching his videos. It's also hearing somebody that that's knowledgeable talk about stuff like that in his perfect pitch. I mean, I don't understand that at all. But imagine like you show up and you're like, you know, we're doing five like five things that rule and he's like given, you know, like, oh, the the crescendo of a C flat. That's an awesome idea, dude.
That would be hype cuz it's like if you could just, you know, collab with some of these crazy people, find out what they love. Cuz that's the thing, too. They're all people. They are. That's uh Hardy the country star is a big fan and uh he he reached out and said you need to have like a celeb shot like where people like I've been trying to get people on in the closet actually like a some local celebrity so if you want to come do a shout out dude I'm in let's let's do a closet for sure a closet collab dude Hardy reached out yeah he he DM' me like I'm a big fan you should you should turn it into a book which is the long-term goal to have like a stuff that rules coffee table book but yeah it's that stuff like that's surreal too well dude and it could also be like this is a little bit deeper of it though. But it's like it could be like the modern take on gratitude.
Yeah. You know, like it could be it could be a coffee table book of just like things that are badass and rule or it could be even like a this introspective journey that you've gone on of, you know, making again like gratitude seems like so stodgy and maybe a little bit older versus like stuff that rules is just like taking time in your day to like be grateful. It's so much easier. Put your guard down a little bit. You don't like you don't have to think as as reflective or introspective when you hear gratitude like stuff that rules. You can be like I mean McDonald's fries rule but so does you know calling your mom.
So yeah. So does like a crisp tomato on top of a salad. Also I freaking love cherry tomatoes. I've just got into tomatoes recently. It's a big development for me. Capra salad.
So let's capra sal come on man. I love it. I could I could sit and chitchat and do this all day long. Uh we'll have to have you back on sometime and we'll just like riff about stuff that's going on around the, you know, Indiana that rules. Yeah, for sure, man. There's so much.
Uh we've come to the final part of the show where we ask the same questions to every guest. This first question is brought to you by our friends at JC Hart. They're a leader in creating enjoyable living experiences at apartment communities all across Indiana and beyond. Check them out at home isjart. com. My question for you, why do you call Indiana home?
I mean, I was born here. It's a big part of it. But honestly, I would live here regardless. The the two main things for me are who's your hospitality, just friendliness. Everybody here is so friendly and that's that's a huge thing for me. Um the second thing is I don't know if convenience is the right word, but what what Indiana has to offer is unlimited and it comes without the headaches of more traffic or you know cost of living and stuff like that.
So, just being able to do everything here that you can do elsewhere and just having a better time doing it. Yeah. I feel like it's easy to thrive in Indiana. Agreed. Yeah. You know, like you are set up to like really spend your time making an impact uh versus like just trying to survive.
Yeah. 100%. Everybody I've like my friends from IU, my Chicago friends, my LA friends, like anytime somebody comes to Indiana, they love it. Yeah, dude. Okay. Okay, so we were trying to do this whole series with tweets where we were like trying to find positive tweets about Indiana and then negative tweets where people were in for Final Four.
We literally advanced search on Twitter. We were going crazy. Couldn't find one singular bad thing. It was like it was nuts. I'm like I was cuz I was going to kind of like make a play like okay, you know, they're mad about potholes or whatever. Not one comment, just nice things.
I'm like yeah, it makes honestly right now that the whole Final Four thing was like, you know what, yeah, indie indie does rule. It does, dude. Amen. Okay. Uh, we are going to ask the same three questions we ask every guest who comes on. First thing, from your time in LA, from your time in Chicago, from your time all around, from your time DMing and chitchatting with Hardy, if you could shout it from the rooftops, what's one thing the world needs to know about Indiana?
We're more than just cornfields. Everybody that I know here is there's some of the most creative people, smartest people I know. And I think Indiana kind of is looped in with, you know, quote unquote forgotten states. like we we have so much to offer from a personality standpoint, from an artistic standpoint, from a musical standpoint that I I think we don't get enough credit for that. Amen. Dude, especially you get to spend time in Bloomington.
That is like such a an interesting microcosm of the world down there. I mean, arts and culture, like there's a lot of cool stuff going on there. Absolutely. Okay, this is your opportunity to shed light on a part of the state that more people need to be talking about. What is a hidden gem in Indiana? Yeah, I shouted out earlier, but uh Ferdinand the uh St.
Benedict's Brew Works, it's just such a unique and to my knowledge, it's the only brewery on a monastery in the country. So, it's it's you know, at the at St. Einrred, they also have the they have a bar called the Unstable. Oh, really? Yeah. Great name for it's like back in like this little barn looking thing and they call it the Unstable.
That's awesome. St. Benedict's Brew Works. Fantastic. The beer delicious. I only had one yesterday.
I had to drive back, but Blueberry ale. Pretty good. Or blueberry. I don't know what it was, but it was delicious. Blueberry. Come on.
This is where we get new guest recommendations and learn about other Hoosiers that are doing inspiring things. Who's a Hooser we need to keep on our radar? Someone who's doing big things. I'm going to take this time to shout out my sister, Megan Oaks. She's a Emmy-winning audio engineer. She does a terrific work.
She did probably 10 commercials for the Super Bowl this year. Does a lot of stuff with NFL and MLB. And she's she's the real deal. So, dude, that's sick. Like, being an Emmy winning audio engineer doing Super Bowl commercials, it's nuts. Like, she has both the Emmys.
So, just seeing those and being like, "What have I done? What have I got?" You know, dude, you've made a list of stuff that And you spread this message of gratitude and positivity out to the world. You've changed lives. People talking about like, you know, they were talking about sobriety and relapse and like the positivity that you put out into the world is amazing, dude. Like instantly if you all look at this content like go check it out @ stuff that rules go on there watch one video you will not just watch one cuz you'll be like oh yeah you are guaranteed every video to find at least one thing that is relatable to you in your life that will then make you look around and be like that does rule like you'll just be a little bit happier as you're mindlessly brain rotting and you're watching you know hours and hours of video just take five minutes go watch a few and you will be in a better mood.
Guaranteed. Appreciate that, man. Yeah. Thank you. I love it, man. You're you're doing great work.
It's a pleasure. The Who's Your State is lucky to have someone like you out there spreading positivity. If people want to connect with you on your personal account or on your main page, where can they do that? Uh you can reach stuff that rules. I'll do my best to get back to you if you DM me. But um if you want to reach out my personal page, Evan Oak, and I will get back to you for sure.
So, send me some ideas. Oh yeah. Amen. Love it. We want to see all the DMs. Yeah.
But the the list grows. You got to get to 1,000 things that rule. Yeah, the we'll be at uh what is it? Five times 100. So like two weeks will be I got I got to get in maybe get in will be the the the [music] thousand thousandth item. We'll see.
There we go. I love it y'all. Hey, appreciate you stopping by, man. We'll talk for this show is made possible by our friends up at Sweetwater. Whether you're looking to start a podcast or take your content to the next level, click the link in the description to see all my gear recommendations at [music] Sweetwater. If you want a behind-the-scenes look at everything we're doing across the state, make sure you follow me on Instagram and [music] Tik Tok, Nate Spangle.
Thank you so much for listening and being a part of what makes the Hooer State great. We'll see you next time here on Get
