From News Anchor to 2M Followers: How Kayla Sullivan Reinvented Her Career

On today’s show I sat down with one of Indiana’s most successful content creators, Kayla Sullivan, a former television journalist who now has over 2 million followers combined on Instagram and TikTok.

Starting with a viral video of a mock news report, Kayla used her news background and relatable parenting content to build a large and dedicated following.

Our conversation covers her career evolution, the challenges of balancing journalism and motherhood, and her success in monetizing her social media presence.

Kayla also shares valuable advice for aspiring content creators and the power of staying true to one's passions while adapting to new opportunities.

You are going to learn about:

• Kayla’s Transition from TV Anchor to Content Creator

• Creating Relatable Content to Build Your Brand

• Monetizing Your Social Media Presence

Thank you to our partners:
Hard Truth BBQ Fest
Hope Plumbing

Check out these great clips from the show:
01:30 Guest Introduction: Kayla Sullivan, Content Creator
01:55 Kayla's Journey from Journalism to Content Creation
09:56 Going Viral and Building a Brand
17:39 Balancing Content Creation and Personal Life
20:48 Working with Brands and Transitioning to Full-Time Content Creation
29:30 Personal Life and Support System
33:04 From Rose to Married: A Love Story
33:29 Taking the Leap: Financial Safety Nets for Content Creators
34:09 The Reality of Content Creation
35:11 Insurance for Content Creators
35:39 Defining Moments and Global Reach
36:36 Collaborations with Celebrities
37:13 The Impact of Content on Fans
40:14 Balancing Passion and Career
43:55 Advice for Aspiring Content Creators
47:21 Celebrating Indiana