This Farmers’ Market Pulls 8,000 People Every Weekend—Here’s Why

On today’s show I sat down with Susan Bock and Randi Roger, two leaders of the Carmel Farmers’ Market.

Susan, the market’s manager, and Randi, the newsletter editor, reveal the rich 27-year history of the market, detailing its evolution from a small community gathering to a bustling hub of over 60 vendors.

We discuss the market's role as an incubator for small businesses across Indiana, highlighting success stories like Circle Kombucha and Smoking Goose. Our conversation also explores the market's stringent vendor selection process, ensuring high-quality, locally produced goods.

With attendance reaching up to 8,000 people on peak weekends, the Carmel Farmers’ Market not only supports small businesses but also serves as a vital social and economic engine for the city.

You are going to learn about:

• The History and Evolution of the Carmel Farmers’ Market

• How the Carmel Farmers’ Market Selects Its Vendors

• Local Business Success Stories Stemming from the Carmel Farmers’ Market

Thank you to our partners:
Pence Media Group
Alliance Sports Marketing

Check out these great clips from the show:
01:27 Guest Introduction: Susan Bock and Randi Roger, Carmel Farmers’ Market
02:01 History and Evolution of the Carmel Farmers' Market
02:24 Personal Experiences at the Farmers' Market
03:29 The Market's Unique Setup and Vendor Selection
08:22 Challenges and Adaptations During COVID-19
10:27 Volunteer Efforts and Community Involvement
14:02 Vendor Stories and Market Dynamics
17:29 Success Stories and Vendor Requirements
27:59 Commitment and Reach of the Market Vendors
33:45 New Vendors for 2025
39:28 Visitor Experience Evolution
41:57 Vendor Selection Process
44:21 Economic Impact and Community Involvement
48:12 Lightning Round Questions
50:10 Memorable Moments and Volunteer Stories