Building a Youtube Empire in Indiana with Suraj Choudhary
Suraj Choudhary
Business
Hoosiers to Know
Podcast Summary
In this episode of Get In, I hosted Suraj Choudhary, founder of The Normies, a YouTube channel that has amassed nearly a million subscribers.
Suraj shares his journey from an accidental YouTuber to building a full-fledged media brand in Indiana.
You are going to learn about:
Suraj’s early challenges,
The importance of community when working in content
The strategy behind The Normies' success.
They also touch on the logistics of running a YouTube channel in Indiana versus larger markets like LA, the significance of Patreon for their business model, and the value of maintaining genuine friendships within the team.
Check out these great clips from the show:
00:18 Introduction to Get Indiana
01:17 Meet Serge Chowdhury: Founder of The Normies
03:27 Serge's Journey: From Pharmacy School to YouTube
05:16 Early YouTube Days and First Videos
06:26 Building The Normies: From Hobby to Full-Time
11:42 The Role of Patreon in The Normies' Growth
24:19 Embracing the 'Normies' Identity
26:07 Expanding the Team and Content
32:37 Challenges and Strategies for Growth
34:00 Diversifying Content Beyond Reactions
34:33 The Realities of Being a YouTuber
35:30 Shoutout to Hope Plumbing
35:59 Group Therapy for Team Harmony
37:30 Pros and Cons of Being a YouTuber in Indiana
41:58 Advice for Aspiring Creators
49:30 Future Plans and Personal Growth
54:59 Fun Questions and Final Thoughts
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Guest(s)
Suraj Choudhary
Date Published
January 22, 2025