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Bethany Gremmel

Feb 26, 2025

Exploring Beck's Hybrids' Lasting Legacy and Faithful Future

Explore the legacy and innovation of Beck’s Hybrids with Director of Culture and Brand Experience, Bethany Gremmel. From seed-to-success, Bethany shares how Beck’s became the largest family-owned retail seed company in the U.S. and why their unconventional, customer-first approach is winning over farmers far beyond Indiana.

Podcast Summary

I got to talk with Bethany Gremmel, Director of Culture and Brand Experience at Beck's Hybrids, a leading family-owned seed brand in the United States. 

We cover the history and growth of Beck's, their innovative practices, and how they remain a family-owned business while supporting farmers.

Bethany also shares her personal journey within the company and insights into the importance of agriculture in Indiana. 

You are going to learn about:
-Beck's commitment to customer relationships (and their unconventional practices)
-The significance of agricultural traditions in shaping their success.
-Community impact far beyond the Hoosier State 

Check out these great clips:

02:42 Bethany's Farming Background
05:01 The History of Beck's Hybrids
07:03 The Beck Family Legacy
15:06 Bethany's Journey to Beck's
19:25 Beck's Growth and Innovation
21:38 Customer Experience and Rewards
30:11 Future Growth and Market Expansion
30:49 Exclusive Insider Benefits
31:20 Opportunities for Farmers with Becks
31:51 Keller: Indiana's Trusted Law Firm
32:32 Expanding Becks' Reach
33:18 Fun Agriculture Questions
34:04 Misconceptions About Farmers
36:51 Innovations in Farming
40:03 Advice for Young Professionals
41:33 Lightning Round: Agriculture and Farming
50:09 Indiana's Hidden Gems

Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.

Guest(s)

Bethany Gremmel

Date Published

February 26, 2025

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

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Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.

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A person in casual attire poses with a person in a vibrant red mascot costume wearing a baseball jersey that reads "Indians," both against a blue backdrop with text promoting "Get Indiana" with Nate Spangle.
A person in casual attire poses with a person in a vibrant red mascot costume wearing a baseball jersey that reads "Indians," both against a blue backdrop with text promoting "Get Indiana" with Nate Spangle.