Today I sat down with guests Joerg Burfien, President and CEO of Hoosier Racing Tire, and Paul Menting, Vice President of Sales, to uncover the incredible journey of this iconic Indiana-based company.
The duo shares the storied history of Hoosier Racing Tire, from its founding by Bob and Joyce Newton in 1958 to its remarkable growth into a global leader in performance racing tires.
We delve into Hoosier Tire’s acquisitions and innovations, including its unique approach to product development, such as the new 'Track Attack' street-legal tire.
The conversation also sheds light on the company's international collaborations, particularly its involvement in the FIA World Rallycross Championship. They share insights into the challenges and triumphs of maintaining a family-owned brand's heritage while expanding under Continental's ownership.
Lastly, listeners will hear about Hoosier Tire’s commitment to preserving short track racing across Indiana and supporting interns passionate about motorsports.
You are going to learn about:
How Hoosier Racing Tire Became a Global Leader in Performance Racing Tires
New Products Developed by Hoosier Racing Tire
What Hoosier Racing Tire is Doing to Preserve Short Track Racing in Indiana
Thank you to our partners:
Indiana Brewers Guild
Hope Plumbing
