I got to sit down with Bryce Morrison, co-founder of Mom Water, a unique non-carbonated, non-sweet canned vodka beverage based in Indiana.

Up until this year I had NO IDEA that they were based here in Indiana.

We get into the origins of Mom Water, the challenges of starting a beverage company during COVID-19, the role of family in the business, and their growth strategy.

You’re going to learn about: 

• The unique positioning of Mom Water in the RTD (ready-to-drink) market

• Impact of Indiana roots on the brand's identity

• Their future plans… including Dad Water

Check out these great clips: 

00:24 Meet the Founders: Nate and Bryce
00:36 The Origin Story of Mom Water
01:47 Challenges and Early Successes
02:43 From Concept to Marketplace
03:20 The First Sale and Rapid Growth
05:25 The Branding and Marketing Strategy
10:56 Navigating the Alcohol Industry
23:39 Family Involvement and Expansion
32:04 Family Dynamics and Retro Branding
32:38 Birth of Dad Water
32:54 Market Reception and Consumer Preferences
34:39 State Sales and Distribution Challenges
36:37 Competitive Landscape and Industry Trends
42:45 Naming the Products
44:31 Company Culture and Hiring Philosophy
47:01 Personal Reflections and Family Involvement
50:45 Indiana Pride and Business Success
53:14 Advice and Final Thoughts

Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.