It should come as no surprise that growing an early-stage startup is hard, but just because it’s hard doesn’t mean it’s not worth the work and the risk. Brodie Meyer, CEO of YourCo, a platform for two-way communication with non-desk employees, shares valuable insights in today’s episode. You will learn tips on identifying and executing business ideas, being resilient in the face of failure, and maintaining a personal life during the trials of entrepreneurship.

In our conversation with Brodie, we delve into building at the intersection of tech and blue-collar industries, locating product market fit, and managing personal relationships while growing an early-stage startup. Brodie shares lessons from athletics that apply to business, the trials of finding product market fit, and important questions to ask investors and advisors. He also discusses gauging startup risk versus employment risk, tips for going all-in on a business, and lessons learned from other entrepreneurs. This episode is packed with practical advice and inspiration for anyone navigating the challenging yet rewarding path of entrepreneurship.