On today’s show I sat down with Jim Keller, managing partner of Keller and Keller, a distinguished personal injury law firm with deep roots in Indiana.

Jim dives into the origins of the firm, starting with his grandfather George Keller in 1936, and reflects on the remarkable evolution and growth of the practice.

The conversation touches on pivotal cases such as Wycko vs. Gnodtke, which redefined wrongful death damages across America, and explores the firm’s expansion from Indiana to Michigan and New Mexico.

Jim shares insights about the firm’s impactful advertising campaigns, the importance of community commitment, and its philanthropic efforts through projects like Samantha's House.

You are going to learn about:

• How Keller & Keller Became Indiana’s Go-To Personal Injury Law Firm

• The Significance of the Wycko vs. Gnodtke Case

• Generational Values Instilled in Keller & Keller

Thank you to our partners:
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Check out these great clips from the show:
00:49 Guest Introduction: Jim Keller, Keller & Keller
01:23 The Keller Legacy: From 1936 to Today
05:00 A Landmark Case: Wycko v. Gnodtke
08:59 Growing Up with Legal Legends
11:50 Expanding the Family Business
15:46 The Impact of TV Advertising
29:34 Moving to Indianapolis
36:32 Crafting Effective Ad Campaigns
37:04 Understanding Contingent Retainer Agreements
39:58 Maximizing Client Recovery
42:12 Challenges in Personal Injury Cases
50:25 The Importance of Researching Lawyers
56:51 Giving Back to the Community