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The Lucas Oil Story: Truck Solution, Global Distribution, and NFL Stadium Naming Rights

Morgan and Katie Lucas share how their parents built Lucas Oil from a truck engine solution into a global brand with NFL stadium naming rights.

Podcast Summary

On today’s show I sat down with Morgan and Katie Lucas, the leadership duo behind Lucas Oil, to discuss the company's incredible journey.

They talk about the entrepreneurial spirit of founders Forrest and Charlotte Lucas who started the business in 1989 to solve friction problems in truck engines, and how their hard work and innovation led to their name being emblazoned on Lucas Oil Stadium.

Morgan and Katie share insights on their leadership roles as CEO and president, the importance of Indiana in their business operations, and their strategies for future growth.

They also highlight Lucas Oil’s ongoing efforts to improve lives through its products and community involvement, as well as its recent global expansion initiatives.

If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast

You are going to learn about:

  • The Founding of Lucas Oil

  • Strategies for Future Growth and Global Expansion of Lucas Oil

  • Lucas Oil’s Community Initiatives and Involvement

Thank you to our partner:
NCW

Check out these great clips from the show:
01:17 Guest Introduction: Morgan and Katie Lucas, Lucas Oil
02:08 The Origin Story of Lucas Oil
03:38 Challenges and Early Successes
12:48 Racing and Personal Stories
22:59 Lucas Oil's Product Line and Impact
39:09 The Decision to Move from California to Indiana
40:38 Challenges of Leading from a Distance
41:01 Transition and Expansion of Lucas Oil
42:51 Global Opportunities and New Products
45:35 Sponsoring Lucas Oil Stadium
48:55 Impact on the Indiana Community
54:30 Fun Segments and Personal Insights
54:45 Why Indiana is Home
01:01:38 Hidden Gems and Favorite Spots in Indiana

Guest(s)

Morgan & Katie Lucas

Date Published

November 26, 2025

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

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Podcast

Share Your Indiana Podcast Guest

Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.

Podcast

Share Your Indiana Podcast Guest

Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.

A person in casual attire poses with a person in a vibrant red mascot costume wearing a baseball jersey that reads "Indians," both against a blue backdrop with text promoting "Get Indiana" with Nate Spangle.
A person in casual attire poses with a person in a vibrant red mascot costume wearing a baseball jersey that reads "Indians," both against a blue backdrop with text promoting "Get Indiana" with Nate Spangle.