
How Two Friends Built the Influential Drink Culture Podcast
Fabian Rodriguez and Jared Byczko reveal how Drink Culture Podcast evolved from Indy craft beer talks to a platform for local business stories.
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Podcast Summary
On today’s show I sat down with Fabian Rodriguez, founder of Culture Collaborative Media, and Jared Byczko, CEO of Myriad Fitness & Yoga, who also co-founded the influential Drink Culture Podcast.
We explore how the podcast grew from humble beginnings in the Indianapolis craft beer scene to becoming a key storyteller for the city's entrepreneurial and business community.
They share milestones including their partnership with HI-FI for live podcasts, the importance of connecting with local businesses, and even being honored with a dedicated Drink Culture Day by Indianapolis Mayor Joe Hogsett.
We also discuss the challenges they faced during the pandemic and ideas for potential future projects, including a listener-involved format for uncovering untold local stories.
If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast.
You are going to learn about:
The Launch and Evolution of the Drink Culture Podcast
Podcast Milestones and Local Connections
The Importance of Effective Storytelling
Thank you to our partners:
Duke Homes
Check out these great clips from the show:
01:14 Guest Introduction: Fabian Rodriguez and Jared Byczko
01:54 The Origins of Drink Culture
02:45 Challenges and Growth in Podcasting
04:59 Shifting Focus to Business Stories
06:54 Building a Community and Brand
11:30 Live Events and Community Impact
33:28 The Decision to End Drink Culture
40:53 Reflecting on the Decision to End the Podcast
42:36 The Financial Side of Podcasting
43:33 Challenges of Local Podcasting
49:25 Potential Revival and New Ideas
01:03:00 The Importance of Connections in Indiana
01:14:29 Final Thoughts and Future Plans
Guest(s)
Fabian Rodriguez & Jared Byczko
Date Published
November 17, 2025








