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This Entrepreneur Changed Senior Care Forever

Matt Euson, founder of The Restoracy, shares how he transformed senior care after saving his family’s business from $1.5M in debt. Hear his journey of resilience, entrepreneurship, and building award-winning elder care in Indiana.

Podcast Summary

On today’s show I sat down with Matt Euson, the owner of The Restoracy, an innovative senior care facility brand.

Euson shares his journey from taking on $1.5 million in debt and saving his father's failing business to founding The Restoracy and winning the IBJ Excellence in Healthcare Award.

Our discussion covers his insights into creating ethical, high-quality elder care, the importance of dedication and risk-taking in entrepreneurship, and the future plans for expanding The Restoracy's unique care model across Indiana.

We also touch on Euson's involvement in southeastern Indiana through restaurant ventures and local community projects.

You are going to learn about:

  • The Restoracy’s Model in Providing High-Quality Care for Senior Citizens

  • How Matt Took On $1.5 Million in Debt at 25

  • The Importance of Resilience in Entrepreneurship

Thank you to our partners:
Fire & Ice Cafe
Greek’s Pizzeria

Check out these great clips from the show:
01:15 Guest Introduction: Matt Euson
01:41 Matt's Early Life and Family Background
02:02 Wrestling and Family Dynamics
03:44 Matt's Journey into Business
05:20 Taking Over the Family Business
10:47 Facing Financial and Legal Challenges
22:06 Turning the Business Around
29:05 Reflecting on Success and Future Plans
37:29 Exploring Real Estate Ventures
37:45 Choosing Senior Living Over Multifamily
38:31 Challenges in the Senior Living Industry
39:32 Meeting the Right Partner
41:22 Innovative Senior Living Concepts
44:45 Building the First Facility
47:40 Overcoming COVID-19 Challenges
52:50 Expanding the Business
01:04:38 Community and Personal Ventures
01:08:56 Reflections and Future Plans

Guest(s)

Matt Euson

Date Published

September 1, 2025

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

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A person in casual attire poses with a person in a vibrant red mascot costume wearing a baseball jersey that reads "Indians," both against a blue backdrop with text promoting "Get Indiana" with Nate Spangle.
A person in casual attire poses with a person in a vibrant red mascot costume wearing a baseball jersey that reads "Indians," both against a blue backdrop with text promoting "Get Indiana" with Nate Spangle.