Brooke Williams and Abbie Herr

May 20, 2025

Why Do Winners at Indy 500 Get Milk?

Podcast Summary

In this episode, I am joined by Brooke Williams, Director of Communications at the American Dairy Association Indiana, and Abbie, a fourth-generation dairy farmer and the veteran milk presenter at the Indianapolis 500.

They discuss the history and traditions around milk in Indiana, from the origins of 'winners drink milk' at the Indy 500 to the daily life on a modern dairy farm. The conversation covers the evolution of dairy farming technology, the importance of community and education about farming, and the nutritional value of milk.

They also highlight the significance of the Indiana State Fair and the iconic Dairy Bar. Throughout the discussion, Brooke and Abbie share their passion for dairy farming and the efforts to bridge the gap between farmers and the community.

You will learn about:

  • History and tradition of drinking milk at the Indianapolis 500

  • Modern technology and innovation on farms -How dairy farmers interact with their communities

Thank you to our partners:

Check out these great clips from the show:
01:14 Meet the Guests: Brooke and Abbie
02:11 Brooke's Journey into Dairy
04:06 Abbie's Dairy Farm Heritage
06:09 The Role of the American Dairy Association Indiana
09:08 The Tradition of Milk at the Indianapolis 500
18:56 Modern Dairy Farming Innovations
22:17 The Decline in Milk Consumption
30:27 Social Media and Community Engagement
32:31 The Importance of Dairy Farming Education
34:08 Challenges and Rewards of Dairy Farming
36:38 Misconceptions About Dairy Farming
42:08 Promoting Dairy at the Indiana State Fair
44:13 Fun Dairy Stories and Personal Favorites
47:25 Supporting Local Dairy Farmers

Ever wondered why winners at the Indy 500 celebrate with milk? Find out the fascinating tradition behind this unique prize in this video!

Guest(s)

Brooke Williams and Abbie Herr

Date Published

May 20, 2025

This Episode is Sponsored By

This Episode is Sponsored By

Sweetwater

Sweetwater

Based in Fort Wayne, Indiana, Sweetwater is your trusted source for instruments, pro audio gear, and expert advice—plus amazing deals you’ll want to check out.

Based in Fort Wayne, Indiana, Sweetwater is your trusted source for instruments, pro audio gear, and expert advice—plus amazing deals you’ll want to check out.

Based in Fort Wayne, Indiana, Sweetwater is your trusted source for instruments, pro audio gear, and expert advice—plus amazing deals you’ll want to check out.

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Know someone with a great Indiana story? Nominate them as a guest for the Get IN podcast and help us share real Hoosier voices.