
Fabian Rodriguez & Jared Byczko
Nov 17, 2025
How Two Friends Built the Influential Drink Culture Podcast
Fabian Rodriguez and Jared Byczko reveal how Drink Culture Podcast evolved from Indy craft beer talks to a platform for local business stories.
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Podcast Summary
On today’s show I sat down with Fabian Rodriguez, founder of Culture Collaborative Media, and Jared Byczko, CEO of Myriad Fitness & Yoga, who also co-founded the influential Drink Culture Podcast.
We explore how the podcast grew from humble beginnings in the Indianapolis craft beer scene to becoming a key storyteller for the city's entrepreneurial and business community.
They share milestones including their partnership with HI-FI for live podcasts, the importance of connecting with local businesses, and even being honored with a dedicated Drink Culture Day by Indianapolis Mayor Joe Hogsett.
We also discuss the challenges they faced during the pandemic and ideas for potential future projects, including a listener-involved format for uncovering untold local stories.
If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast.
You are going to learn about:
The Launch and Evolution of the Drink Culture Podcast
Podcast Milestones and Local Connections
The Importance of Effective Storytelling
Thank you to our partners:
Duke Homes
Check out these great clips from the show:
01:14 Guest Introduction: Fabian Rodriguez and Jared Byczko
01:54 The Origins of Drink Culture
02:45 Challenges and Growth in Podcasting
04:59 Shifting Focus to Business Stories
06:54 Building a Community and Brand
11:30 Live Events and Community Impact
33:28 The Decision to End Drink Culture
40:53 Reflecting on the Decision to End the Podcast
42:36 The Financial Side of Podcasting
43:33 Challenges of Local Podcasting
49:25 Potential Revival and New Ideas
01:03:00 The Importance of Connections in Indiana
01:14:29 Final Thoughts and Future Plans
Guest(s)
Fabian Rodriguez & Jared Byczko
Date Published
November 17, 2025







