Mitch Frazier's career is the epitome of “cross-sector” innovation. From serving in the Army to running marketing for a publicly traded tech company, and being the CEO of a family-owned regional John Deere dealership, he has truly done a bit of everything. In this episode of Get IN., we explore how Indiana plans to add $4 billion to its agbioscience economy and cover some of the most groundbreaking innovations happening across the state. Mitch Frazier, the President and CEO of AgriNovus, leads a non-profit dedicated to accelerating innovation and economic growth at the intersection of agriculture and technology in Indiana.

Before joining AgriNovus, Mitch was the CEO at Reynolds Farm Equipment, and he held leadership roles at TinderBox and ExactTarget, where he served as VP of Marketing, Investor Relations, and Global Communications. In our conversation, Mitch discusses Indiana’s ambitious journey to add $4 billion to the agbioscience economy by 2024, the transition from tech to a legacy business like farm equipment sales, and the latest advancements in AgTech. This episode is packed with insights into building a career full of cross-sector innovation, outlining the opportunities in AgTech, and understanding the impact of IoT on agriculture. Join us to learn about the extraordinary innovations happening in the heartland today.