From Small Town To Big Business- Iron Timbers’ Incredible Rise
Gary, Caleb, and Dustin
Business
Business to Know
Podcast Summary
In this episode, I am joined by Gary, Caleb, and Dustin, the brains behind Iron Timbers, a custom woodwork and metalwork shop based in Osgood, Indiana that has accumulated over 1,000,000 followers on social media.
We delve into the company's origins rooted in family craftsmanship and its impressive growth through grassroots marketing, social media, and strategic partnerships like their collaboration with HGTV's 'Good Bones.'
The team shares personal anecdotes, their journey from hobbyists to full-time entrepreneurs, and the importance of authenticity and community support.
They also hint at future plans, including expanding their content creation and educational ventures to help other craftsmen succeed.
You are going to learn:
- The value of persistence and consistency in entrepreneurial growth
- The importance of building authentic relationships and community support
- Strategies for leveraging social media and strategic partnerships to expand your business
Thank you to our partners:
Warm Glow Candle Company
Keller & Keller
Get Indiana. (Subtle Plug)
Check out these great clips from the show:
06:24 Meet the Iron Timbers Team
07:30 The Origin Story of Iron Timbers
16:42 Transition from Hobby to Business
17:58 First Big Projects and Going Full-Time
20:19 Challenges and Support in Entrepreneurship
24:10 Breakthrough with Good Bones
34:36 Family Celebration and Exciting News
35:02 Immediate Business Impact from TV Appearance
36:57 Challenges and Successes in Nationwide Shipping
39:15 Social Media Growth and Strategy
42:33 Partnership with Duluth Trading Company
57:14 Team Expansion and Hiring Philosophy
59:45 Future Plans and New Ventures
01:05:11 Advice for Young Entrepreneurs
01:06:24 Favorite Projects and Hidden Talents
01:09:15 Indiana's Hidden Gems and Local Recommendations
01:15:45 Conclusion and Final Thoughts
Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.
Guest(s)
Gary, Caleb, and Dustin
Date Published
March 26, 2025