How This Hoosier Family Built a $1B Car Empire from Scratch

On today’s show I sat down with Ryan Rohrman, CEO of Rohrman Automotive Group, one of the largest family-owned dealership groups in the United States.

Ryan shares his inspiring journey and how the business, started by his grandfather Bob Rohrman on a gravel lot in 1963, evolved into a thriving enterprise.

Our conversation explores the unique challenges and strategies involved in leading a third-generation family business, including the impact of digital marketing, culture building, and social media on modernizing the company.

Ryan also dives into the importance of customer relationships, employee retention, and community involvement while honoring the company's rich legacy.

If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast. 

You are going to learn about:

• How Rohrman Automotive Group Became a $1B Enterprise

• Strategies for Generational Family Business Leaders

• How Customer Relationships, Employee Retention and Community Involvement Drive Business

Thank you to our partners:
Duke Homes
Indy Grills

Check out these great clips from the show:
01:23 Guest Introduction: Ryan Rohrman, Rohrman Automotive Group
02:11 The Origins of Rohrman Automotive Group
07:17 Expansion and Success in the Automotive Industry
10:52 Generational Transition and Family Involvement
15:27 Ryan's Personal Journey and Career Path
24:00 Insights into Car Sales and Customer Experience
41:29 The Grandfather's Influence
42:00 Early Career and Growth
43:12 Late Night Conversations
44:35 Sales Strategies and Experiences
50:44 Taking Over the Family Business
57:05 Innovations and Unifying the Group
01:07:33 Social Media and Modern Marketing
01:16:21 Community Impact and Personal Insights