Angie Hicks is the Co-Founder of Angie’s List, a pioneering company that connects homeowners with vetted professionals, offering verified reviews and fair pricing for home projects and services. Raised in Fort Wayne, Indiana, Angie pursued her undergraduate studies at DePauw University in Greencastle, Indiana, before earning her MBA from Harvard Business School. Her journey with Angie’s List—now rebranded as Angi—spans nearly 28 years, during which she has significantly influenced the Indiana tech community. In recognition of her contributions, she received TechPoint’s Trailblazer Award in 2017, honoring visionaries who have made lasting impacts on Indiana’s technology ecosystem.

In our conversation with Angie, we explore her career journey, from taking calculated risks to transitioning Angie’s List to the internet era. She shares insights from her marketing strategy post-Harvard and underscores the importance of maintaining office hours for customers to offer a personal touch in a digital world. Angie also discusses the process of taking Angie’s List public and the creation of the Orr Fellowship, an initiative aimed at fostering young talent in Indiana. This episode offers valuable lessons on how process fuels perseverance, finding the right people for small teams, and the enduring importance of personal connection in business.