In this episode of Get IN., we delve into the story of Sweetwater Sound with its President and CEO, Mike Clem. Recorded at Sweetwater's headquarters in Fort Wayne, Indiana, the conversation covers Clem's early introduction to entrepreneurship and his journey through the evolving landscape of retail e-commerce. Mike shares insights into Sweetwater's unique business model, which emphasizes personalized customer relationships and expertise in the musical gear sector. The discussion also explores Sweetwater's strategies for overcoming challenges during economic recessions and the pandemic, highlighting how strategic flexibility and a focus on customer value have driven sustainable growth.

Additionally, the episode sheds light on Sweetwater's investment in community and education, positioning the company as more than just a retailer but a vibrant hub for music makers and creators. Mike discusses the company's commitment to embracing technology, the importance of building a strong company culture, and Sweetwater's role in fostering a supportive environment for musicians. Listeners will gain insights into the convergence of technology, music, and entrepreneurship, the evolution of the music industry, and the future directions of the music and sound industry, including spatial audio and creator economies.