
Cari Hahn
Sep 3, 2025
She Beat Cancer and Built a Six-Figure Fragrance Business
Cari Hahn, founder of Ember and Belle by Clutch and Kindle, shares her journey from battling breast cancer to building a thriving fragrance and apparel brand in Indiana. Hear her inspiring story of resilience, clean living, and giving back.
Podcast Summary
On today’s show I sat down with Cari Hahn, founder of Ember and Belle by Clutch and Kindle.
Cari shares her remarkable journey overcoming breast cancer and turning a thousand-dollar startup into a flourishing fragrance and apparel business in Indiana.
We discuss the mental and emotional challenges during her treatment, the inception of her business ideas, and the importance of clean, non-toxic products.
Alongside her husband, a retired firefighter battling PTSD, Cari aims to give back by supporting first responder mental health initiatives.
You are going to learn about:
How Cari Took Ember and Belle to the Next Level
Cari’s Fight Against Breast Cancer
The Importance of Resilience in Entrepreneurship
Thank you to our partners:
ClusterTruck (Use code INDY)
Keller & Keller
Check out these great clips from the show:
01:18 Guest Introduction: Cari Hahn, Entrepreneur and Survivor
02:24 Carrie's Breast Cancer Journey
04:16 The Emotional Toll of Cancer
14:20 Starting Ember and Bell
16:11 Matt's Struggles and Sobriety
26:44 The Challenges of Small Business
30:26 COVID-19 and Business Growth
33:11 Community Support and Future Plans
37:34 Starting at the Farmer's Market
38:19 The Birth of Fire Hose Hats
39:53 Trademarking and Business Growth
43:22 Collaborations and Expanding Reach
50:37 The Importance of Clean Fragrance
01:03:08 Reflecting on Indiana and Future Goals
Guest(s)
Cari Hahn
Date Published
September 3, 2025