He Left a Big Agency and Built One of Indiana’s Most Creative Shops

On today’s show I sat down with Ben Seal, founder of The Flatland, a fiercely independent ad agency based in Indianapolis.

We discuss Ben's journey from a farm in Pendleton, Indiana, to starting his own agency focused on exceptional storytelling and brand-building.

Ben shares insights on the Midwest work ethic, the importance of creative freedom, and what it takes to build memorable and effective brands.

Our conversation also delves into the nuances of social media marketing, influencer partnerships, and staying true to one's brand values.

You are going to learn about:

• Ben’s Transition from Farming to Owning an Ad Agency

• How to Build Your Brand

• The Importance of Focusing on Craft over Profit

Thank you to our partners:
NCW
Warm Glow

Check out these great clips from the show:
01:16 Guest Introduction: Ben Seal, The Flatland
02:37 Ben's Journey into Advertising
03:57 The Flatland Philosophy
07:23 Early Career and First Job
10:54 Starting The Flatland
17:03 Client Relationships and Growth
21:57 Advertising Strategies and Campaigns
25:09 Iconic Advertising Campaigns
30:10 Working with Big Brands
31:18 Advice for Marketing Directors
32:27 The Emotional Side of Advertising
33:34 Engaging Your Audience from the Start
34:49 Aligning Marketing and Advertising
35:39 The Role of Social Media in Advertising
36:35 Consistency in Brand Messaging
39:21 Pride in Creative Work
40:48 Staying True to Your Vision
43:53 Advice for Young Entrepreneurs
44:58 Core Values in Business
46:52 Understanding Your Brand
54:17 The Power of Paid Media
56:10 Hidden Gems and Final Thoughts