Check out the incredible story of an entrepreneur who leveraged memes and hashtags to land licensing deals with some of the biggest athletic programs in the country, including Alabama, Michigan, and the Indianapolis Colts. Homefield Apparel has achieved the seemingly impossible, amassing over 50,000 engaged followers on Twitter and 40,000 followers on Instagram for their D2C collegiate apparel brand based in Speedway. Get ready to take notes as we break down the blueprint that transformed a small startup into a multimillion-dollar empire through the power of social media and community building.

Connor Hitchcock is the Founder and CEO of Homefield, a direct-to-consumer brand that sells premium licensed college apparel for schools of all sizes. What started as a side project in Connor’s college apartment has blossomed into one of the most dominant D2C brands in the collegiate athletic space. Connor excels at building a strong brand, creating authentic social content, and implementing people-first management. This episode covers key topics such as starting a business in the basement, the importance of brand in valuations, and creating engaging content. Learn how Homefield's investment in branding has paid off by lowering customer acquisition costs and increasing the lifetime value of their customers.