How to Build a Marketplace and Digitize the Farmers Market with Dan Brunner

In this episode of Get IN., we sit down with Dan Brunner, co-founder and CEO of Market Wagon, an innovative Indianapolis-based online farmers market. With a background in supply chain, logistics, and fulfillment, Dan shares his journey from being an early employee at Kiva Systems, acquired by Amazon for $775 million, to leading Market Wagon, which was recently ranked 680 on the Inc 5000 list of fastest-growing private companies. Dan discusses Market Wagon's unique, locally-focused logistics model that delivers fresh local food directly to consumers, leveraging supply chain management to maintain efficiency and quality.

Dan provides insights into the complexities of e-commerce logistics, the importance of forming early relationships with potential investors, and maintaining an agile, lean business model. He also explores Market Wagon's expansion strategy, the evolving landscape of digital marketing, and his vision for the company's future. Listeners will learn about the role of software algorithms in e-commerce, the challenges and innovations driving supply chain management, and the impact of Market Wagon on small businesses. Dan’s story is one of innovation, resilience, and the drive to succeed in the dynamic world of online groceries and local food delivery.