How to Bootstrap a Startup with Doug Booth

You never know when you will get bit by the entrepreneurship bug. For Doug Booth, it came early in his career while he was working at ExactTarget. The opportunity presented itself, and Doug, along with his business partner Aaron, couldn’t say no. Doug Booth is the CEO of Multiply Technology, an Indianapolis-based company that helps global enterprises and rapidly growing organizations implement complex IT Asset Management strategies and solutions. Doug began his career at ExactTarget through the Orr Fellowship program. During his time at ExactTarget, Doug identified a need and started building Multiply. ExactTarget transitioned from Doug’s employer to Doug’s largest customer, and he has been building Multiply ever since.

In our conversation with Doug, we delve into the significance of the Orr Fellowship and the benefits it offers. Doug shares valuable advice for securing your first customers and emphasizes the importance of being persistent and scrappy. He also highlights the need to be a sponge and learn anything and everything you can, along with the critical importance of delivering on your promises. Additionally, Doug discusses leading a business with revenue, acquiring first customers, building connections, and qualities of good leaders. Tune in to learn from Doug’s experiences and gain insights into building a successful company from the ground up.