On today’s show I sat down with Jason Osterhage, President and CEO of Everwise Credit Union.

Jason shares his journey from Atlanta to Indiana, the rich history and recent rebranding of Everwise – formerly Teachers Credit Union – and the impact of local financial institutions on the community.

He provides insights into the significance of credit unions, the strategic process behind rebranding a 94-year-old institution, and the value of maintaining personal relationships in banking.

Our conversation also touches on Everwise’s community involvement, their day of giving, and Jason’s personal experiences exploring Indiana.

If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast. 

You are going to learn about:

• The Rich History of Teachers Credit Union

• The Challenges and Strategies of Rebranding to Everwise

• Everwise’s Community Involvement and Day of Giving

Check out these great clips from the show:
00:53 Guest Introduction: Jason Osterhage, President & CEO of Everwise
01:58 First Impressions of Indiana
03:54 History and Evolution of Everwise
10:40 The Rebranding Journey: From Teachers Credit Union to Everwise
13:51 Challenges and Strategies in Rebranding
29:13 The Importance of Physical Branches in Modern Banking
34:47 Community Engagement and Day of Giving
35:47 Favorite Communities and Memorable Experiences
36:34 Exploring Indiana's Hidden Gems
37:39 The Origins and Impact of Everwise
39:03 Understanding Credit Unions and Their Role
41:36 The Importance of Banking Local
47:48 Cultural and Geographic Insights of Indiana
56:04 Leadership and Corporate Governance
59:40 Final Thoughts and Reflections