On today’s show I sat down with Tom Denari, the president and CEO of the Indianapolis-based advertising agency Young & Laramore.
We delve into the emotional and psychological aspects of consumer behavior, and how these insights are utilized in advertising to create strong brands.
Tom shares his journey from his early days in the industry in the late '80s to his current leadership role, discussing how advertising has evolved with the rise of digital and social media.
Our conversation also covers specific case studies such as the rebranding of Goodwill retail stores and the luxury faucet brand Brizo, highlighting how consumer insights can lead to successful marketing strategies.
You are going to learn about:
Emotional and Psychological Aspects of Consumer Behavior
How Digital and Social Media have Influenced Advertising
Young & Laramore’s Upcoming Event, the Unreasonable Conference
Thank you to our partners:
Fire & Ice Cafe
JC Hart
