On today’s show I sat down with my colleague Cheyne Reiter to share a behind-the-scenes deep dive into Get Indiana’s rapid growth, from its origins as a Powderkeg business podcast launched in March 2023 to a broader statewide media brand with a website, newsletters and socials launched in 2025.
We outline the company’s ecosystem, with almost 300,000 combined social followers across 10 social accounts, a statewide newsletter and multiple localized newsletters reaching over 25,000 Hoosiers, daily blog posts from a team of writers, and an advertiser-supported model.
We announce the Get Indiana Podcast Network, adding Allison Martin’s “IN the Parks” and two new shows coming later this summer, while discussing expansion to more Indiana cities and eventually the Midwest.
The episode also features Hoosier author Craig Fehrman (from Dillsboro) on his new book, “This Vast Enterprise: A New History of Lewis & Clark,” a multi-perspective, heavily sourced history of Lewis and Clark (1804–1806), including Native viewpoints and figures like York, plus details on the April 21 release and Wild Geese Bookshop event hosted at the Johnson County Museum in Franklin.
If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference or discuss trending topics in Indiana, visit getindiana.com/podcast.
You are going to learn about:
How Get Indiana was Founded
The Expansion of Get Indiana from Podcast to Socials, Newsletters and a Website
The Get Indiana Podcast Network
Craig Fehrman’s New Book “This Vast Enterprise: A New History of Lewis & Clark”
Check out these great clips from the show:
01:06 Origin Story of Get Indiana
02:40 Audience Growth and Platforms
03:41 Newsletters and Podcast Network
05:29 Team and Revenue Model
07:47 Local News Mission and Expansion
14:06 Future Vision and Indy 500 Plans
16:23 Partner Call and Listener Support
17:53 Meet Author Craig Fehrman
19:14 From Presidents to Lewis and Clark
20:33 York and Untold Perspectives
23:08 Game of Thrones Style History
24:30 Jefferson and Clark Family Ties
26:31 Modern Archives and Writing Process
30:23 Research with Native Descendants
31:13 Down the Ohio River
31:34 Sandbars and River Life
32:14 Journals and Giant Trees
33:31 Jefferson’s Real Mission
34:27 Lakota Power Politics
36:16 Native Records and Winter Counts
37:22 From Yale to Publishing
40:25 Audiobook and Release Plans
42:47 Why This Book Matters
49:45 Final Questions and Indiana Love
52:56 Hoosiers Everywhere Outro
