Adam Swartz

Oct 6, 2025

How This Indiana Entrepreneur Turned Tragedy Into a Global Adventure

Dan Farner, CEO of Shake Up Cocktails, shares how an Indiana State Fair debut turned into a Midwest sensation, with insights on growth, rebranding, and resilience.

Podcast Summary

On today’s show I sat down with the founder of Umbrella Supply, Adam Swartz, who shared his tumultuous journey – one that includes overcoming brain tumors, an untimely death of his father, and founding a fashion brand with a purpose.

Adam’s journey has seen him go from a college project at Indiana University to creating a thriving lifestyle brand that supports brain tumor research.

We discuss Adam’s life-changing surgery, life in Colorado, a yoga retreat in Guatemala, and finding love in Israel.

By the end of the episode, you’ll be inspired by Adam’s resiliency to hopefully turn any of your own life’s adversities into opportunities.

You are going to learn about:

  • How Umbrella Supply Supports Brain Tumor Research

  • Turning Life’s Adversities into Opportunities

  • The Power of Family and Community

Thank you to our partners:
Fire & Ice Cafe
JC Hart

Check out these great clips from the show:
01:18 Guest Introduction: Adam Swartz, Umbrella Supply
02:12 Adam's College Journey and Early Entrepreneurship
06:10 Rebranding to Umbrella Supply
15:22 Health Crisis and Brain Tumor Diagnosis
20:44 Life After Surgery and Personal Loss
25:50 A New Beginning: Yoga and Meeting Future Wife
30:38 Meeting the Family in Tel Aviv
33:30 A Year in Israel
37:03 Returning to America
40:32 Umbrella Supply and Philanthropy
44:28 Health Challenges and Outlook
47:25 Reflections and Life Lessons
50:28 Indiana and Family

Guest(s)

Adam Swartz

Date Published

October 6, 2025

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

RELATED POST ON :

Podcast

Podcast

Share Your Indiana Podcast Guest

Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.

Podcast

Share Your Indiana Podcast Guest

Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.

Podcast

Share Your Indiana Podcast Guest

Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.