
Adam Swartz
Oct 6, 2025
How This Indiana Entrepreneur Turned Tragedy Into a Global Adventure
Dan Farner, CEO of Shake Up Cocktails, shares how an Indiana State Fair debut turned into a Midwest sensation, with insights on growth, rebranding, and resilience.
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Podcast Summary
On today’s show I sat down with the founder of Umbrella Supply, Adam Swartz, who shared his tumultuous journey – one that includes overcoming brain tumors, an untimely death of his father, and founding a fashion brand with a purpose.
Adam’s journey has seen him go from a college project at Indiana University to creating a thriving lifestyle brand that supports brain tumor research.
We discuss Adam’s life-changing surgery, life in Colorado, a yoga retreat in Guatemala, and finding love in Israel.
By the end of the episode, you’ll be inspired by Adam’s resiliency to hopefully turn any of your own life’s adversities into opportunities.
You are going to learn about:
How Umbrella Supply Supports Brain Tumor Research
Turning Life’s Adversities into Opportunities
The Power of Family and Community
Thank you to our partners:
Fire & Ice Cafe
JC Hart
Check out these great clips from the show:
01:18 Guest Introduction: Adam Swartz, Umbrella Supply
02:12 Adam's College Journey and Early Entrepreneurship
06:10 Rebranding to Umbrella Supply
15:22 Health Crisis and Brain Tumor Diagnosis
20:44 Life After Surgery and Personal Loss
25:50 A New Beginning: Yoga and Meeting Future Wife
30:38 Meeting the Family in Tel Aviv
33:30 A Year in Israel
37:03 Returning to America
40:32 Umbrella Supply and Philanthropy
44:28 Health Challenges and Outlook
47:25 Reflections and Life Lessons
50:28 Indiana and Family
Guest(s)
Adam Swartz
Date Published
October 6, 2025