Gone are the days of simply buying large quantities of “swag” and peddling it to your customers and prospects. If you want to drive real business results, you need to have a tactile marketing strategy. Tactile marketing goes beyond just putting your logo on a water bottle; it involves creating a marketing strategy where employees and customers feel, touch, or physically interact with your brand. Courtney Bills, CEO of a leading Indianapolis-based tactile marketing company, and Katie Snider, VP and Executive Creative Director at Salesforce, discuss the importance of this approach. They share insights on how tactile marketing delights audiences, drives leads, and delivers ROI, as demonstrated by Salesforce’s success at their Dreamforce conference.
In our conversation with Katie and Courtney, we explore the crucial role of branding in business and actionable strategies to build a strong employer brand. We dive into the origins of tactile marketing at Salesforce, top brand collaborations, and lessons from failures in big tech. Additionally, we discuss the importance of design in tactile marketing and the shift from traditional swag to more engaging tactile experiences. This episode provides valuable insights into the importance of recruitment marketing at every stage of your company’s growth and practical tips for elevating your career early on.
