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How Two Friends Built the Influential Drink Culture Podcast

Fabian Rodriguez and Jared Byczko reveal how Drink Culture Podcast evolved from Indy craft beer talks to a platform for local business stories.

Podcast Summary

On today’s show I sat down with Fabian Rodriguez, founder of Culture Collaborative Media, and Jared Byczko, CEO of Myriad Fitness & Yoga, who also co-founded the influential Drink Culture Podcast.

We explore how the podcast grew from humble beginnings in the Indianapolis craft beer scene to becoming a key storyteller for the city's entrepreneurial and business community.

They share milestones including their partnership with HI-FI for live podcasts, the importance of connecting with local businesses, and even being honored with a dedicated Drink Culture Day by Indianapolis Mayor Joe Hogsett.

We also discuss the challenges they faced during the pandemic and ideas for potential future projects, including a listener-involved format for uncovering untold local stories.

If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast

You are going to learn about:

  • The Launch and Evolution of the Drink Culture Podcast 

  • Podcast Milestones and Local Connections

  • The Importance of Effective Storytelling

Thank you to our partners:
Duke Homes

Check out these great clips from the show:
01:14 Guest Introduction: Fabian Rodriguez and Jared Byczko
01:54 The Origins of Drink Culture
02:45 Challenges and Growth in Podcasting
04:59 Shifting Focus to Business Stories
06:54 Building a Community and Brand
11:30 Live Events and Community Impact
33:28 The Decision to End Drink Culture
40:53 Reflecting on the Decision to End the Podcast
42:36 The Financial Side of Podcasting
43:33 Challenges of Local Podcasting
49:25 Potential Revival and New Ideas
01:03:00 The Importance of Connections in Indiana
01:14:29 Final Thoughts and Future Plans

Guest(s)

Fabian Rodriguez & Jared Byczko

Date Published

November 17, 2025

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

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Podcast

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Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.

Podcast

Share Your Indiana Podcast Guest

Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.

Podcast

Share Your Indiana Podcast Guest

Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.

A person in casual attire poses with a person in a vibrant red mascot costume wearing a baseball jersey that reads "Indians," both against a blue backdrop with text promoting "Get Indiana" with Nate Spangle.
A person in casual attire poses with a person in a vibrant red mascot costume wearing a baseball jersey that reads "Indians," both against a blue backdrop with text promoting "Get Indiana" with Nate Spangle.