On today’s show I sat down with Tom Denari, the president and CEO of the Indianapolis-based advertising agency Young & Laramore.

We delve into the emotional and psychological aspects of consumer behavior, and how these insights are utilized in advertising to create strong brands.

Tom shares his journey from his early days in the industry in the late '80s to his current leadership role, discussing how advertising has evolved with the rise of digital and social media.

Our conversation also covers specific case studies such as the rebranding of Goodwill retail stores and the luxury faucet brand Brizo, highlighting how consumer insights can lead to successful marketing strategies.

You are going to learn about:

• Emotional and Psychological Aspects of Consumer Behavior

• How Digital and Social Media have Influenced Advertising

• Young & Laramore’s Upcoming Event, the Unreasonable Conference

Thank you to our partners:
Fire & Ice Cafe
JC Hart

Check out these great clips from the show:
01:18 Guest Introduction: Tom Denari, Young & Laramore
02:04 Tom Denari's Early Career and Industry Changes
05:39 The Evolution of Advertising Strategies
19:51 The Unreasonable Conference: Understanding Consumer Behavior
26:16 The Psychology of Pricing and Value
32:27 Navigating Business Growth and Client Relationships
35:25 Goodwill's Transformation Journey
36:29 The Rise of Thrifting Culture
37:54 Rebranding Delta Select to Brizo
39:48 Consumer Research Insights
42:59 Unreasonable Event Details
45:00 The Shift in Advertising
48:57 Marketing Strategies for Small Businesses
51:18 Engaging with Big Brands as Creators
53:07 Tom's Career Highlights and Advice
58:44 Indiana's Hidden Gems and Final Thoughts