In this episode of Get IN., we delve into the dynamic world of cloud marketplaces with Kelly Schwedland, CEO of a cutting-edge partner relationship management platform. Canalys predicts that global sales of third-party vendor software and services through cloud marketplaces will hit $45 billion by 2025, marking an 84% CAGR over five years. Kelly, an expert in scaling startups with a rich background that includes working on over 30 companies, shares invaluable insights on leveraging cloud marketplaces within your go-to-market strategy. He discusses his experience building a relationship with Google Cloud at OpenInsights, helping the startup go to market and scale, and emphasizes the importance of strategic partnerships in driving growth.

Kelly also explores the future of cloud marketplaces, highlighting their rapid expansion and the opportunities they present for software companies. He provides a masterclass on using signal and intent data to build relationships with cloud providers, leading to co-selling opportunities and increased revenue. Listeners will gain a deep understanding of the role of partnerships in scaling startups, the strategic steps to tap into booming cloud marketplaces, and the potential for significant growth in the compute cycles and overall business success. This episode offers a comprehensive look at the intersection of cloud technology, strategic partnerships, and entrepreneurial growth.