Popcorn Power: Why You Should Visit Valparaiso’s Popcorn Festival
Valparaiso, IN—Get ready to taste, groove, and celebrate at the 46th Annual Valparaiso Popcorn Festival, set to “pop” downtown on Saturday, September 6, 2025 from 8:00 a.m. to 6:30 p.m.
A Festival with History
Every September, the streets of downtown Valparaiso come alive with one of the Midwest’s most beloved celebrations—the Valparaiso Popcorn Festival. On Saturday, September 6, 2025, from 8:00 a.m. to 6:30 p.m., visitors can enjoy a day filled with food, music, shopping, and, of course, plenty of popcorn.
The festival began in 1979 as a tribute to Valparaiso’s own Orville Redenbacher, the legendary popcorn king. What started as a local recognition has since grown into an event that attracts more than 50,000 visitors each year. Today, the festival is a cherished tradition that blends small-town charm with big-time fun.
The Popcorn Parade
One of the festival’s highlights is the Popcorn Parade, which kicks off at 10:00 a.m. Floats decked out in popcorn-themed designs roll through the streets, joined by marching bands, community groups, and plenty of local flair. For many, it’s a nostalgic favorite that makes the festival feel like a true hometown gathering.

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Vendors and Shopping
Visitors can also explore more than 300 vendors offering arts, crafts, and food. From handmade goods to tasty festival bites, there’s something for every type of traveler. Live music fills the air with two performance stages—one at Central Park Plaza and another along Michigan Avenue—creating the perfect backdrop to stroll, shop, and snack.
Family Fun and Entertainment
For families, the Ultimate Poppin’ Play Zone is a kid-friendly paradise filled with activities and games. Adults, meanwhile, can relax in the Beer Garden at Central Park Plaza, sipping cold drinks while listening to live performances. The atmosphere is festive, welcoming, and designed to appeal to all ages.
Run Before the Fun
The excitement actually starts before festival day with the Popcorn Panic races. Runners and walkers alike can join a 5-mile run or a 5K run/walk early in the morning. Participants not only get the thrill of the race but also the chance to ride in the parade and earn prizes. On Thursday, September 4, the festivities kick off with a free concert at Central Park Plaza, setting the stage for a weekend of celebration.
Why Visit the Popcorn Festival?
The Valparaiso Popcorn Festival isn’t just about food—it’s about community. It’s where history, tradition, and celebration come together, honoring Orville Redenbacher’s legacy while giving locals and visitors alike a reason to gather. Whether you’re there for the race, the music, the shopping, or simply a bucket of buttery popcorn, this festival is an Indiana experience you won’t want to miss.