Omar Atia has been entrepreneurial since grade school when he launched a competitor to his school’s candy bar-selling fundraiser. Since then, it has been off to the races for Omar’s entrepreneurial career. Omar Atia is Co-Founder and CEO of ZeroCarb LYFE, an Evansville-based company that has developed the world's first zero-carb, high-protein pizza crust. After spending a decade working with large consumer brands like Kraft & Dean Foods, Omar launched ThoughtFire, a consulting company focused on enabling teams with their agile Results Operating System. Then in 2020, he began working on ZeroCarb and their flagship pizza crust product.

In our conversation with Omar, you will learn valuable insights about the entrepreneurial journey, including the importance of working hard in your 20s, the equation for success, and the necessity of being able to pivot in a business. Omar emphasizes having faith and believing in the process, sharing that “revenue is the consequence of always learning, gathering data, pivoting, and doubling down.” Tune in to hear about his lessons learned from his father’s story, the core pillars of the entrepreneurial mindset, and the importance of the entrepreneur ecosystem. Omar also offers advice for those looking to get plugged into the community and the personal challenges that come with entrepreneurship.