Cari Hahn

Sep 3, 2025

She Beat Cancer and Built a Six-Figure Fragrance Business

Cari Hahn, founder of Ember and Belle by Clutch and Kindle, shares her journey from battling breast cancer to building a thriving fragrance and apparel brand in Indiana. Hear her inspiring story of resilience, clean living, and giving back.

Podcast Summary

On today’s show I sat down with Cari Hahn, founder of Ember and Belle by Clutch and Kindle.

Cari shares her remarkable journey overcoming breast cancer and turning a thousand-dollar startup into a flourishing fragrance and apparel business in Indiana.

We discuss the mental and emotional challenges during her treatment, the inception of her business ideas, and the importance of clean, non-toxic products.

Alongside her husband, a retired firefighter battling PTSD, Cari aims to give back by supporting first responder mental health initiatives.

You are going to learn about:

  • How Cari Took Ember and Belle to the Next Level

  • Cari’s Fight Against Breast Cancer

  • The Importance of Resilience in Entrepreneurship

Thank you to our partners:
ClusterTruck (Use code INDY)
Keller & Keller

Check out these great clips from the show:
01:18 Guest Introduction: Cari Hahn, Entrepreneur and Survivor
02:24 Carrie's Breast Cancer Journey
04:16 The Emotional Toll of Cancer
14:20 Starting Ember and Bell
16:11 Matt's Struggles and Sobriety
26:44 The Challenges of Small Business
30:26 COVID-19 and Business Growth
33:11 Community Support and Future Plans
37:34 Starting at the Farmer's Market
38:19 The Birth of Fire Hose Hats
39:53 Trademarking and Business Growth
43:22 Collaborations and Expanding Reach
50:37 The Importance of Clean Fragrance
01:03:08 Reflecting on Indiana and Future Goals

Guest(s)

Cari Hahn

Date Published

September 3, 2025

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

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Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.