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Indiana’s Biggest Candle… Company | Justin Burkhardt of Warm Glow

Take a deep dive with Warm Glow’s Justin Burkhardt into how a handmade candle company became a must-stop destination along I-70. This is a crash course in product storytelling, roadside retail, and brand legacy.

Podcast Summary

Today I welcomed Justin Burkhardt, owner of Warm Glow Candle Company in Centerville. 

If you have ever driven east down I-70 you have seen their 40 foot candle off to the side of the road. 

We dive into the unique appeal of Warm Glow's handcrafted candles, the company's rich history since its founding in 1996, and its prominence along I-70 in Centerville, Indiana. 

Justin shares insights on taking over the family-owned business, navigating retail and manufacturing challenges, and the special focus Warm Glow places on community and quality. 

Additionally, we delve into the process behind their distinct 'lumpy, bumpy' candles, strategic partnerships, and plans for new releases. 

You are going to learn about:
The process of acquiring a family owned business
Strategies for creating a must visit destination
Secrets of product development and partnerships

Thank you to our partners: 
Keller & Keller
Back 9

Make sure you check out their Spring Open House May 2-4th

Check out these great clips from the show: 
00:31 Meet Justin Burkhart: Entrepreneurial Journey
01:13 The Iconic 40-Foot Candle and Warm Glow's Popularity
01:54 History and Unique Features of Warm Glow Candles
03:04 Manufacturing Process and Quality Control
13:42 Challenges and Rewards of Retail Business
18:31 Community Engagement and Partnerships
22:43 Economic Impact and Future Aspirations
33:38 Balancing Business and Public Service
36:09 Opportunities and Challenges in Rural Indiana
42:06 Promoting Indiana and Warm Glow Candles
42:29 Trade Shows and Candle Industry Insights
43:19 The Power of Scent and Memory
44:52 Upcoming Events and Promotions
46:07 Local Indiana Products and Partnerships
51:32 Favorite Scents and Surprising Bestsellers
01:02:03 Advice for Young Entrepreneurs
01:04:32 Celebrating Indiana's Unique Charm

Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.

Guest(s)

Justin Burkhardt

Date Published

April 23, 2025

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

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A person in casual attire poses with a person in a vibrant red mascot costume wearing a baseball jersey that reads "Indians," both against a blue backdrop with text promoting "Get Indiana" with Nate Spangle.
A person in casual attire poses with a person in a vibrant red mascot costume wearing a baseball jersey that reads "Indians," both against a blue backdrop with text promoting "Get Indiana" with Nate Spangle.