On today’s show I sat down with Michelle Baxter, creator of Wandering Westfield, to discuss the evolution of her Instagram page from a pandemic hobby to a full-time career.

Michelle shares her journey from being a stay-at-home mom and legal video specialist to becoming a notable influencer in Westfield, Indiana.

Our conversation covers the marked growth and development of Westfield over the past decade, tips for content creation, and upcoming events like the LIV Golf Individual Championship.

We end with Michelle providing recommendations on must-visit spots in Westfield and discuss her experiences and advice for aspiring content creators.

You are going to learn about:

• Michelle’s Instagram Account Evolution

• Tips to Becoming a Content Creator

• Westfield’s Boom with New Attractions, Events, and Restaurants

Thank you to our partners:
Hope Plumbing
JC Hart

Check out these great clips from the show:
01:07 Guest Introduction: Michelle Baxter, Wandering Westfield
02:13 Michelle's Journey to Full-Time Content Creation
02:56 Early Creative Endeavors and Video Production
06:42 The Birth of Wandering Westfield
10:20 Growth and Challenges of Content Creation
16:56 Collaborations and Milestones
28:47 Balancing Sponsored and Non-Sponsored Content
32:38 Westfield's Transformation Over the Years
34:49 Reflecting on Westfield's Growth
35:57 Downtown Westfield and Iconic Spots
37:08 Exciting Developments and Community Feedback
37:44 Upcoming Restaurants and Growth Areas
38:22 Grand Junction Plaza and Future Plans
39:41 Brave the Barricades Campaign
41:27 LIV Golf Comes to Westfield
44:59 Weekend Plans for LIV Golf Visitors
50:02 Viral Videos and Favorite Creations
54:18 Hidden Gems and Future Predictions