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What NFL Officiating Taught Me About Winning in Business

Bryan Neale shares his journey from Indiana to officiating Super Bowl LVI while building Blind Zebra, a sales coaching firm. Hear lessons on discipline, connection, and winning in both sports and business.

Podcast Summary

No flags were thrown on today’s show when I sat down with Bryan Neale, the founder of Blind Zebra, a sales coaching firm.

Bryan shares his journey from a small town in Indiana to officiating Cincinnati Bengals-Los Angeles Rams in Super Bowl LVI as an NFL referee, while also building a successful sales coaching business and integrating his passion for music into keynote speeches.

Our conversation delves into overcoming failures, setting clear goals, leveraging connections for business growth, and the importance of discipline and structure.

Bryan also discusses the significance of Indiana's community spirit and offers tips for aspiring podcasters and sales professionals.

You are going to learn about:

  • Bryan’s Journey to Becoming an NFL Official

  • How Bryan Built Blind Zebra

  • The Importance of Making Connections to Impact Business Growth

Thank you to our partners:
Indiana Farm Bureau Insurance
You could win one of 24 brand-new electric lawn mowers given away by Indiana Farm Bureau Insurance! Sweepstakes entries may be submitted through Sunday, August 31, 2025 >>> enter here. Must be at least 18 years old at the time of entry.
Hope Plumbing

Check out these great clips from the show:
01:20 Guest Introduction: Bryan Neale, Blind Zebra
02:24 Bryan's Journey from Small Town to Super Bowl
03:33 The Challenges and Rewards of Refereeing
10:26 Starting and Failing in Business
16:34 The Evolution of Sales Coaching
19:27 The Birth of Blind Zebra
25:35 Balancing Dreams and Business
29:16 Podcasting Since 2006
34:42 Starting Your Podcast Journey
35:07 Overcoming Self-Doubt in Podcasting
35:30 Scheduling and Consistency
36:00 Building Momentum and Listener Engagement
37:19 The Power of Podcasting Connections
41:44 Defining Your Podcast's Purpose
45:27 Sales Strategies for Business Growth
49:57 The Importance of Creative Outlets
50:31 Achieving Goals Through Small Steps
56:18 The Value of Accountability

Guest(s)

Bryan Neale

Date Published

August 29, 2025

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

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Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.

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A person in casual attire poses with a person in a vibrant red mascot costume wearing a baseball jersey that reads "Indians," both against a blue backdrop with text promoting "Get Indiana" with Nate Spangle.
A person in casual attire poses with a person in a vibrant red mascot costume wearing a baseball jersey that reads "Indians," both against a blue backdrop with text promoting "Get Indiana" with Nate Spangle.