Today’s show was a three-step drop and then some, as I sat down with Chris Dittoe, president and co-founder of Dittoe Public Relations, a renowned PR agency headquartered in Indianapolis.

Chris shares his captivating journey from playing quarterback at Indiana University and in NFL Europe, to founding one of Indiana's most successful PR firms.

Our conversation touches on Chris' unique experiences in professional football, the challenges of starting a business, and the importance of storytelling in PR.

Chris also gives insights into achieving media success and shares his love for local Indiana gems.

You are going to learn about:

• Chris’ Journey from the Gridiron to Public Relations

• Why Storytelling is Important in PR

• How Dittoe PR Became one of Indiana’s Biggest and Best Firms

Thank you to our partners:
Hard Truth
Hope Plumbing

Check out these great clips from the show:
01:20 Guest Introduction: Chris Dittoe
02:30 Chris Dittoe's High School and College Football Journey
08:31 Transition to Professional Football
24:09 NFL Europe and Arena Football
31:14 Starting a New Chapter: From Graduation to Career Beginnings
32:09 Launching a Business: The Birth of OPR
32:30 First Client Success: Voice Pilot
33:17 Understanding Public Relations: Earned Media vs. Advertising
37:15 The Evolution of PR: From Books to Digital
42:17 The Importance of Media Relationships
46:44 The Value of Local Media Coverage
50:24 Social Media Strategy: The New Frontier
51:40 Advice for Aspiring PR Professionals
54:44 Fun Segment: Personal Reflections and Advice
01:04:22 Conclusion: Amplifying Hoosier Stories