Inside The Farmer's Food Factory with Scott Nelson

you don't have to be on social media you don't have to be a content creator our software is gonna help you how random is that is that the only thing in this room is a hay bale got nominated for an Emmy you don't see a lot of food marketers getting nominated for em what's a Hidden Gem in Indiana from South B to Evansville and everywhere in between this is get in the show focused on the hoer state and the incredible stories happening here today I'm Nate spangle founder of get Indiana and I will be your host for today's conversation today I'm joined by Scott Nelson CEO and co- founder of make hey a SAS platform that empowers the agricultural Community by helping Brands produce authentic content directly from America's Farmers by partnering with Purdue University and high alpha Innovation make compensates Farmers for sharing their stories through digital content meant to promote sustainability and supply chain transparency today we're going to be talking about Scott his background and and what got him what brought him to the great state of Indiana what make hey is and how he's helping enable Farmers to be contact creators and uh and the economic impact and and what's on the future for the team at make he Scott welcome thank you Nate for having me I appreciate it dude I am pumped up about this so uh kind of background my cousin Hunter works for high alpha in Innovation and kind of put make on my uh on my radar I don't know six or nine months ago and uh so so for everyone out there Scott is not permanently based in Indiana but make hey the company that he runs has a ton of Indiana Roots Purdue Roots pretty I mean that's where kind of spun out of and it's just like what they're doing with Farmers is just really interesting to me so I'm excited to dive in my best friend is a farmer i' I've said that like 10 times on the show uh and so the idea of him creating kind of is like an interesting concept to me and uh and I'm really to dig into it so before we get to what you're doing now I think it's best to start a little bit like we'll do a five minute background of how did you end up uh in this food transparency industry and uh and what your background well thanks again for having me 25 plus years in marketing strategy Innovation roles lots and lots of content creation I spent 10 years in the Footwear space sneakers with uh Nike Inc so Converse as well as Adidas and um primarily on the convos that's pretty fun oh it was killer so we took that brand it was near it was bankrupt and Nike bought them out of bankruptcy and I was a part of the turnaround team of Converse yeah and so we brought it back and we did some really amazing initiatives uh it a lot of fun the sneaker business will never be boring uh and especially when you're at a brand the sneaker business Brands kind of come up and then they go down you know it's lots of Peaks and valleys depending on what what brand you're at um thankfully I was a part of a brand that had a rocket ship uh escalation and then it kind of maintained its uh its its dominance if you will for a while but anyhow that was a while back but you learned a lot around how to build Brands and very creative manners and you know very culturally relevant way ways from there I got on the digital mobile tech world uh lots of different startups um some big some small ratan out of uh Japan uh okay wait they're like a huge sponsor of lots of things like I don't know what what is ran it's like the Amazon of Japan sort of kind of basically um huge huge company like I said they have lots of you'd probably see their logo at a lot of sports stadiums lots of jerseys of soccer teams probably uh anyhow they bought a really interesting mobile messaging app called Viber I don't know if you know it if you've traveled uh in Europe and elsewhere you probably downloaded it on your phone at one point it's kind of like WhatsApp it's a WhatsApp a WeChat all of that anyhow they quickly scaled to a billion users and raketat bought them I knew the CEO the founder of it and he brought me in to run North America so we had a lot of fun what the cool thing about that one Nate was it's a mobile messaging app so guess what that means I spent two and a half years primarily working on my mobile phone I maybe took out a laptop once a week but basically if you work for a mobile messaging platform you do all the work in the platform so you know you you hear these folks say digital first or mobile first lots of marketers like to use those terms and I will say you don't really know what mobile first is until you actually work on your mobile phone primarily 2 and a half years wow so it a lot of fun it was a great company but anyhow let's cut to the chase I never thought I would be working for a restaurant company ever I never had plans to go work for a restaurant company uh my first job was a dishwasher at friendlies and that was a nightmare and very disgusting but um I then actually was a waiter at a uh uh like upscale restaurant so I kind of saw the worst and then like the best I guess but anyhow I never thought I'd be working for a restaurant company throughout my career uh however there was this amazing brand called Panera Bread and so I I I will say I'm from the Midwest so I'm not from Indiana as you alluded to but just a little bit north of here and to the West uh Minnesota so born and bred in Minnesota so I grew up a little bit around Panera obviously it really started yeah you nailed it you got it it was called something different right yeah really good St Louis Bread Company yeah right and still has I think locations still uh name that interesting anyhow they were doing something really interesting around um food transparency what year is this this is 2017 when I first started okay and they're so yeah they were a little bit ahead of the curve in terms of like telling consumers around what you're putting into your body and that was the whole thing and I could get like as a marketer and as a brand guy when I see a company being so transparent and open with their consumer around like yo this is where your lettuce comes from this is where that mac and cheese is actually you know comes from uh these are the people that are growing your food like the here's the we were the first to do a lot of things here's like the calorie count on the menus like they did a really amazing job at just kinding who led that initiative within like what made them decide to we're going to be the transparent Ron Shake he's an amazing man he's the founder um he created the C he created the category there was never some anything called fast casual it was always qsr Quick Serve restaurants right but Panera was the first to really identify themselves as a fast casual and what that meant was I don't want fast food but I don't want the whole sit down waitress waiter situation I want something in between and oh by the way I want something that's healthy for me so he created Panera he drove the whole movement around it and then the marketing team really kind of dove in and started to tell those stories so the point here is I spent all of my days at Panera and all of my budget telling consumers around where their food comes from where the ingredients come from all of that information that they wanted did it open your eyes on the like uh the operation side where they're like hey if we're going to tell the story we got to have our like together yeah 100% like supply chain all of that stuff and um there there were Stories We would we didn't tell um because maybe they shouldn't be told or maybe not that's not the best way to put it but maybe there just wasn't enough story there so we as the marketing team really kind of dove in like what are the juicy ones that are really really important for our consumers to understand and so like what were some of the like the big Winners that you saw from running that campaign at Panera Brett we actually partnered with what was it a Huffington Post and Facebook watch when it first came out and we created a series called food interrupted and it was a six-part series where we brought in like well-known kind of influencers or like celebrities that have something to do with food and we did different episodes so like one episode was around uh Animal Welfare another episode was around like um proteins another episode was around just overall transparency another episode was around like you know uh type two diabetes and and dieting around that so like crossed a wide spectrum of like different topics that were important in food culture at that moment and it was uh it was it was amazing and we actually got nominated for an Emmy uh with that Series yeah you don't see a lot of food marketers get nominated for em chip actually does but um during that time Panera we got nominated and then we got nominated we did another Series in the same vein with Jose Andre Chef Jose Andre uh that got nominated as well so we did some really category defining work and the work mattered meaning that there was like a mission behind it and like we were trying to do deep stuff and important stuff and really Shine the Light on the food system at large and talk about things that are important to the food system at large so that's what that series did it was a win for the marketing department um it was a win for I think the category I think a lot of folks started to see or I know for a fact a lot of folks started to see the work that we did at Panera and wanted to follow Su they liked it they respected it I think that this is something that I've been nerding out on recently is just like America and the food system here and how uh I mean like from my research right that's like it's different than globally right like the amount of chemicals or the amount of different things that are that are in America's foods like I think there's a big thing that's trending is like the fro Loops right what's in Canadian Froot Loops and what's in uh us fro loops and so I'd love for you to talk about this like General issue that we're seeing with the American food system and compare us to the rest of the world when it comes to what we're putting in our bodies consumers just want more information we are living in a world of knowledge and you can pretty much get whatever you want when you want it right in some form some platform so there's a lot of information out there there's a lot of people looking for knowledge uh and so any brand forget about the food space has to figure out ways to be a little bit more open and a little bit more transparent with their consumer so that's a that's just the nature of the world that we're living in and so you know that really falls on a lot of the marketing teams to figure out strategies around like just being honest and being transparent with their consumers and see that's an interesting piece because I was looking at something where it was they were talking about um actually I just had the founder co-founder of mom water are they they're based out of Southern Indiana and they're crushing it and they were saying like marketing historically right it's say you want to Market that you use some like natural fruit juice whatever it's like you have a 100 gallon vat you'll put a gallon or maybe not even a gallon maybe like a cup of natural fruit juice like made with real fruit juice and it's like the market there is like trying to actually like disguise and cover up make it look better than it is whereas like at paner you guys were like pioneering the no we're going to like peel back the curtain see what Mr Oz the wizard is doing back there to know what's going into um going into the food which I think is crazy and I think it's cool and it's definitely a very very uh top of Mind issue for a lot of Americans today we also did a cool thing called behind the counter and it was just basically short clipped short form uh videos around how things are made uh you know the chef's making them the ingredients we put into them just really like raw stuff um like I said short you Instagram friendly but those blew up and got lots and lots and lots of eyeballs just because you know a lot of folks again were like what is behind the counter like what's going on in that kitchen we even had in a lot of our you know models and remodels is it's like an open kitchen right you can always see what's going on back in the kitchen of Panera and that was important to us and now you see a lot of restaurant chains uh doing that it's been around for a little bit but um just like not only being transparent in your marketing but even just how you build your restaurants a little bit of it especially on the fast food side you kind of like hit with the like don't ask don't tell some of that stuff I don't want to see no but it's like I I respect it and I I just think where you're currently positioned at now with what you're doing with mayay that we're about to get into I just think that there is this call for information so that way it's like at least I know if I'm going to put junk into my body at least I know that I'm putting junk into my body and it's not just like being hidden in there mhm yeah how long were you with paner bed so about 4 years so 17 to 21 yeah so right through co co was uh was a fun one in terms of I shouldn't say fun but it was a difficult one in that when you work for a restaurant company during Co you know you just had 2500 restaurants closed majority of them clothes right and so now you're doing to go or take out the in the in Cafe piece was of course closed and so your job when you woke up every day was how do I keep all of these restaurants open so America can eat you know good clean food you know the Panera food that they love and so it was uh it was a lot of work and like not only keep Americans fed but also keep your people employed right like yeah I mean that's no easy task right especially then it's like do you guys was been like a door Dash or a u so we had our own um drivers and so we actually did some really really amazing work we actually did a whole campaign around our delivery drivers and they shot it themselves on their iPhones which we eventually talk about what we're doing here at mayay but they themselves became not only the delivery drivers that are delivering food to people that need it and are sick or what have you or can't leave their Apartments but then they're also the content creators and filming the whole thing and their experiences on the front lines delivering the food and this was I think Co did with just Marketing in general like in the like ugc like really helped it blow up where it's like oh like you're going like now you get on ESPN or whatever people are just zooming in and you can clearly tell it's a zoom call they got their airpods in and you're like holy smokes like 10 years ago you had to have such a you had to build a Production Studio in your basement if you were going to like go on national television and now it's just like oh hey welome to the airport like what's up which I think is super cool but this ugc from your drivers out in the front like super cool and not having to cut into the margin of if you use like a door Dasher and Uber Eats or whatever cuz I know a lot of business like they Topline went up they're doing lots of volume but they're just getting gouged on the like delivery service fees all that fun stuff right 2021 your your time comes to an end at Panera Bread and then fast forward like take us through the Journey what what what did you want to do after that I was brought in by a really interesting startup it was uh founded by rocket scientist like a legit rocket scientist like NASA Department of Defense like his name's Bill Bergen huge amazing inventor had this idea because he'd go underground in the Beltway when he was working on these top secret projects for the government uh and he'd pack his lunch every Sunday night and then go underground and by like Wednesday Thursday like the salad or the sandwich would be soggy in his container and he'd be like he's like if I can control like you know hostile environments and high altitudes and aircrafts and satellites and spaceships and all that and I can control that atmosphere why the hell can't I control it in my Tupperware bin right with my food so he came up with this little idea and it a little patch it's called sa pack and it basically leverages thermal dynamics to take all the moisture out of a package which means you were then left with uh Crispy Crunchy food and not soggy food so it was really the one we always called it like no more no more soggy french fries like I mean when have you ever had a french fry delivered to you and it's not soggy said no one ever just it's impossible and so this technology was was the answer to that so they brought me in as a Mark Cuban back company really great group of guys but again there was a hooer yeah yeah there yeah there there's a little a little Synergy there really amazing product and so you think about you put this in all of your Togo containers to keep that chicken to keep that whatever that hot dish is uh going without even if you like go pick it up from somewhere and it's like just a little bit too far of a drive home you're like you're getting a very different quality thing yeah deliver the delivery space is just tough half of it is the menu a lot of the menu is just not not made to trans made for Transit uh meaning like the second it comes out of the oven or whatever it needs to be plated and in front of someone by you know 7 to 12 minutes so delivery is always a tough one obviously some things deliver better than others but uh yeah it uh this was trying to create a better customer experience for that delivery customer and what happened to the company it's still around um they're doing well we um we had gotten into the produced uh side of the business too because we figured out we had a solution to keep um leafy greens and some other folks uh some other things um delicate produce basically we can extend the shelf life in some form so there's kind of two different models with the company and they're still plugging along Bill's a great guy um but that was just one of these things where really really amazing technology right like thermal dynamics taking condensation out of containers so no more soggy food so with that one I started to see other aspects of the supply chain you know the other side of PL like working with some of the Growers and the Packers and the shippers or what have you on the produce side of it um but then also the front side of it and the front of the house and you know some of the different kind of operational stuff that goes into the food and the quality and all of that that so I so between the Panera experience and then this fun little you know startup that could that was named the world's most Innovative Company by fast company in 2023 I think we were holy yeah so we were doing some really interesting things along the way I'll pause right there but because right now I can kind of get into what we're doing today quick pause in the action to tell you about my friends from hard truth this is my favorite bourbon in the state of Indiana I was down at the distillery in Nashville it is a place you have to check out this holiday season if you're look for a getaway go down there get a spot at the cabin hang out at the restaurant The Distillery go on all the tours it is an amazing time as you're thinking about holiday gifting go pick up a bottle of hard Truth at the nearest liquor store and and give that to the special someone in your life it is a gift that you definitely won't forget there's plenty of recipes and fun stuff that you can make with their bourbon as well I love what they have they have some amazing collabs with people like melon Camp whiskey Co hard truth has been an amazing partner of mine they were at the world Mixology Championship they were the bourbon of choice there their Journey over the past few years has been incredible to watch I'm a huge fan of hard truth and they've been a great supporter to us make sure you go check out hard truth now let's get back into it so how long were you with three two and a half years two and a half years there and when did you join or how did and how did you come about joining the team at May mayay was born out of Indiana all right that's why we're here uh Purdue University uh has a fellowship program uh through their dial Ventures group okay and it's been around for maybe two years and and what they do is they bring in about two times a year they bring in a group of Executives and your job is to look at Agro business at large and figure out where their pain points exist where the friction areas are and then come up with a solution a digital solution that can solve that problem okay so it's called dial Ventures Purdue University and run by a great group of people I was brought in uh it's a it's a fairly intense um applic if you will uh they don't take anyone and everyone uh you go through the gauntlet in order to be a part of this Fellowship so they really do their homework and they really put you through a really amazing process because they want people in that program that can launch and start a company okay I met them along the way when I was at saber pack and then I applied for this Fellowship not thinking I'd get it and then I was selected in the rest of this history so basically it's like a sth month program and the first month and a half is a residency so you're out here in Indiana okay what they do is you're thrown into the fields so you're out in the fields of Indiana Minnesota Illinois Iowa where wherever it might be but primarily for my specific residency it was throughout Minnesota and Indiana okay and you're meeting with tons and tons of farmers and Growers producers of all kinds on their land just to kind of get a feel for what's going on on the farm the operation all of that what's on their mind what are the pain points where do they struggle all of that so you're just taking all this input and then you continue to have conversations and conversations but then they also throw you into the rooms with you know Executives from like horal CHS Land of Lakes General Mills cargale you name it uh we're down with the folks at beex hybrids as well here and a few others uh in Indiana actually specifically so you're just getting lots of input Nate and from all sides of the supply chain if you will and then you come back and you put everything what you heard on a board and you know he are the problems are they big enough that you can solve them do they need a solution actually and you go through this entire um program and it's like I said it's six or seven months and then at the end you finally you start with like literally like 20 let's just say 250 things you saw that were problematic or needed some sort of love you keep dwindling it down so it's all about it's a whole it's a whole like Venture Capital it's a venture Studio process and this is where our other friend from Indianapolis uh comes in that's high alha Innovation so they're they come in and um they're partnered with Purdue on this and so their job is to kind of run the people that were in the program like me through this entire Studio process and the studio process is meant to uncover and focus on those opportunities that have a viable business behind them potentially anyhow you narrow it down you keep going down down down down I had surrounded myself around this idea and we can talk about that idea and how I got to it but one of the things I kept hearing um from all the farmers and Growers that we're that we were meeting with was Scott I have an amazing story to tell uh I just don't have time to tell it I don't have the resources uh I don't really know how to do that but like what happens on my land every day is fascinating and I wish I could tell more of it right now some would say actually I do have stories I want to tell but I don't know if I want anyone to know about my stories and that's fine then we quickly would kind of pivot and be like well you're only going to tell the stories you want to tell right so this is farmer first storytelling but we just I kept hearing that over and over Nate I'm like as a brand marketer of 20 plus years I thought it was really interesting and I thought it was something that needed a solution because it didn't seem like there's something out there now I'm not I'm not here saying that farmers don't tell their stories there's plenty of farming content all over Instagram and Tik Tok and it's amazing right but is there a larger platform that can better kind of Express and monetize uh to some extent and bring a bigger bigger voice I what I hear sometimes from the folks when I tell it's like yes we're creating content but we're kind of in an echo chamber we're just preaching to ourselves we're talking to our we're talking to ourselves right and so net net one of the things I heard and what kept hearing was like how do I how do I tell my story I wish I could I then dig into the digital and social side of this and this is where you're very familiar with it but I've been doing digital marketing for a long long time uh social media for a long long time and at Panera we were really good at social media I think it was probably Chipotle us and sweet green we were like the best of the best in terms of our content strategies and how we how we worked each of the different channels so I knew enough to be dangerous when it came to food and like whenever we did do some of these sourcing stories or origin Stories We Get Crazy engagement uh more so than our regular gen regular content that we put out there so I knew that agricultural farming based food based you know uh content did well did well um I then started to get into like hardcore not hardcore but like a little bit more specific to agriculture right and and farming and I started to see amazing engagement rates and I'm like huh this is interesting and then I looked at all the farmers creating content and I'm like wow there's some really good content out there like there's some really good creators uh and then I looked at like the folks that are actually monetizing it like Millennial farmer in Minnesota he's making a lot of money off that YouTube channel and there's plenty of others that are monetizing their content in some form YouTube what have you Tik Tok and so I thought huh CU I've been doing influencer marketing you know back into the sneaker days when they weren't even called influencers they were just cool kids in a garage band that we'd go give white Chuck Taylor to that was what influencer marketing was back then right those were the cool kids you wanted in your product you know i' I've seen the ups and downs and the the different iterations and variations of what we mean by influencer marketing and content creators right and it just it I'm like huh okay so there's some definitely good kind of farming influencers out here and there's seems to be an audience for their content and there seems to be an opportunity to make some money so I had that in my head right so now Nate you got three things in my head as I was building this business one food transparency at scale consumers want to know more about what they're put in their body and where it's coming from two um food related sourcing origin content in the digital space works and Pops off okay third uh if you create the right content um you can get the eyeballs but you can make money off of this content so the other thing that we heard Nate too was Scott if there's a way for me to get a secondary Revenue stream to my land without having to leave uh I'm all ears okay so I kept hearing that and that so that was also one of the foundational elements of what we build at mayay is it creates a secondary Revenue stream for the farmers and we'll talk about how but then the last component and then I'll stop is having been in various marketing departments throughout my career I've spent lots of dollars on cont content creation I've wasted lots of money on content creation just kind of what happens when you have you know hundreds of millions of dollars in marketing budgets but anyhow there's Brands need to have tons of content right now to stay relevant um that's just a fact and most brands no matter how big you are just can't keep up they can't keep up with the demand so this need for more and more content is just a fact and it's only going to get more and more and more so brands are trying to figure this out and I'm talking about any brand not just a food or agricultural based brand and so I always was trying to figure out a better way to create more content in an efficient manner um I don't want to have to go pay an agency you know lots and lots of money to go do this to then send a production crew to go do that to do this to do that it just takes time it resources hours headcount money we'll still do some of that but like how do I get the what I'll call always on content right the raw real authentic content that actually performs the best on social media look what happened with the Stanley brand a little recently right um shot in an iPhone really grainy but you know completely exploded overnight that brand so the the the need and the desire for that authentic raw real content is another aspect of what we're trying to build here and typically when you're talking about raw real authentic content you can get it pretty quick and it's not going to be that expensive right because that's what you're getting right raw real authentic content so that was kind of another aspect of the aspect was like how do we create more efficient marketing organizations across all these Brands and companies so we took all those four things and then we created make you got those four things throughout your seven months in the fellowship Y and then by the end of it they're like great it's graduation day what's your company yeah graduation day so I will say we didn't just get those throughout the the months of the fellowship we you know it all started back in my early days of marketing and then it really started to kind of come out um when I was at Panera like this idea of transparency how do I build something around that anyhow graduation day comes in the form of a pitch okay you go in front of about 100 150 people uh you're at Purdue University and it's agricultural leaders of all kinds it's really it's Farmers it's CP G Executives it's other brand Executives it's Venture Capital folks it's a whole gamut of folks that are in and around the aggra business you come in and you pitch your business you have to build out the whole plan so I had about 45 minute pitch and it gets deep and you have to take them through everything it's not just like an elevator pitch it's like get into the business plan get into the concept get into the model get into all the validation everything that you've done and so if you do a good job uh they will choose to invest in you oh boy High Stak graduation big graduation here's a fun fact though and I knew it was just one of those things that was completely amazing but um I had never seen the pitum uh before that morning because they went they didn't let you in and like we flew in and whatever and we were doing things all week but I never really went into the pit room I would go into the pitum the morning of the big pitch it's just like a blank it's all these just really boring blank rum and like your typical University like really really really large large classroom for hundreds of kids nothing on the walls but there was something on the wall and I go over to it and it's this it's the only thing on the wall in this huge room and it's a painting of a hay bale in the middle of a field now I'm about to pitch a company called make so I was like is this a sign or what how like how random is that is that the only thing in this room is a hay bale and I'm about to tell people about a company I'm looking for investment it's called make okay that was a fun fun little start to the morning but anyhow I proved little Easter egg I know right uh I we we proved our model we got the confidence of everyone in the room and so they invested in us so that means that get in uh here we are in Indiana my two backers for make are Purdue University and high ala Innovation from taking all that in you know the four things you realize the pitch the fellowship whole thing at its simplest version I'm going to I'm going to recite it to you see how it is it is a platform that helps turn Farmers into content creators for large Brands yeah large small medium-sized Brands uh there's two things here on on each side uh you already know know about the farmer Farm we need to create a platform that provides additional revenue for a farmer we need a platform that uh is uh enables them to tell their story and connect them closer to the consumer and connect them closer to Brands and companies that they want to be connected to on the other side it's bringing a level of trust and transparency to brands that need it okay bringing that information out to their customer and then it's also creating those efficiencies in their organization around content creation so I'll give an example of what this would look like let's just say Chipotle subscribe to us okay let's just say they haven't by the way but not yet Chipotle you're out there I know you listen to the podcast there you go no let's just say let's say someone like Chipotle subscribed the first thing that they would do is send you know an email out to their growers in their supply chain that they know and say hey everybody we have just subscribed to this new content platform uh we want you to sign up for it Farmers because you're going to be getting briefs and assignments from us from our marketing department to create content for us that we're going to be using in advertising and all of that and oh by the way the platform is going to pay you every time we use your content okay so that's how it kind of works so so first thing is Farmers out there get an email address make sure that you're signed up on uh with an email address so that when Chipotle reaches out you can uh respond to that and so they're uploading all this content so they'll answer a brief I have this great um co-founder John running who I brought on he's my chief product officer and he's amazing mind and so I think you know what we've really built is a piece of software that enables more direct kind of briefs into the farmer meaning like this is exactly what we want you to go sh shoot right now we don't want to give you too hand too much handcuffs but what we heard from a lot of the farmers is like just give me something to tell me what to go do with my phone like I need some direction and I'll nail it right and so we're leveraging like generative AI to create these really succinct um direct briefs that are hopefully enabling and empowering that easy content creation that quick easy content creation by the farmer right so the farmer will get this brief from whatever brand it is and let's say it's asking for or we want Sunset footage of harvest seasoned uh and that's all we want could just be like a a beautiful tracking Sunset shot of your field maybe you're on your John Deere or what have you but we just want cool Harvest Harvest Sunset footage and we're going to put on our Instagram we're going to talk about like hey the start of it all right or the your food coming soon to you whatever the hashtag whatever whatever it might be and so then they they'd go shoot that they'd be like I can do this they take out their phone they're on whatever tractor and they just get this great 30 second piece of amazing Sunset Corn Harvest footage they upload it back in the platform the brand takes it uses it on social uses it in store in a restaurant on a menu board whatever whatever wherever the usage case might be on the PD page lots of different uses this just isn't social media it's for all different channels throughout an entire ecosystem for a brand okay especially when you think of a brand like Chipotle with they they already have the app right I get in there all the time there's like there's some new stuff in there but that would be interesting to see like hey this is your tortilla shells came from Corn based at this farm that would be pretty slick or even going even scanning a QR code on your you know your raspberry uh your raspberries at your grocery store and up Pops like a video of the actual farmer That Grew those raspberries right that would be kind of interesting um you know talk about the future of food labeling in some form anyhow that's how the platform works so it's a piece of software that just enables a better brief out to the farmer to then hopefully have them create the right content so going back to what you said yes we are enabling the everyday farmer in addition to the folks that are already creating content um to become content creators and take that content and get monetized for that content okay and where are we at in the process we are full on launched and out there um so we started with the farmer side meaning a lot of our conversations with the brands the first thing that they would say big small medium is Scott love this idea a really cool concept sounds f inting them is anyone using this thing Are Farmers going to use this platform and I knew I had to answer that question because I was going to get that question I got that question so we started to build out the farmer side and what I meant by that is um we built out like the farmer signup the dashboard all of that stuff and we did it with Farmers so we invited like a select group of 30 Farmers to like help us basically shape the software the software that will be um enabling and make sense for them um the last thing we wanted to do is create a piece of technology that they're not going to use so we basically had so much farmer input into the software itself uh we then took that and then started just doing a large demo with it and like a a whole beta pilot where we would send them briefs and have them go shoot the content upload it back in all of that stuff so that took about two or three months we wanted to get it right so now I go back to all those companies and they and I go guess what farmers are using it farmers are on board here's the content check out what it looks like pretty darn good um really good feedback uh so yeah we're good uh and then then the next part was building out the brand side and their dashboards and just building out the whole experience for the subscriber for the for the for the whatever you know company it might be the cpg or the restaurant or or the retailer or what have you so we built that out and we just finished that about two months ago late August and so now we're on the street uh selling this thing and talking to all sorts of different companies like I said big small medium that want to support America's agricultural industry they want to support support America's Farmers but then they also need better ways to get content and in more efficient manner and they do have a relationship with their consumer that they want to be more you know transparent and they want to build that trust and that loyalty so we're not we're not talking to all the brands out there right we're talking to the people that will believe in what we're building in our mission right it's very niche I would say it's a very Niche start for software food and EG but I know where it eventually could go it can go into all sorts of other categories things beauty think fashion think energy there's a lot of different categories where this thing will go into where people will want to know sourcing stories of sorts okay and so that's kind of where the software could go but right now we are we are here for the farmers we are here for those brands that want to tell these types of stories JC har company is your answer to navigating the apartment rental Journey with almost 50 years of creating enjoyable living experiences in Indiana you'll be sure to find your new home site home you're going to find 30 communities in the best areas Indiana has to offer Hamilton County downtown Indie Bloomington justtin name with few along with five brand new luxury communities visit HJC har.

com Nate to find their list of locations and reach out to one of their many dedicated leasing agents for a personalized tour tell them n sent you and they're they're going to take good care of you looking for a career in Property Management you'll also find a list of open positions on their website along with all the reasons why jcr is named one of Indiana's best places to work want to sneak peek into Life as a JC har resident or associate be sure to check them out on Instagram at home is JC har or visit home ISJ cart. com Nate one more time home is JC Hart I love it it makes sense to me I do see there would be like you know the old Legacy farmer that they might still have a flip phone you know or they might not not be they might even know what a content creator is M but I do think this next generation of farming it's very very interesting right so you think of small farms so like less than $350,000 in I mean I think the term they use is like gross cash farm income yeah so that makes up 88% of farms so if you just got one Farm 88% of farms are under that 350 Mark but they only account for 20% of production so when you think of like a small farmer that really needs extra income that makes sense but they are producing such a few such few amount of the total production so it's you talk about oh Chipotle sends out to its Growers it's like well and my buddy is not a grower for he just drops it off at Cargill and they do whatever they want with it right so what would you say if we had a listenership of a thousand Farmers that were like hey I want to start doing this but I don't produce for Chipotle I don't produce for Panera Bread how do they get plugged in yeah exactly so there are plenty of farming stories out there that Brands will want right and it doesn't matter if you're a part of their supply chain or not maybe a brand or a company wants to just celebrate Farmers that are doing really interesting regen practices on their land maybe a brand wants to just see amazing footage of harvest season uh maybe a brand just that wants to see a bunch of farmers wearing their product right think of like carart like I would say we know the folks at carart but I would say like 50% of our video content right now has a carart logo in it right yeah talk about product placement yeah exactly it's like and fascinating so you don't have to be a part of a supply chain to be on board here because we're going to have a diversity of all sorts of Brands and companies that are going to want a variety of different pieces of content and different types of Storytelling so that's where we're like it's okay it's okay if you all your stuff goes to Cargo and you don't know where it goes after that that that is one part of the puzzle but then there's a whole other side of this business where it's just we want to sell celebrate and want content from America's lands yeah I I I get it so you have 30 Farmers creating right now oh we have over that so we're probably around 60 and again that doesn't sound like a lot but it is because I don't I we want a good variety and we want a good mix and so we have we have like well-known content creators on our platform and then we have everyday farmers and I don't know if I should say everyday Farmers but I will say well like non-content creators like don't have a background making videos I would argue without saying his name but his name is Doug and he is from Indiana he and he's probably what you just kind of identified as maybe the older Set uh the older generational I would say his content is probably the best I've seen he doesn't have social media he doesn't do any of that stuff but it's just I don't want to say it's quirky but it kind of is but it's just like it's so raw and like amazingly authentic that like if I was at a brand like one time he talks about like he shows up video of like you know the the tire fell off one of his you know pieces of equipment he's like so goes you know today and just like the commentary is absolutely hilarious and I'm like if I was a CMO at you know I can't say the at this brand I would want that that guy represented doing videos for wait what part of Indiana is Doug from we'll talk about that later okay cuz I have an uncle who's a farmer in Brean Indiana whose name is Doug well last name starts with m okay not my uncle but if my uncle was out there creating farmer content I would have been hyped up anyhow we are so that I think that's the beauty of what we're talking about here though is like you don't have to be on social media you don't have to be a content creator our software is going to help you and so what's the thought process behind like like is it just because Doug doesn't want to be exposed oh I don't know I I I didn't tell Doug I was going to mention him on this but I just you know if you have a farmer named Doug in your life shake his hand Do's doing a good job great work today Doug uh no so that the the the the amount of farmers that we have on it's less about the I I should say it's less about the quantity and more about the quality and we're seeing really good content this is the the barrier that a lot of people have to Instagram it has to be perfect and I'm like hell no I just ship it like we get a video made I'm like yep that looks pretty good let's send and like the algorithm will do the work and so I think getting them in the mindset of like yeah no this doesn't need to be like motion picture quality like people love your quirky you know the tire like that's like I I feel like Farmers have the best on liners oh like oh my if there was a compilation of farmer one liners I'm just like oh my gosh it's it's so great I love it I mean it doesn't get more authentic in my opinion than a farmer um they're going to speak their mind uh they have a strong point of view they have personalities they're smart people they're creative they're inventors they're all sorts of things on a daily basis right man I was just up last week I was like helping out with Harvest at my buddy's farm and the amount of just different things that he has to be an expert in is crazy Andrew when you listen to this man kudos to you it's like he's rewiring a fan for a grain bin then he's like welding this part on to do something and then he's like in driving the semi and then he's driving the combine and then he's driving the tractor I'm like you got to have like a CDL be a trucker operate every machinery and no electrical work like what the world man and be an accountant too yeah right it's like it's crazy so I do think but I do think with small farms the biggest issue that they are facing is that you cannot grow a small farm on just Harvest alone or if you can there has to be like you have to be very very efficient with everything and it's like you know if you're not getting the high yields possible with all of your land and doing regenerative you know crop techniques and planting and harvesting all the stuff like you can't go afford more Acres because they're just getting more expensive and you can't grow your farm so having an option like this where Farmers whether they're in Indiana or Beyond could sign up and start Mak like what do you think the average Creator now on mayay like as a farmer like what kind of extra income can they bring in they could prob depending on how many briefs they answer you know you're you're looking at any you could looking you probably could make a couple thousand dollars a month a couple thousand so let's say let's just say two just to be easy you're making two grand extra a month and that's that's that's probably that the Highlight let's just say a thousand you're making a, bucks, $12,000 a year like that does start to add up and especially as you get more and more and like the platform grows it's like you could end up being the farmer that's like The Accidental face of John Deere right accidental is the key word right there exactly right because like it happens a little bit now there's one killer content creator not he is kind of he's in farming but not necessarily farmer it's Jackson just Jackson Jack Jackson thing yeah we saw Farm progress show amazing kid he's a beast and he's from Indiana did you know that yeah I actually did he up by Fort Wayne we're uh we actually reached out to him uh once we started see I've been emailing his mom exactly I would love I would love to get Jackson on the pie to talk about like how did this kid become just the expert of John Deere tractors by the age of like 10 yeah no he's uh again authenticity and just so good and the he's like The Accidental face of John Deere right you know like it's crazy cool like they hired that other guy to be their Chief tractor officer wreck something yeah but it's like this is the guy well then they hired Jackson to train the chief he's actually he's the chief TR tractor officer be honest he's he's a killer and that's so that's so so cool and his content is so authentic and it's just like he really likes it and that's what you're looking for Farmers to do you're looking for them to you know flip up their their iPhone and just like talk about I actually had a dream so if you ever want to me and my my buddy and I were talking about about this if you ever want to start a make hey podcast I wanted to hook him up with like a a really really nice headset yeah and a an iPhone camera that's like suction cup to the combine yeah and just shoot an hourong podcast while he's in the combine pretty good idea cuz he's gets so bored he calls me all the time and it's like we had to figure out a way that he could like get his headphones so he has like really nice JBL ones that like so I can't hear all the like I can still hear a little bit of the from the combine but he can then hear what I'm saying and we just like talk for an hour cuz he's like he's just bored in there like around I was like what if we just turn this into a podcast to be super fun I mean that's it's a really good idea I mean what we're trying to do is like it's not that hard as you just alluded to like majority of us know how to use our our you know our camera phon right it's even better when it starts like looking up their nostril a little bit exactly and so it's like how do we make how do we make make hay become a part of the daily Farm operation just give me 30 seconds of your day shooting something that's it it's really easy I think the barrier to entry is is once you can get past that hump communicate that that if you're a farmer in Indiana and you want to make extra money by shooting 30C video per day of anything on your farm start there yeah like you need to talk to these guys yeah no that's a great way to sum it up right where it's like if you can get the barrier of like it doesn't have to be this cinem cuz I think uh off the Jump the first thing they think is like it's going to be a distraction yeah yep like it's just oh I don't have time for that Y and it's like dude you're drinking a cup of black coffee or something watching the sunrise and you have your farm like just take a snap of that like it's easy like and I hate to say like oh it's super like getting really good and building a following on social media is hard but like creating the actual images and stuff that like you're you guys are looking for is not that hard and again it's not you don't need social media because you're just you're just a Content engine for these Brands you don't have to post it on your channels oh my go going to them right here here's what you do right if you're a farmer no if your dad is a farmer you're on Instagram your dad's a farmer sign him up for make every morning before you go to school let's say you're a 15 16y old person you're like ah you know what my dad's really cool get a 30second video of your dad every morning and get him on make like that's easy put your kid to work making the Instagram videos that would be sick uh I love it okay this I get fired up about this one because I've been talking to my buddy and the big thing about farmer is he's just like dude so he's 30 actually his birthday is this weekend he's going to be 30 he's taking over his family farm and he's like man I want to get out like I want to grow this thing but like doing things the way that they've always been done is so hard and it's like there it's impossible like I'll be 75 years old and I'll still have the same siiz Farm my back will be broken and well I have to show for it besides a lot of years of hard work uh so so having something like this he's starting to think of creatively how to grow his farm and like this is really so this one's just like really applicable to like conversations I've been having so I love it I just think there's there's so much stuff that happens on all these Farms that the average consumer has no idea and I do believe truly believe that we do want to know that information like I was at a um I went to a cranberry harvest in toma Wisconsin two weeks ago absolutely insane if you had never been to a cranberry Harvest just the red like Seas of red it's just absolutely amazing yeah wait cuz did they grow those in like mares mares BS whatever you call exactly put I Lally know this because of the Ocean Spray commercials where they're like in the waiters like that's what I did I got the waiters on pretty cool uh but just listening and we're with a seven generation family that had been doing cranberries and just listening to not only what they doing during Harvest but like what they're doing the other you know 9 10 11 12 months of the year around the Cranberries like they got to freeze the weeds they got to do this they got to do they got to fix the marsh beds like all the amazing work that goes in in the off season right but like I would like to know that like if I'm Ocean Spray or some other company in the space like tell that uh tell that story throughout the year just not around Thanksgiving or harvest season like there's so much amazing work that happens in that specific field just like any other farming field right um that needs to be out there needs to be told here's the thing too like a lot of times these stories of just like the daily mishaps or whatever of farming are being told on Snapchat yeah so like a lot of my farming friends like I'll get on Snapchat look at some stories and it's like damn combine wheel fell off or whatever and it's like and like my like I I have tons of friends that are like you know the 20 to 30y old farmand that's like already documenting like Johnny left the gate open and the chickens got out or whatever it is you know like and it's like just take that same Snapchat and like make it something to do with the brief that you get and you can start getting pay exactly it's like that's that was the other thing I looked at like huge followers on some of these folks but none of them have brand deals or there's like no like they're not and yet they're all have their John Deere or their car hard or all the different equip or what have you but they're like they don't know how to monetize it cuz what they really don't have time for is to like re like to do the piece that I've like spent the last year and a half doing of like reaching out to the sponsors and the brands and negotiating that and it's like well hey we're going to need you to post and it just becomes so taxing where it's like we need you to post 10 stories a month about our John Deere product and it's like okay now it's like too much it's too much and that's that's influencer that's still that I would say that's influencer marketing that's an influenc we are not an influencer influencer platform whatever we don't all that stuff right because that stuff is taxing there's so much planning it takes time like you're saying just the back and force with the Creator in this case it's the farmer with the marketing department oh you didn't do this oh can you get that can you get that it's very for formulaic and too taxing for an audience like the farmer I love it it makes a ton of sense to me I think Farmers out there if you I mean one there's probably already like a series of people that just like take videos of their farmer dad doing like saying fun stuff or doing cool things there's probably Farm hands out there that are already taking Snapchats literally I just think bring it yeah put it on make and it's like then start to look it a brief and it's like okay maybe you look at one a week and it's like you know on Monday it's like oh if we need a sunset image or a sunset video of your farm y y and it's like you're probably already there doing it and it' be so easy we're not saying that everyone's going to make thousands and thousands of dollars but and by the way like you just hit it too it's like you don't have to show your face in every video you don't even to show your voice a lot of the stuff is just going to be like Photo you know stock visuals or what have you and so like for the lot of farmers like well I don't want to be on camera Scott you don't have to like answer the briefs that you want if you don't want to show yourself on camera don't if you don't even want to speak over camera don't you know because this is the hard part that I don't think it totally clicks with everyone so let's go like we're going to tie Panera Bread to make yeah right so Panera Bread is thinking about you know it would be really cool to like talk about and like build a day in the life of like going from Farm to table to belly and it's like man if only we had like a really authentic video of and it's like then you have the marketing intern at pan a bread going out driving into the country somewhere maybe or you're hiring an agency of production to like make this thing a big thing when all you really needed was to like if you knew a farmer to text be like hey will you send me a just like a two can I tell you a quick story on so that so you just I mean you basically are telling me something that actually fueled the idea so there was a point in uh my time at Panero where we had to tell the story of where our Romain lettuce came from in our Green Goddess salad which by the way is delicious and so what do we do uh we create a brief go back and forth with our agency you know weeks later we get into Yuma Arizona where we're growing and we brought a production team right and we brought a drone operator in and all this stuff and we created a beautiful 30 second piece of film around our Romain lettuce in that green God South you know which then lives on Instagram what have you you know that cost money that cost time uh it took a while a lot of people are part of that production um now imagine if instead of doing that to your point you just said I just sent a brief to the farmer and said can you just get me some cool footage of the Roma lettuce in the field and oh by the way if you know how to fly a drone which a lot of these folks do nowadays like make some drone content too great Scott he probably what do that in a day or two and so you can start to see what you're just saying like the efficiencies and the time saved the money saved if we empower and understand that farmers and producers of all kinds can actually use their phone and create really good content and it's like marrying the farmer to the marketing department like I love like I think a lot of times it's like I'll go somewhere and like I was just down like I get to go to like Southern Indiana and it's like I do a whole weekend of activities you know it's like I'm Here There and Everywhere and it's like the final shot of a reel is like three seconds it's like oh and I stopped by the saloon and it's like not even me like 10 minutes of me at the saloon like I spend an hour at the Saloon or wherever I'm at but it's like the video is like just like sipping a beer real quick and it's on to the next thing and it's like farmer you could get a 100 bucks or whatever it is if you just give us that three seconds to go use because we have 100,000 followers and we just need a little tiny snippet of it right three seconds like it's crazy like and now that I'm more in tune with the content creation side I'm like oh my gosh it's like I think the first time that's got and I talked it was right around March Madness cuz Purdue was uh in the national championship and I was like okay I'm St to and now that's even more I'm like oh yeah all these marketing department needs is like you know 3 seconds planting 3 seconds growing 3 seconds fertilizing 3 seconds harvesting and then you build a nice reel that goes viral and gets hundreds of thousands of views like to get all that different you either you stock image that looks really like really bad really like and it's funny cuz it looks so good that it's bad it looks so cinematic you know they're out there with like a 75k camera like oh my getting every little water droplet and it's like no we just need to see a farmer out they're actually doing the right okay wow I'm jazzed up about agriculture I think this could can be a really big benefit to Farmers in Indiana and Beyond right it's like you're already you have a phone in your pocket 30 seconds like look at a brief I think especially as more uh Brands come on yeah where it's like oh you this one's like you could even do this whole campaign around like red versus green where it's like hey we just want 30 second ugc like like videos of farmers with the oldest red trap tractor that's still in operation and the oldest green tractor that's still in operation and it's and it's like those Brands were on the platform working with you all and we check this out uh we sent out a brief last Friday at 3:15 to our farm base and it said uh show and tell us a piece of Machinery or equipment that is very important to your daily operation like so just you know send us a video about what that piece of Machinery is within 4 hours we got back four videos one was uh I think it was a case tractor another one was a John Deere tractor another one was a guy in the middle of Iowa I think with a switchblade and he's like cutting down stuff and all these different things and then there was like one of a Polaris like like you know with theer yeah exactly and I'm like and by the way two of out of the four were like like TV commercials like they were amazingly shot like quality cont it was just amazing content and so it just spoke to like 4 hours 4 hours we got back that type of content from these types of farmers and oh by the way so going back to what you were saying is like yeah if I'm Kabota and I see this film it's like that's kind of interesting wow that was pretty quick they got that fast I love it um okay wait what's the website uh www.

go. com oh yeah CU make. com soon you somewhere else yes yeah we got to put go in there go. com all right so you can go on here on the website you can go if you're a farmer in Indiana you click Farmers how long is I mean it takes you like 30 seconds to sign up yeah it's less than a minute less than a minute you get signed up and you could start sending in videos so let's say that for those four videos what do those what do those farmers get paid so for that specific use case we're just doing internal pilot internal test if we selected your video you get like 250 bucks so someone just created one in less than four hours and just got 250 bucks that's amazing I love it we have we are coming to the end of the show we've been going I love I could talk about farming and agriculture all day long unfor is time for us to uh to wrap up so we have some fun segments that we always talk about here at the end so first one is our younger year segment so this segment is brought to you by our friends at or Fellowship they're a great organization here in Indiana helping develop young Business Leaders across the state Scott what advice would you give to your 22-year-old self look at everything even if you think you're going down a path that you think you should be look at everything like really learn about who you are and where you want to go and meaning just like when you're when you're at that age it's a it's a stage where there are things that are maybe determined for you like now you got to graduate from college you got to go have this job or you think you this is your major and you want to go into that field I think it's important for people to experience as much as they can and really kind of find their path uh early on and not just jump into something that is expected uh or something that is just there for them uh so I would take a good look and just explore as many things as you can when you're 22 because before you know you're going to be 30 then you're going to be 40 and your path is set so when you're 22 uh learn as much as you can and explore as much as you can I love that that is great advice if you could pick the perfect collaboration to happen on the mayay platform between a brand and a farmer what would that look like something that is going to do really good for the world so I would love to take a bunch of farmers that are doing cover crops or whatever like really interesting practices regen practices on their land take a group of those folks and align them with a brand or a company that wants to celebrate all of that hard hard work and practice and create an ongoing content system around that so not just one-offs not just campaigns like let's commit to a specific initiative around certain practices that farmers are doing on their land that are hard and let's celebrate it and create content around it throughout the calendar year that's not for a month or two months or a quick campaign to get a PR headline let's really support a really interesting thing that farmers are doing on their land and support it in the way that it needs to be supported and that's with always on consistent storytelling I think that would be so and and maybe if through the make platform maybe Jackson got hooked up and did some more stuff with John Deere somehow through oh yeah no we definitely when you're talking about that world of influencers and celebrities yeah stay tuned we'll do something fun oh boy I love it all right uh so you don't currently live in Indiana where do you currently reside at uh I'm in Boston Massachusetts Boston Massachusetts so but you're spending a decent amount of time with high ala Innovation being here correct a lot um so I want to know from a from a transplant kind of you know you know you're spending from a visitor what's something you think the world needs to know about Indiana I'll tell you this much uh growing up in Minnesota right so I'm from the mid Midwest Big 10 I didn't know too much about Indiana I knew Purdue was like a really good engineering school um and I knew they had a cool logo and it was like the boiler makers I watched the movie hoo I thought it was like amazing like still one of my favorites but like come on that's so like stereotypical right um what I've learned about Indianapolis uh specifically and is like great culinary City like there's some really good restaurants in this town that I've eaten at so it's like it's kind of a baller place in terms of like Cuisine and food and chefs like I didn't I didn't know that uh as much and I spent time in the New Yorks the Boston the Chicago the Los Angeles San Francisco but like really really great um culinary scene here in Indianapolis which I appr what are a few of your favorites uh so anything and everything in the Cunningham Restaurant Group uh we're at liver Livery fire liy is Fire Commission row um even Brew Burger so they got a nice little uh nice little portfolio over there heck yeah I love it yeah I think Livery is like the go-to date date spot here's a date recommendation you want to impress your lady and you're in Central Indiana you go get a reservation at Livery and you are going to be just all the brownie points so you've been exploring Indiana you kind of been around talked to some Farmers what's a Hidden Gem in Indiana Pig Adventure and they like literally bring in like buses of like tour guy tours and all of that and I tell you what it was fascinating it was like talk about transparency around just like showing off the operation but anyhow it was uh it was pretty it was pretty cool this is this is great say the Pig Adventure is open so squeal with excitement yeah no they did some fascinating stuff actually yeah the Pig Adventure features the modern farming practicing practices of a working pig farm that's pretty cool no it was it it was brilliant all right pH Oaks Farms the Pig Adventure we have to check that out finally you've been meeting tons of new people in Indiana who's the hooer that we need to keep on our radar Brad F from be beex hybrid seeds he's an amazing hooer he's an amazing man I spent a lot of time with him what's he do at best so he's the head of innovation backs and uh just a super super duper smart mind and uh just getting to know him and the work that he does throughout Indiana and Beyond has been fascinating and very important for mayay so he's a he's hopefully a hooer but I think he is uh but he should is definitely someing no beex is a is a hooer brand so we claim them um I love it man Scott thank you so much for coming on if one more time if you were a farmer out there it's looking to make uh some extra money and make an impact and you know your content could be featured like your picture of your Farm could be on Chipotle's Instagram with hundreds of thousands of followers like go sign up for May it took one minute I actually just signed up my best friend Andrew I put him all in there I'm building on his profile and I'm Andrew you're the newest farmer Ambassador I go home like probably once a month even if I have to take the video of him I'll just do it and send it in there uh cuz I think there's this whole thing right when Airbnb was first getting started and they had to go around and like take all the professional pictures for all the host it didn't look like you were staying in someone's like dungeon like I'm going to help I'm going to help and I'm going to get Andrew and the Huff farms in Brean Indiana I'm going to get him racking and rolling on mayay and then I'll just save all the money and he just had his first daughter and so maybe we'll just give it to her when she becomes a uh or just go to Livery right or just go to liy yeah either way um Scott thank you so much thank you all the work you're doing with M shout out Purdue University shout out high alpha Innovation shout out Hunter my cousin Hunter Haynes is the one who who made this connection happen and I'm excited to keep following the journey and see uh all the impact that you're making for Farmers all around the world thank you for having us I appreciate it Nate thank you for listening to this episode of get in if you like what you heard make sure you leave us a review wherever you listen to podcast this show is made possible by our friends up at Sweetwater whether you're trying to start your own podcast or looking to take your show to the next level make sure you check out sweetwater.

com for all your creator needs if you want exclusive behind the-scenes content on all things Indiana make sure you follow me on Instagram and Tik Tok @nate spangle thank you for being part of what makes the hooer state so amazing we'll see you next week here on get in