Suraj Choudhary

Jan 22, 2025

Building a Youtube Empire in Indiana with Suraj Choudhary

Suraj Choudhary of The Normies walks us through growing a YouTube channel to nearly 1M subs from Indiana. Learn about Patreon strategy, team dynamics, and what it takes to win in content without moving to LA.

Podcast Summary

In this episode of Get In, I hosted  Suraj Choudhary, founder of The Normies, a YouTube channel that has amassed nearly a million subscribers. 

Suraj shares his journey from an accidental YouTuber to building a full-fledged media brand in Indiana. 

You are going to learn about:

  • Suraj’s  early challenges, 

  • The importance of community when working in content

  • The strategy behind The Normies' success.

They also touch on the logistics of running a YouTube channel in Indiana versus larger markets like LA, the significance of Patreon for their business model, and the value of maintaining genuine friendships within the team.

Check out these great clips from the show:

00:18 Introduction to Get Indiana
01:17 Meet Serge Chowdhury: Founder of The Normies
03:27 Serge's Journey: From Pharmacy School to YouTube
05:16 Early YouTube Days and First Videos
06:26 Building The Normies: From Hobby to Full-Time
11:42 The Role of Patreon in The Normies' Growth
24:19 Embracing the 'Normies' Identity
26:07 Expanding the Team and Content
32:37 Challenges and Strategies for Growth
34:00 Diversifying Content Beyond Reactions
34:33 The Realities of Being a YouTuber
35:30 Shoutout to Hope Plumbing
35:59 Group Therapy for Team Harmony
37:30 Pros and Cons of Being a YouTuber in Indiana
41:58 Advice for Aspiring Creators
49:30 Future Plans and Personal Growth
54:59 Fun Questions and Final Thoughts

Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.

Guest(s)

Suraj Choudhary

Date Published

January 22, 2025

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

This podcast is sponsored by

Sweetwater

Sweetwater, located in Fort Wayne, Indiana, is a large music store and online retailer that specializes in musical instruments and pro audio equipment. It's known for its extensive inventory, expert staff, and dedication to customer service.

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Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.

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Share Your Indiana Podcast Guest

Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.