In this episode, I brought on Justin Holmes, founder of Holmes Cooking, a digital chef with over 3.6 million followers. 

We explored Justin's journey from his roots in Indiana, through his transition from factory worker to full-time content creator, and  what fuels his passion for cooking and content creation.

You are going to learn: 

• Advice to young creators just getting started

• How to turn passion into profit when it comes to content

• Delicious recipes for all stages of life
  

Huge thank you to our partners: 

Hope Plumbing
Greek’s Pizzeria

Check out these great clips from the show:

00:58 Meet Justin Holmes: The Online Cooking Sensation
02:12 Justin's Journey into Cooking
03:17 From Hobby to Content Creation
04:27 The Rise of Holmes Cooking on TikTok
05:33 Diversifying Content and Platforms
07:41 Building an Authentic Brand
08:40 Expanding to Long-Form Content
16:08 The Turning Point: Going Full-Time
24:37 Life as a Content Creator in a Small Town
29:07 The Raid on Don Miller's Home
29:44 The Legal Issues and Artifacts
31:34 Monetizing Social Media Platforms
32:19 Challenges and Strategies for Content Creators
34:06 The Importance of Familiarity in Videos
41:14 Inspiration from Other Creators
49:43 Favorite Recipes and Cooking Tips
56:01 The Secret Recipe
56:56 Future Plans for Holmes Cooking
57:20 Merchandise and Collaborations
59:24 The Importance of Community
01:04:11 Personal Stories and Reflections
01:05:27 Lightning Round: Fun Food Questions
01:15:49 Hidden Gems and Hoosier Pride

Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.