Amy Peddycord

Feb 24, 2025

The 20 Year Journey of Invoke Studio with Amy Peddycord

From international relations to Indiana’s go-to yoga studio, Amy Peddycord shares the journey of building Invoke. Learn how her entrepreneurial leap turned into a thriving wellness hub that adapted through COVID, launched on-demand yoga, and remained rooted in community.

Podcast Summary

I  interviewed Amy Peddycord, the founder of Invoke Studio in Indianapolis. We talked through Amy's journey from growing up in Indiana to establishing one of the city's most renowned yoga and Pilates studios. 

The conversation touches on her professional background, the challenges of running a business through the pandemic, and the importance of community and mindfulness. 

Amy also shares her future plans for Invoke, including potential expansions and new wellness initiatives.

You are going to learn about:
- Amy Peddycord's journey from international relations and marketing to opening Invoke Studio
- The impact of the pandemic on small businesses and how Invoke adapted with on-demand and live-stream classes
- The benefits of yoga and mindfulness practices and how to integrate them into daily life

Check out these great clips: 
01:23 Meet Amy Peddycord: Yoga Entrepreneur
02:21 Amy's Journey: From Indiana to New York
04:50 The Birth of Invoke Studio
10:17 Challenges and Growth
16:28 The Impact of the Pandemic
22:36 The Future of Invoke Studio
27:39 Supporting the Community: Coburn Place and More
29:08 Yoga Partnerships and Unique Locations
29:57 Mother's Day Gift Ideas: Warm Glow Candle Company
30:46 The Benefits of Heated Vinyasa Yoga
32:45 Mindfulness and Meditation Practices
38:28 Future Plans and Personal Projects
39:56 Lightning Round: Fun and Insightful Questions
47:03 Entrepreneurship and Community in Indiana
52:43 Final Thoughts and Farewell

Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.

Guest(s)

Amy Peddycord

Date Published

February 24, 2025

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

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