If somebody can take our brand back and represent Indiana, that's important to us. They're not just buying candles that are made in China and bringing them over here. We want to be the company that we want to shop at ourselves. What was the most surprising piece to owning a candle business that you didn't expect going in? From South Bend to Evansville and everywhere in between, this is Get In, the show focused on the Hoosier state and the incredible stories happening here today. I'm Nate Spangle, founder of Get Indiana, and I will be your host for today's conversation.
Today, I'm joined by Justin Burkhardt, the owner of Warm Glow Candle Company, a family-run business known for its handcrafted candles made right here in Indiana. You may have seen their 40-ft tall candle on on I-70 East when you're headed towards our friends to uh in Ohio. With a background in sales, healthcare, and business management, Justin combines his entrepreneurial drive with his role as city councilman to light the way for economic growth and community initiatives. Today, we're going to be talking about your entrepreneurial spark and what led you to want to take ownership of uh of a family-owned candle company. What's on the radar? Are there any cool new releases?
And and what's coming up with Warm Glow? And I'm excited to get into it. Justin, welcome to Get In. Man, thanks for having me. Dude, I am really excited about this. So, the backstory goes, I posted about Warm Glow on my Instagram story maybe a month or so ago.
And I got like maybe no less than 30 people saying that it's like an institution when you're headed on 70 towards like Columbus, Dayton area, that like you have to stop by there. And I just seen this massive 40-ft candle and I was like, this place looks sweet, but I actually have not made it out to the store yet. I'm going to go out sometime this spring or summer. have you. So, I mean, I didn't realize that this was so well known. I mean, a lot of people I mean, have commented and talked about the candle.
What I want to know is, how did you end up at the seat uh in the ownership seat of Warm Glow Candle Company? Early beginnings of 1996, uh founded by the Carberry family um in Centerville, Indiana, they had built this institution, as you called it, um of making candles. Uh they were early in antiques and things like that. The distinct look of the candle itself, um the lumpy bumpy exterior. And so, um Lumpy bumpy exterior. yeah, that's exactly what we call it.
So, that uh is a hearth candle. Um What does hearth candle mean? So, they what we call that size of candle, uh burns for approximately 120 hours. Um When he's talking for the people watching at home, yes, this is what we're talking about. This is the blueberry cobbler. And oh my, it's heavenly.
is a a staple. It's it's classic known. Um the look is like really no other candle. Yeah, usually candles are smooth. They're usually smooth and a lot of times, at least today, they're in some sort of vessel, a glass jar, a tin, something like that. The Carberrys created this product and sold it all over the country, and people just absolutely fell in love with the fragrances.
Okay. So, few questions here. One, why isn't it smooth? Well, I mean, you know, it's a it's a classic um country-looking candle. And so, um we can get into the process of how we make it, but that is really the overdip from uh the dippers internally that make that. And and very much like other brands that will dip bottles into wax, um you can really tell a lot of times who dipped that candle by the way it's dipped.
No way. So, um you know, a lot of times, you'll see maybe a little bit more bumpy on the sides or a little bit more bumpy on top. And usually, we can trace that back to who did that. No way. So, do you have a guess on who this is? Yeah, that that looks like uh Jimmy, who's been with us for about 4 years and a really good dipper.
Um so, that candle is relatively less bumpy um on the sides and has a little bit of a topper there, but you know, um That's crazy that you know that. really an art and a craft. And so, as we talk about internally on that, you know, we picture these candles on folks' table at home and during dinner or Thanksgiving dinner or and so, we want to be a part of those memories you're making at home. Yeah. And so, the company started out in Centerville in 1996, grew this I like how you call it like a country style. Yeah.
Yeah, so I mean, it it is a Midwestern uh candle company. Um very proud to be made in America and very proud to be made in Indiana. Yeah. And um so, fast forward 28 years later, Jackie had invited me to um explore an opportunity um as that generation is getting a little older, I was invited to um explore this opportunity of running the company for her and then buying the company. You said you picked it up as like a COVID craft hobby. Yeah, so it was a it was a craft hobby, um a midlife crisis, even though I haven't hit midlife yet, but I just uh I was interested in the craft of putting something together and then enjoying it once it was done and made.
Yeah. Um so, you know, and and then I would ask Jackie from time to time, you know, I'm getting a little bit of this or I'm I'm having issues with this. And so, she would tell me, you know, your your wax is a little too hot or your wax is a little too cold. And and so, that's where we established that relationship, and then that relationship went on for uh some time until she invited me to be a part of the company. And you came in, what was your first role with the company? Uh my first role was to the CEO, to came in just like ready to rock.
Yep. Yep. So, she uh you know, come around the company, ask questions, uh be be running this while I'm transitioning into retirement. And um you know, the rest is history. So, in October of 2023, my wife and I purchased the company from them. And um you know, we are uh in a way really putting our touch on it.
Okay, so for for people that may not know, that think one, they might think that it's just like a craft shop out on I-70, right? It's like you have a manufacturing facility. Like these aren't they're not just buying candles that are made in China and bringing them over here. You have a a manufacturing facility out in Centerville that employs how many people? Uh we have approximately 40 people that work with us. And our our manufacturing facility is about 80,000 sq ft.
Um and so, we produce uh multiple sizes. Uh we have about 75 fragrances that are current in our line. And yes, we make for our store, we make for other customers around the country. Um but we also make for some popular companies, too, that are recognizable. Texas Roadhouse, uh Blue Buffalo dog food, and my alma mater, Miami University in Oxford, Ohio. Oh, really?
You make candles for them? So, we make candles for them. And then, you know, I always tell people this, too, that we can make them look like anything. We can make them smell like anything. So, I was concerned when Blue Buffalo came to us because I thought, well, a dog food-smelling candle. Uh that's not what they wanted.
They wanted the blueberry cobbler. Going back to Miami University, at Miami, we had an iconic toasted roll, which is this bready cinnamon um powdered sugar treat. And they wanted a candle that smelled like the toasted roll. So, we made a red candle that smelled like the toasted roll. There were a lot of variations. Um add more cinnamon, add more bread.
And so, um we finally got to a place where they wanted to be. And so, we can really make candles smell like anything. We have to dive into that. Yeah. So, like who on the team has like the expert palate Yeah. that can be like, yeah, yes, blueberry not even blueberry cobbler, but like uh toasted roll.
Who's like smelling it and then being the like Rosetta Stone of scents to make that happen in a fragrance? It can't just be one person. It's a combination of a lot of us talking and and really going through all this because um smell is very subjective. So, you know, when someone says, boy, that really smells incredible, other people might say it, I don't smell it at all. See, like I would say like you have like we haven't even burnt this one. Yeah.
And it's just very I mean, it's like uh doing a good job of putting the blueberry cobbler in the room right now, even though we haven't lit it. Yeah. And you know, and that's that's another part of it, too, is that um and we can dive into that later as well, but you know, the quality. Often times, you know, we will say made in China, things like that, but not only are we proud to be made in America, but we're also proud to work on each one of these products that go out the door that it's something that we're proud of and something that we would want in our own home. So, um to put something together and send it out and just be done with it is not something we're interested in. And so, even when a customer isn't satisfied, we take care of them 100% of the time because start to finish, we want to be the company that we want to shop at ourselves.
Ah, I love that. And I think that in the world, I just had Martha Hoover on. She was a founder of Cafe Patachou, and she talked about uh value. Yeah. And like, you know, it when when your perception of value is the most quantity for the least amount of money, Yeah. then like yes, that's where the Made in China scale economy works.
But when your quality when you when your idea of value becomes the most quality for a fair price, yeah, it's like works up the value equation. So, I thought that's super interesting. 40 employees in the manufacturing facility, how many candles per day? Like 40 people working on, you know, these wax candles. How many do you what's the output of that? So, we can make up to 15,000 candles a day in our facility.
And again, you look at this and nothing is automated to date. All this is hand poured, hand dipped. We then are pulling them from the tables, moving them down the line, and there is a human start to finish handling each one of these candles. Okay, take us through the build process of a candle. So, the way this starts is is that we'll create we'll pour into a mold. And And what that looks like is we're combining the wax in its natural form along with fragrance oil and color.
And so, all that has to mix together and it all has to mix together to what And so, this is chemistry here so that the wax will accept both of those substances without rejecting them. And then you want to make sure that the stir in in your bucket is well done because you want to make sure that the fragrance is is distributed all the way through and not sink down to the bottom. So, we pour into the mold. From there, because this isn't a quick thing and we have to have the wax then harden. The next day does that take? Oh, 24 hours?
Yeah, usually 24 hours. It's it's weather dependent, too, because when they're when it's cold outside and a little draftier, the wax will set up quicker. When it's 100° outside, the wax doesn't want to set up because it it's enjoying the heat. So, you know, usually about 24 hours. So, the next day we'll pull them from the molds and then from there we will drill them and wick them. So, now you've got this candle that is not bumpy and it already has its first layer of color and fragrance.
And so, from there then it goes down to dipping. And from dipping, we have our individuals that are putting that bumpy look on there. So, is there like a stick or something that does like Like how do they get it in the wax and So, the wick is about this tall. Oh. And it's got a knot at the top. And so, they are holding on to the wicks as they go in.
So, then from there, once they have two or three dips on top of it to make it that lumpy bumpy look, it will go into bagging and where the wick is trimmed and it goes through quality, the wick is straight, and then they go into the bags and then they go into finished product. So, start to finish like on a Monday that we can have that ready on on Wednesday for you. So, it's not a quick process and so, you're always working ahead. But like I said, right now we have about 70 fragrances, you know, following the spring summer trends and then the fall winter trends. And so, we'll start making for Christmas time around June. So, you've been now leading the company for three going on 3 years?
Yeah, so and and really just in the ownership seat just a little over a year. So, What was the most surprising piece to owning a candle business that you didn't expect going in? Retail is hard. Retail is really hard and and I think Like owning owning a retail store? Yes, yeah, yeah. it hard?
It's it's very it's very seasonal. And And as we talked about earlier, when it's 0° outside and snowing, not a lot of people want to leave the sweatpants and the couch to come and shop at the store. A lot of weather dependent. And And also, too, you know, we are heavy at Christmas time, fall and Christmas. But there's not a lot of shoppers out in the first quarter. So, you kind of you have to have the quality that we talked about, the value.
And then you also the customer service piece is everything to our business. We have to make an environment for everyone. Yeah, I'd say the retail side is really hard and you know, the most enjoyable piece to all this and also probably the most complex is the people. Is the employees because not not one employee is like the other. And so, you know, to instill that quality, that value, and these family led principles, you got to get everybody on the same page. And when you started to come in, take over, and then take ownership, were the tenured employees a little bit nervous?
Like who is this new guy with no candle experience coming in here? Yeah, I think everybody was. I think everybody was very worried because it's also heavily female driven as well. So, you know, what is this young guy doing? And so, you know, only time only time has built trust and and um Yeah, and you can't like fast forward. You can't like you can't simulate that and you know, speed it up.
You got to like put in the time and get to know people and meet them where they are. Absolutely. And And so, it it it took a lot of time in each station to understand exactly what everyone was doing and how they were doing it and why they were doing it. What advice would you have for people out there that are coming into this new role and and maybe whether it's leadership or leading a new team or whatever that might be to start to build that trust. And what were the strategies or principles that you instilled and you took with you when you started at Warm Glow? Yeah.
Yeah, you got to you have to lead with with being genuine and to really to really stop and and understand that each person that walks through the door has got a different situation at home. And each person that walks through the door has a different motivation when they clock in. And so, not everybody not everybody has this on the line like our family does. But to understand and get to know each individual person, if if that's possible for for the person in that role. And then just to see what the barriers are that they face every day so that you're not basically calling the shots from miles away, but you are right there in the trenches with them. And then I also, you know, you you don't it's that age old you don't ask anybody to do something you wouldn't do yourself.
And so, being there to take out the trash and to crush the cardboard and to drive the truck out to the store and to really sit in the seats of all these individuals and to understand that. And then, you know, to be able to get to know them, too. Celebrate birthdays with one another and and to really make it a company that not only you'd want to shop with, but you'd want to work with, too, because as a millennial, there's other motivations than money. Success is also happiness. And to wake up every day feeling energized that I'm going to go make a product that I can sell to people around the globe. And that gets me excited.
It also gets me excited to do it with people that, you know, you care about, too. Yeah, I think like the number one way to fail when you're coming into a new team is to come in and be like, I have all these great ideas. Let's change everything. Like cuz it's almost like disrespectful to be like, oh, you know, this thing that got you these past 28 years, broken. Need to fix it all. And it's like going through there and actually like slow cuz one thing people don't want to do is change.
Everybody hates change, right? And then but it's like, oh, if you get them to buy in and believe and believe in you, then it's like, okay, maybe there are more efficient ways to do shipping or more efficient ways to sell or whatever it might be. But it doesn't matter if like if the people that are doing the work don't believe you and don't trust you. Yeah, and so, I mean, that that's really the manufacturing side. And then you you go out to the store on the retail side of things and and then you start analyzing even the partners. For example, we have a coffee shop.
And so, we were brewing and still brewing Boston Stoker Coffee, which is a family-owned company in Dayton, Ohio. And so, I wanted to make sure that we that is a relationship we wanted to move forward with. So, I went over to Boston Stoker and learned to make coffee there with them. And so, ethically sourcing ethics are a big thing in coffee production. And so, it was important to me that that they were doing the right things, too. And so, you know, I have not only spent time with the people in our company understanding their roles, but then also the partners that were bringing on like Boston Stoker and making sure that they are representing us the same.
So, give us a a rough gauge on how much you guys are doing through or like what percent of the business is through the retail store out on 70 where you see the massive candle versus what is with partnerships like the blue Blue Buffalo. Blue Buffalo dog food. And then what's just like uh e-commerce shipped online like percentage breakdown? Yeah, so um in its origin, um a lot of people will enter into our brand by way of I-70 and exit 145. How many billboards you guys have along I-70? Oh.
10, maybe. Um and and we've got some funny ones, too, um that we're that we're changing out and freshening up, the uh shirtless cowboy holding one of our candles. Um you know, our billboards that explain that we have the cleanest bathrooms on I-70. Um and then pictures of chocolate and Indiana wines and beers that we also sell, as well. Um but you know, a lot of people enter our company through the retail store on 70. And in the summertime and in the fall, there are a lot of travelers out there.
And so we we see license plates from every 50 states, um on a weekly basis, probably. And it's really cool to hear the stories. Um we were blessed that we caught a lot of Swifties um back this last year going to the Taylor Swift concert here in Indianapolis. You got a bunch of Swifties all the way So Taylor Swift's economic impact of her conference even reached touched Centerville, Indiana. Absolutely. So um I have become an Ohio State fan, a Penn State fan, and very grateful for Taylor Swift because we get a lot of their traffic going back and forth uh concerts in Indianapolis.
So you picture someone who lives in Columbus, Ohio, that maybe their favorite artist is coming to Indy, but not Columbus. So they will come through and we are a favorite stop along the way. So um never did I think I'd be a Buckeye fan or a Nittany Lion fan, but um when those people come in, I'm glad they're there. We're they're We're fans for the day. We're We're your faithful out there. We're fans for the day.
Fans for the day. Though Columbus is a big city and they have some good stuff going on, I do think Lucas Oil and the stuff like you know, you get those bigger shows here or it's either they have to go to Indy they have to go to Cincinnati probably for the biggest ones. Right. So and and you know, I mean that's the reason why Taylor Swift picked Indianapolis over over I don't think she stopped in Columbus. I'm not quite sure. No, she didn't.
Um and but but yeah, no, um the Motor Speedway um different, the All-Star game, um things like that that and and That's crazy to me. How far How many miles away is Centerville from Indianapolis? Um I roughly 60 to 65, maybe. she Her concert's making an economic impact 70 65 miles out. Yeah. I I I I wouldn't say that I'm an avid Taylor Swift listener, but I absolutely appreciated the 3-day stop in Indy.
Yeah, oh my gosh, that's awesome. So what are some of the other partnerships? Well, I guess we're we're back to the breakdown, right? So So the majority of business is like comes through the retail door. Comes through the retail door and then um we have really focused outbound because we really believe in our product and we um candles are everywhere. And so we are trying um and working really hard at getting our candles in every state and to to to work on that distribution game.
So we are working on that, but yeah, I mean in in its origin, a lot of people come through our retail store first. That's why cuz I feel like today modern business, it's all e-commerce first. Yeah, you know, and and so you follow our Facebook page, our Instagram page. Um we have a lot of great things posted there, a lot of good interactions with our customers, our fans, things like that. Um but you know, and that was one thing that I considered, too, in taking this over was um is the physical retail space healthy? Um what is the long term?
Because Amazon, uh Walmart has really grown in that space. Um Are you guys available on Amazon? No. Um through third party, yes. But but but not from us. But you know what, though?
I think that everything comes back around and and I also think that if your product is good enough, people will come. Well, and the hardest part to build, like the stickiness of a physical space Yeah. on I-70 with a 40-ft candle and the cleanest bathrooms on I-70. You know, like that stickiness is impossible to replicate. Yeah. Like you could we could I could go start a e-commerce candle shop and drop ship from China tomorrow.
And like it's only as good as your last Instagram ad or your last Facebook ad. But having I mean, at this point I'm guessing hundreds of thousands, tens of thousands of guests? What do you think that number is? Millions of guests over 30 years? Oh, yeah. guests?
I I'd say over yeah, I because I think hundreds of thousands of cars pass by Interstate 70. And you know, from and we have a great fall festival, great spring open house, great Christmas open house, um which we have an influx of people. But yeah, I I would say that number has got to be over a million. And um you know, and and and it's really just having something there for everybody. And you know, you think candles, maybe you think feminine, but we also have Indiana beers and wines there from great places. Easley Winery um actually makes blueberry cobbler warm glow wine for us.
Oh. So that Easley is wonderful. We work with 450 North. Uh we work with Guardian in Muncie. Um so What's Guardian? Uh Guardian Brewery.
So So it's a Ball State beer. So we have a lot of great partners. We love being in the Hoosier State. Well, you say what What are some of the partnerships that you're waiting like that that would be awesome for you? If you could do a candle/blank collab, Warm Glow/Who collab? I have a lot of family history with the Motor Speedway.
Oh. So when you had the episode focusing on the Motor Speedway, um man, to have Warm Glow there a part of really the Indianapolis 500. Burnt the burnt rubber scent? I don't know about that. Yeah, no, I I I don't know about that, but um to see our name um there associated specifically would be even cooler. I I love the Indiana drivers, Ed Carpenter.
Yeah. Oh, and they're They made some big moves with Splenda and Java House and uh Heartland Food Packaging and all that stuff. Could you do a checkered flag candle? Absolutely. So we we've been toying around, you know, the state pie is sugar cream pie. So this year um you know, we talk about some of our new fragrances, we went into a sugar cream pie, um which is delightful.
But um when the eclipse was here, we made a special eclipse candle, which was sugar cream pie, because we wanted our guests from outside of Indiana to leave knowing a little bit more about Indiana. Yeah. But yeah, checkered flag, um some sort of brick uh as the art of bricks. Um I don't know what that would smell like, um but I would love to um and you know, I I my my master's degree is from Indiana University. Both my parents graduated from Purdue. So um I am Indiana through and through.
Yeah, maybe like a charcoal grill or like a cookout. Yeah. That'd be a I don't know if you could make a candle smell like a cookout, but Sure. Did That okay. When when there when the Indy 500 or whatever the This Is May candle comes out, we're going to have to definitely get that pushed out. That's going to be That's going to be awesome.
And it's like there's other partnerships like you talk about So you have blueberry cobbler warm glow wine? We do. Yeah, so uh Easley Winery in Indianapolis um is a great partner of ours. Um they also have some roots that go through Wayne County, uh which is where Centerville is. Yeah, yeah. Um and so we partnered with them.
They made blueberry cobbler wine for us that that has our the picture of our store on there. Um we're currently working with them on on the next line of what we're going to do. Um we have talked to um a couple breweries about some warm glow beer. We have a lot of people that come through our store and they want to take something home to their friends from Indiana. Um so you know, it's it's to me, I see us as not a fly-by state, but a real state on the crossroads of America. And so if somebody can take our brand back and represent Indiana, that's important to us.
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Absolutely. And like I love to hear you're thinking about it that way versus like you just want to sell trinkets to No. People coming by on the on the highway. You know, so if just true story here. We had a couple come through. They live in Washington D.
C. The lady was from Connersville. And she stopped at our store with her husband and they wanted to bring back Indiana beer to Washington D. C. their friends to say, "Here is something from my state, my home state." So, you know, that and we take that into mind when we're making these candles because um you know, when you take it back to where you live now, that represents all of us in my mind.
And not only Warm Glow, but it represents Indiana. As you said city councilmen too, I've had a couple lunches with um Mr. Braun and you know, we are are very vocal in Wayne County because um we we're we feel like we are an asset in the state and this is a very important state amongst the 50 states. So, very proud, very proud of New Castle. George So, you're over Wayne County. That's like Centerville.
Is Richmond Wayne County? Richmond is Wayne County. So, so it is. So, we have Richmond um the the Red Devils Yeah. uh Centerville Bulldogs and then you we've got Hagerstown and Cambridge City as well. Yeah.
Well, what's that area of the state at like east far east corridor? Like what what is you What are you guys known for over there? Yeah, so east central Indiana. Obviously, we are right on I-70 and um we right now um are really known We have a lot of uh pet food manufacturing. Um we talked about Blue Buffalo. Blue Buffalo is actually our physical neighbor at Warm Glow.
Okay. Incredible stuff and and employment things that they're doing there. Liberation Labs is going to be an incredible startup that's building there right now that will recycle some of those products. And then we have Hill's Pet Nutrition. Um So, big dog food and Purina which does like exotic food. So, exotic food Like um monkey food, zebra food, things like that.
Wait, but like this is Purina like they make dog food also, but but the area out in Wayne County makes exotic pet food? Correct. exotic animal food? Yes. Yes. Yeah, so like Monkey, zebra food?
Like like zoo food. Yeah. Wow. Okay, I didn't I had no idea that. Yeah, so County is a uh animal food hotbed? Yeah.
Um And candles, of course. And candles, of course. When you're working with animal food, you definitely need the candles to Um but I it'd be I'd be remiss just to not mention we have Richmond Baking Company. Um which makes a lot of um foods for bigger brands, too. Um So, Like when you say foods for bigger brands, uh I think cookies um for brands that you'd recognize on the shelves. Oh, okay.
So, they're like a a bakery that helps bake for for brands on the shelf. Sure. So, um Isn't it funny how that works? Like so many big brands are just in charge of like the marketing and everyone else does the actual physical production. That's right. You know, I and and I think we'd all be surprised if we learned more from where these come from.
I mean, we had I had Dan Kit on. He's like a bourbon influencer. And he talked about MGP in Lawrenceburg makes so many Kentucky bourbons right here in Indiana. It's like that's wild. Well, and and not to get off that, but yeah, I I think MGP sources these barrels for those companies. And so, when you think you're getting something that was raised right there, it's it could be actually sourced from somewhere else.
Yeah. It's interesting. Okay, so so you love that. Animal food and Warm Glow and bourbon and bakery and all that fun stuff. So, from city council like like how do you manage being a public servant as well as running a company there? And is that challenging?
Is there a I don't know. Is there just like a not a conflict of interest necessarily, but just like a scale that How do you balance that? Well, and and it's easier because our business is in Centerville and I'm on the Richmond City Council. So, um but with that said, you know, I feel like giving back is important to our family. Giving back um I would hope is a part of of everybody's life journey at some point. And being a public servant, I was born and raised in Richmond.
And so, Are you Red Devil? I'm a Red Devil. There we go. Devil and um you know, so and then I've got three kids and all go to Richmond? They all go to Richmond. Um so, and my wife also Red Devil.
It's Man, so is that kind of like Yeah, we're going across We're going to the rival to take over the candle company. Yeah, so um you know, going back a little ways, Richmond Red Devils don't really cross over to the Centerville Bulldogs. And and um but now, you know, we're absolutely Bulldog fans, too. Um and and as you get older, you know, you realize that um it it's all very fun. And and um very much like the Purdue IU thing um being raised in a Purdue house and and having a degree from IU, we are so incredibly blessed to have so many great universities here in the state. And so, um when you can step back and look at things like that.
But the city council piece um it was a way to help our local community. And then you realize that there are a lot of different opinions as far as what people want to accomplish. And so, but then they're not all business-minded people, either. Like other communities in Indiana, we are aging. We have lost different companies. And so, we are learning what that's like to build ourselves back up.
Yeah. And um and it's going to take a lot of us. I try to get a good spread from around the state, right? Like leaders from Evansville, leaders from Richmond, Centerville, South Bend, Fort Wayne. Uh but I mean, just being in Indianapolis, I have a lot of Indianapolis business leaders that come on. Um and one thing they're always talking about is like talent attraction development.
That's like their big problem. For you as um a rural Indiana business owner, what are the biggest problems that you're facing and how are you thinking of solutions to solve those problems? Well, yeah, that's a that's a loaded question um because we we have the same problems that everyone else does. But almost like a degree of magnitude, right? Like Like it and that's no I'm from a small town in northern Indiana, right? It's like I went to college and I didn't I didn't go back, you know?
I stayed down here in Indianapolis and have built my career here. Um and I don't think that's probably that uncommon for Centerville or Richmond, you know? And you end up exporting your valedictorian or whatever. And they moved to Indianapolis or Dayton or Cincinnati. Well, there's a lot of opportunities here in Indianapolis. Um you know, there's a lot of different also um and opportunities not just in the workforce, but also nightlife and uh shopping, things like that.
So, so it's the whole picture of quality of life. And and it's something that Indianapolis um is a magnet and and pulls these people in. And rightfully so. Um but but the the key part is I think in rural areas like ours is how can we be the place for people that don't necessarily want those things. They don't want to want the nightlife. They're cool with the Brown Jug hanging out there.
Yeah, no. Yeah, we have the Brown Jug, yeah. Um we and and we've got some great places, too. I mean, um you know, agriculture is a big thing where we are. And then when you realize that it's only an hour drive to get to Keystone, to get to some of these incredible places, uh St. Elmo's.
Shout out. Shout out. Um which I have never been to St. Elmo's. It's a It is a bucket list. So, when I saw you making the famous shrimp cocktail We have to All right, next time we get you in So, please invite me.
And Andrea? Please. Brin, make that happen, please. Please. I you know, I I This He The owner of Warm Glow Candle Company in Centerville We'll do a We'll do a jersey swap, right? Like you you get some steak and they get some candle a steak-flavored scented candle.
Yeah, we can we can do that. Um I'm not sure that's an even trade because the steak there I've heard is the best. We got to get this solved. Okay, we're going to we're going to set that up. Um okay, so but but to the problems, right? Like you you know, after a week of work, what's what's occupying your weekend capacity running the rural Yeah.
running a candle company in rural Indiana? It's always family. And so, um three kids at home, younger. We're running all over the place. We're also avid Miami RedHawks fans. And so, being 25 minutes from the campus there, Oh, you're only 25 minutes from Oxford?
So, we are east central Indiana, right on the Ohio line. And Oxford is just right there. Wow, I didn't know that. So, um we have season tickets to football, basketball, hockey. Um and our sports are getting better, football and basketball. I love that you promised that we're they're getting We're getting We're getting better.
Mid-American Conference is great. Um but we're getting better. So, nothing like some the old school Tuesday night MAC action football. MAC action. MAC action, yeah. Um and you sometimes will see our family amongst the 12 other people in the freezing snow at at Yager Stadium on a two a late Tuesday night when the kids have school on Wednesday morning.
But you love it. And it's it's in your blood. So, we oftentimes will run down there for a game. Um and but it's all about family. But, you know, you're always taking calls from the things that are happening at the retail store. Um and you're also working on you know, I'm working on the city council um I I'll say opportunities, not problems.
And um Yes, opportunities. just really um enjoying time because, you know, our time is short here on Earth. And so, um just really um living life and and taking opportunity every opportunity as it comes. Yeah. And And when you think I I do want to say keep pulling this thread just a little bit of What's the population of Centerville? A few thousand.
All right. What's the population of Richmond? Um about 30,000. 30 Okay, Richmond's that that's decent size. so um Wayne County is 100,000. Um you know, so Wayne County is is relatively large, but it's it's spread out.
And so, as you think of these opportunities for business owners in rural Indiana, what are the big initiatives and opportunities that you're hearing out on that that east side of the state? And what are ways maybe that the rest of the state can support east central Indiana? give you I'll give you a two. Um so, number one, we are blessed beyond belief to have Interstate 70 in our backyard. So, when you manufacture something, it can get on a truck and be on the highway in about 3 minutes. And then, we are even more blessed that about 30 miles away is Interstate 75 going north to south in Dayton.
We are on the crossroads of America. Yeah, that's interesting as like you think of where to position uh whether it's manufacturing or logistics or whatever. Like, you the fact that you can get a candle on a truck and from your sort of 3-minute to onto a major interstate. That's Yeah, that that runs east to west and north to south there on on 75. Then, I hear things like uh there's some some Indiana government that is wanting to make I-70 a toll road. And um because a lot of people drive through our state and they want to collect that those monies.
And it's like, you know, that that's what I think makes I-70 more special than some of the highways in Chicago because when you have toll roads pop up on your on your GPS, you try to avoid them. And so, um I don't want people avoiding Indiana. And especially not avoiding Warm Glow, right? especially the candle company. Yeah, no. And that And that's selfish.
That's a selfish plug. But, But, no. But, that's so true. Like, like granted, I don't know how much money I mean, a tour is going to make a shitload of money. But, I think this is a 30-year-old company where it's like if they put a tour roads on, that would definitely uh hurt your business. Yeah, and so um I have talked to um Mike Braun and and um you know, I I know that it's it's all very political and things like that.
But, um Indiana is is very special. So, when I'm at trade shows in Kansas City and Wisconsin, um you know, I'm I'm proud to say that we're made in Indiana. to like the candle industry trade shows or what kind of trade shows? and then then you kind of sound dorky because I'm going to the Candle World Congress in May. And we're a part of the National Candle Association. World Congress?
Heck, yeah. sure there's going to be a lot of cool people there. Dude, it will You're there. Come on. Yeah. Yeah, so um you know, I'm picturing something from The Office and Michael Scott, you know, Yeah, right.
that paper convention. But, um no, you know, it's it's just, you know, candles um with not only the sense of smell um can bring memories. One of the special things about Warm Glow is that we are very food fragrance heavy. A lot of memories can tie back to grandma's brownie or we have birthday cake, which I worked on especially with buttercream. And I love buttercream. Um and so, to really bring those notes out.
And And one of our our very our newest fragrances is coffeehouse. And um I had that going in our house the other day. And I asked my wife if she liked it. And she said, "I love it. But, now I want coffee." So, um you know, it's it's very uh memory provoking.
can yeah, take you back to a place. It's like Here's a tip. Brownie point. Gentlemen, Yes. let's say there's like a dessert that you and your significant other shared early on in your relationship. You pick up a Warm Glow candle that's like brownie or blueberry cobbler.
It's like Or like you take that to your grandma and it's like, "Hey grandma, this made me think of you." Yeah. Yeah. Or girlfriend, this made me think of you. Yeah. Boom.
And so So, we have candle candles, but then we also have wax melts. We have room sprays. Um we can can be that fragrance company for you. And it doesn't necessarily have to be a live flame. I love it, man. Well, you're talking about you're going to the Candle World Congress in May.
World Candle Congress, yeah. World Candle You also have a big event coming up. Is it May 2nd through the 4th Yes. of 2025, your spring open house? our spring open house. We've got a a large tent, half-off sale.
We always bring in local food trucks um that that we uh diversify for you, so you can have Mexican food and and um treats and things like that. I mean, so a great diversity in those food trucks. And it's strategically positioned right in front of Mother's Day because if you're a good son like me, you wait until the last second. And so, um you know, right in front of Mother's Day and to kick us off into the spring summer. So, you know, Hey, what is the Wait. What year What day is Mother's Day?
So, it is the following weekend. Yeah. So, you go out on the 4th Yes. or you could order online. Or you can order online. You can order Warm Glow online.
But, Mother's Day is the 11th. Yes. You need to get out there. The 2nd through the 4th, you're doing discounts. You're going to have It's going to be 50% off, yeah. Load up the kids.
Go out to Centerville. Yeah. Uh check it out. It's What I I did look this up cuz you have so many billboards. So, it's exit 145. That's right.
Of I-70. Come on now. That's right. That's right. So So, and and we more than just candles. Like I said, we have beer and wine.
We have fudge. We have Where's the fudge from? It it is from Chocolate Moonshine. But, I another Indiana plug, we have Good's Candies. And so, look up Good's. Good's is an Indiana staple, Pendleton.
And so, we carry Good's Candies and our coffee shop as well. Good's Candies has been producing mouth-watering confections for nearly 100 years. Produced in small batches and using only premium ingredients, we believe you'll taste the difference. Yeah. Wow. It was a pleasure to be to getting to Warm Glow, I looked like Channing Tatum.
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We're coming down to the portion where we're going to do the lightning round. We'll have some fun Okay. fragrance and beyond questions for you. I will say like March or May 2nd through the 4th, 2025, their spring open house. You know, you're going to have the 50% off tent, home decor, garden items, linens, pet items, more gourmet food, beer and wine, food trucks. Exit 145, you'll see the big ass candle.
you'll see the big ass candle, yeah. Come on. Let's go. All right, it's time for the lightning round. So, you talked about one one thing I heard you say earlier was uh we have amazing universities here, right? And we're going to name three.
We're going to say My alma mater is DePauw. I love DePauw. I'm not going to include you on this. We're saying Notre Dame, IU, Purdue. Yeah. The big three.
What scent reminds you of each of those schools? Notre Dame, Indiana University, Purdue University. Do we want to talk about the scent of Terre Haute, too? Oh. So, Terre Haute Yeah, I would love to talk about the scent of Terre Haute. Uh So, um so, I I um So, when I think of Purdue, I think of Harry's Chocolate Shop.
I think of um of Triple X root beer. Uh So, what's the Warm Glow scent you'd recommend there? I'm going to call Triple X. And I'm going to try to put together a vanilla root beer scent for Purdue. Um I There's an alcoholic drink, a boilermaker, which I don't know what is in that. At least off top my head, I'm going with Triple X.
Yeah. Uh so, like a root beer or like the chocolate the You said vanilla root beer flavor. That would be a good one. Yeah. So, I'm going with that. IU um in Bloomington, Bloomington I automatically think of not only Candy Stripe, but I also think of some of the local nightlife there, too.
I'm thinking of something fun and Ooh, I have a good one, I think. What do you think? Strawberry parfait. Red, white, IU. it. I like it.
With the Candy Stripe? You know, it's fun. And like the the image you have on here is very like it looks like the basketball pants. Okay. So, I'll go with that. Strawberry parfait.
Yeah, and oh man. And then, uh Notre Dame South Bend. Yeah. Yeah. Yeah. I probably go with caramel corn because of the gold dip that's on top of there.
Yeah. Yeah. Yeah. Yeah. So, Serenity um I think would be a really good one there. We got wild fig and honey, which is new.
Immaculate, distinguished Like birchwood brandy. Birchwood brandy. Yeah. Yeah. Yeah. Yeah.
Yeah. Why don't we do birchwood brandy? for Notre Dame uh strawberry parfait for IU. I'm going to go with maybe mom pop kettle corn. for Purdue Yeah. And I didn't mean to hate on Terre Haute.
Oh yeah. So, Terre Haute has a very distinct smell. Yeah. I I uh I'm not sure what that is, but um my sister is a is a a graduate of Indiana State University. Yeah. Uh uh Yeah.
I always heard the paper plant. Yeah. It's just a different scent. I'm going to go with Serenity. Food fragrances make me hungry. And I guess I'll shameless or I'll I'll plug this.
Anthropologie has the volcano candle that's like um $70 for this candle, but it's this very nice clean nice tones, some vanilla um some some sandalwood. Um that's what Serenity is. Serenity is a really nice you're going to have people over and and you don't want a food fragrance, but um I it's it's all white. Um so so it's a really nice elegant look and and it it just it will fill your house with very clean scents. So, I I'll start with the second. We've got a candle evening mocha.
It's our number one seller. And it's heavy more on the mocha than it is on the coffee side. But the bottom of it is actually when it's warm it's rolled in coffee grounds. And so it's our number one. I mean it out sells everything. So, we Evening mocha.
For January we came out with three fragrances coffee house, wild fig and honey and sugar cream pie. I thought wild fig and honey was going to kill it. Very similar to Serenity and it hasn't been out that long. People are gravitating towards coffee house which surprises me because evening mocha has dominated that market for us. And but coffee house is literally like sticking your head in a bag of coffee beans. It is like being at ground zero in a coffee shop.
And it's wild. Okay. Yeah. Yeah. Yeah. It is it is coffee grounds and um and so it's very nice coffee mocha but um it but it's it's more subdued I guess.
And and the coffee house is straight up coffee beans that we actually had to cut a little bit with some vanilla because it was it was a harsh coffee bean. what we set out for and and I think and kind of like I said the wild fig and honey the wild fig and honey to me is very close to Serenity in the same family. I don't really know a whole lot about fig and fig tree but I thought that people would say, "Wow, that is delightful." But a lot of people really gravitate towards the food fragrances. Yeah. And so Yeah.
I think Yeah. Yeah. I don't know um gray cashmere it's a wonderful fragrance. Um it it would go very well here. But what does gray cashmere smell like? Right?
And and really it is a um a a clean a another another clean fragrance, but um you really have to smell it. And so when you're talking about e-commerce Serenity gray cashmere it it's hard to really exactly Yeah. Yeah. Exactly. It is. listeners What The low hanging fruit is blueberry cobbler apple cinnamon.
Those are two what I call bangers. I mean they they bring it home. Bangers. But if you have a coffee lover, the coffee house is great. Um So, right we've got about 30 everyday and about 15 spring summer that we're producing right now. So, you'll have a choice of of around 45.
Cinnamon bun. Yeah. It's like a cinnamon roll. Yeah. Yeah. Yeah.
Yeah. Yeah. Yeah. Well, and all thanks to Warm Glow and and like we talked about earlier um you can go to a big box store and buy a candle and put a bow on it and a card and um but that might have been made offshore and and maybe not necessarily ethically. And so now you know, Warm Glow is made in Indiana. We try to source all of our products domestically.
All of our um you know from our our fragrance our colors things like that. Um all of our material we try to get domestically. And so um and and then again if grandma's like "Hey, this sucks." We're going to take we're going to take good care of you. Yes. Yeah.
Exactly. Exactly. You know, New Castle the Trojans that's a community very similar to ours. Um very uh used to have a lot of automotive and that left. Um New Castle has got some really great places, too. Um Knightstown.
Um the Hoosier gym the Hoosier gym and and I think you can they open the doors there and you can actually on your way home or whatever can shoot some hoops shoot some hoops go in, shoot some hoops and as long as you're respectful of the space, you know. Um so Knightstown's got some some really nice places. Um you know, there's a lot of construction going on between here and there. Um Greenfield is is is an awfully nice place, too. Um there's a lot of things building up there. I like getting off those exits.
I always feel safe. I always feel like there's clean places to go in and and stop in. National Road 40 especially through Cambridge when you get into Wayne County Cambridge City number nine grill um you know some of places um are again a part of local ownership. I'm going to talk about Five Arch Brewery in Centerville. Young couple um living their dream but homemade bread and the best burgers and I mean so when you get off the beaten path in Indiana you get that Hoosier hospitality. Yeah.
That is the one thing where sometimes I think Indianapolis there's a lot of great stuff in Indianapolis but there's so much of it that you kind of take it for granted. Yeah. But then when you get and you see like the best Wayne County Brewery Yeah. and you're like man would crush but it's like but that's what makes it so special that you have to go out there and get off the beaten path and find it out in Wayne County. Yeah. Yeah.
Lisa Wort and Lena Havlin those were hires I believe number one and two. They are celebrating that 27 year situation and um the most amazing thing about this company, if you've been there for 3 months to 3 years, you're new. Um we have a lot of people that have been a part of the organization for a long time, but those two ladies are equally important and have seen a lot over the years and I don't know what I do without them. Um incredible people have been glue the entire time. Heck yeah. It was Lisa and Lisa and Lena.
Lisa and Lena. Yeah, keep 27 years. Yeah, wild. That's they don't Yeah, my generation, 27-year-olds, like they've been at Warm Glow as long as I've been alive. Yeah. Yeah.
That's what People don't stay at jobs like that. Like that's loyalty that you can't find. You're you're absolutely right. And it's really because they believe in it that much deeper, you know. So, no, I I mean, I know generations you know, skipping around, doing things like that and but but I think the reason why Warm Glow is as special as it is is because of people like that. Amen.
If you could wave a magic wand and create any scent of candle for Warm Glow, what would it be? I have a bottle of this at home, Abercrombie Woods cologne. They stopped making and then it was selling on eBay for like a bajillion dollars and so if people want that kind of thing that bad, if I could make a fragrance smell like the goods candies that we bring in, just that really really unhealthy milk chocolate. I mean, oh my gosh. And it's like cuz and like something like that it's like it's so good, but you only want to smell it for like 15 seconds. There's a lot of smells that smell so good when you're in nature, trees things like that.
I I personally love pine, love cedar. Um and I personally think we have the best northern pine fragrance. As much as I love chocolate as much as I would like to capitalize off of Abercrombie Woods, um I really it would be that cedar pine fragrance that I I it's just my favorite. Heck yeah. Yeah. One last question to our younger year segment.
It's brought to you by our friends at Our Fellowship. They're a great organization here in Indiana helping develop young business leaders across the state. Justin, what advice would you give to your 22-year-old self? To be patient. And you always hear patience is a virtue. At 22, you believe you already have the experience.
You believe that you already know it all, but wisdom is everything and I think that relationships and patience and just understanding that you're exactly where you need to be when you're there. Yeah, I think at 22 I had all the answers, but now at 39 I realize I sadly did not. Isn't it funny how you have less answers the older that you get and the more you you get more success by not having the answers. The earth isn't as big as what we believe. I mean, we're all connected somehow. People sell to people.
People work with people. So, people can get you where you need to be. The answers are really simple. Being kind, understanding that, you know, we all have a a common purpose here, making something for someone else. There's a lot of honor in that. There and and so um I know that's not a a one word, but you know, I I just think that um we have a bigger purpose in life and way beyond counting dollar bills.
Indiana born and raised, um working for one another um means the world to me. We should just stop right there. It's a mic drop moment, right? But I do have my same three questions that I ask everyone. That was uh that's amazing and it's I think that is something special that you see about Indiana business owners is that they realize that it's like you could make cheaper candles, spend all your money on Google Ads and Facebook Ads and like you could probably sell more candles. 100%.
But like would you still you could outsource all your manufacturing overseas. Like there's a lot of easier ways where you could make more money in your pockets. That's not making the same impact. Right. I don't think people necessarily always see that. And so like when they're like, "Oh yeah, support local cuz it's the right thing It's like I think about I mean, there's 55 employees at Warm Glow.
Like 55 people's lives in Wayne County are being changed every single day Yeah. by the fact that like you're already buying a candle for Mother's Day. Like I'm already buying them. Yeah. You might as well like I don't even see how that's an option. If you're listening to this podcast and you buy from Amazon for candles, we have issues.
Yeah. All right, I'm off my soap. I'm off my soap box. Same three questions I ask everyone who sits in the chair. What's something the world needs to know about Indiana? Hoosier hospitality.
People in Indiana are different. The grass is always greener on the other side. I had the opportunity when I graduated from college to work at Cincinnati Children's Hospital. I lived in Cincinnati. Great community, great town wonderful history but I got to live in another state and another city in a big city and it wasn't until I went away and then I came back and understood that when you hear neighbors helping neighbors, Hoosier hospitality is different and I think there is Hoosier pride there and I I get so excited going to the Indy 500 and being with 300,000 of our closest friends, you know, and and there's just something about the way that that we do things in this state. And so I you can't put I can't tell you that we give the best the best tax credits or the weather is the best here, you know, etc.
, but I can just tell you that some of the best people in the entire world live in Indiana. I saw that we ranked number sixth on the US politeness index because we were too nice to go first. There you go. No, I like that. We're number six We're the sixth most polite state, but that's just cuz we're too kind to be number one. That's right.
We have no doubt. Um next question, what is a hidden gem in Indiana? There are wonderful wonderful businesses and wonderful eateries. What are the go-to spots in Wayne County? If you had to pick like three places to grab dinner or lunch? So, if you're in Richmond, we have what's called our Depot District, um which the Depot is a train space that um Martin Luther King Jr.
came through. Um there's a picture of Joe DiMaggio eating at a restaurant with the Yankees that stopped through. Um Abraham Lincoln's body came through, different presidents um had come through there on campaign stops. So, in our Depot District, there's a great place. Used to be a fire station and now it's a barbecue spot called the Firehouse Barbecue. Wonderful brisket, wonderful barbecue.
It's a fire theme in an old firehouse. So, wonderful place in Richmond. I talked about 5 Arch Brewery on US 40 and Centerville. Uh wonderfully family owned Both of them are family owned. Really enjoy those those places. I had the opportunity to travel up to Michigan City um recently, you know, the Indiana Dunes.
Really cool. I we talked about the universities, awesome opportunities around there. The hidden gem, you know, I've watched the episode before and I should have been more prepared, but um No, I think you gave us some good ones. One out in Richmond, one out in Terre Haute and like yeah, the Dunes are phenomenal. There's just I can't wait for spring and summer to turn and get out there. All right, final question.
We're going to You're going to get to share the love with someone. Who's a Hoosier we need to keep on our radar? Someone who's doing big things. I really appreciate what you're doing. I really I I really do. I mean, because I really think that having this platform for Indiana companies for Indiana people I've watched a ton of talented people that have come through here and sat in this seat and it's it's wonderful to highlight that.
Um because I've learned so much just from listening and watching. I've got a good friend in at IU Bloomington and Jason Whitney. He's done He's done some really Yeah, he's IU Ventures, right? IU Ventures. He's a Richmond guy, lost his mind and moved away from Richmond to Bloomington. Um We won't hold that against him.
Yeah, but but he's doing some really cool stuff there and uh we text back and forth and um just some of the things that he's working on is huge not only for IU, for IU Ventures, but for also Indiana. So, um if I had to come up with one person Jason. it would be Jason. He's crushing it. Yeah, super good dude. I love that.
Justin, thanks for coming on. Thanks for sharing a little bit about the institution that is Warm Glow Candle Company. One I'm grateful for for the partnership with you all and and being able to highlight everything that y'all are doing and really drive Hoosiers towards supporting the the brands being built in our backyard. Absolutely. And so important. Like what you're doing is is just awesome because that's what we do and we want other Hoosiers to shop us and so our brands are West Fork and you know, Heart Truth and and St.
Elmo's. We we got to support each other. Yeah. You know. Exactly. Like the local the local brands that are that are here.
And this was a fun one. It was cool learning. I don't know you went from healthcare to diving into all things candle company. Like what a what a fun almost midlife crisis, right? Well, and and you know, healthcare working at a hospital during COVID really opens your entire perspective of how short life is. And so my my recommendation to everybody is your time is very limited.
And so do what you love and do it well, you know, and so that's what I realized in 2020. And that's where I'm at today. And so um you know, I can't wait for for the next opportunity to do something great. it. Well, one this spring when you release some Indiana scented candle the sugar cream pie checkered flag, we'll do a little collab and we'll we'll like help blow that thing up and we'll sell out 100 of those candles. 100 Indiana.
That's my we we got to do that team. Second, May 2nd through the 4th, their spring open house. So this is Friday, Saturday, Sunday. 50% off in one of the tents. Candles. Like go do your pre-Mother's Day shopping out there.
Exit 145 on I-70. Look for the big candle. And man, just keep up the good work. I think that there's a lot of of really cool business. Like I think a lot of people see the you know, you see Pacers and Colts and exact target and these brands that were built in Indianapolis, but I really enjoy getting to know the business owners that are in Richmond, Centerville, South Bend, Evansville. Like these brands that are that are doing big things far beyond the four walls of the state of Indiana uh that are being built in in areas that maybe not every Hoosier's traveled to.
We're open almost every day of the year. Um 9:00 9:00 a. m. to 7:00 p. m. So um the the traveler can come through, but um if you're in there, give me a holler.
Yeah, I'd I'd love to meet as many people as I can. Amen. Well, I appreciate it. Keep up all the good work and we'll check in soon. Thank you. Thank you for listening to this episode of Get In.
If you like what you heard, make sure you leave us a review wherever you listen to podcasts. This show is made possible by our friends up at Sweetwater. Whether you're looking to start a podcast or take your content to the next level, click the link in the description to see all of my gear recommendations at sweetwater. com. If you want a behind-the-scenes look at everything we're doing across the state, make sure you follow me on Instagram and TikTok @NateSpangle. Thank you so much for listening and being part of what makes the Hoosier state great.
We'll see you next time here on Get In.
