On today’s show I sat down with Graham Wilkerson, founder of Genesis Sports Performance, a premier training facility in Indiana.
We discuss Graham's journey from starting his career in medical sales to launching Genesis and developing it into a powerhouse for athletes. From training NFL players to high school athletes, Graham shares his passion for sports performance and the entrepreneurship that drives him.
We also explore the challenges and successes of building and expanding Genesis, including navigating the COVID-19 pandemic, systemizing operations, and ultimately moving towards a licensing and franchising model.
Listeners will get an inside look at the growth of Genesis, its community impact, and Graham’s future plans for expanding nationally.
You are going to learn about:
The Launch of Genesis Sports Performance
The High-Level Athletes Who Train at Genesis
Graham’s Plans to Expand Genesis on a National Level
Thank you to our partners:
Hope Plumbing
Roots Realty
Check out these great clips from the show:
01:07 Guest Introduction: Graham Wilkerson, Genesis
01:52 Genesis Origins: From Med Sales to Gym Owner
03:13 Early Challenges and Growth
06:42 Building the Community and Expanding Services
10:35 Impact Stories and Successes
18:29 Entrepreneurial Journey and Systemizing the Business
24:15 Licensing and Future Plans
27:40 Maximizing Gym Marketing Strategies
27:57 The Power of Community Engagement
30:19 Training Youth Athletes: Building Foundations
31:13 Advanced Training Techniques for Athletes
34:52 The Evolution of Coaching and Business
36:15 Future Plans for Genesis Sports Performance
41:26 Personal Growth and New Ventures
