Where the Idea Came From

This tailgate started as a crazy idea: buy an old truck, be the first into the infield, and throw a massive Indiana-themed party. What began as a dream with some buddies and a Facebook Marketplace search became a mission: create the most memorable tailgate at the most Indiana event of the year.

The idea popped back in 2024 when we decided to flip a truck, drive it in, and just let it rip. That turned into a serious content play—and a profitable one.

How We Made It Happen

We locked down front-row turn 3 passes, built an epic prize wheel, rallied our team, and hit the streets to collect product from some of Indiana’s best brands. Then we:

• Worked with past podcast guests and local partners to secure over $20,000 in sponsorships

• Packed up hundreds of cartons of Indiana Dairy milk, thousands of beers, seltzers, coffees, and more

• Hauled it all in with multiple vehicles (shoutout to Big Red and the Brewmate coolers)

• Camped overnight to make sure we were first through the North 40 gate

• Spun the prize wheel all day—giving out wild prizes and cash

Our Sponsors Made It Possible

We couldn’t have done it without our amazing Indiana partners. Massive shoutout to:

• Dad Water – For bringing the vibes and the beverages

• Indiana Farm Bureau Insurance – Who backed our history-of-Indy500-transportation feature

• Java House – Fueling fans with cold brew (use code Nate for 20% off!)

• Moontown Brewing Co. – Local craft beer legends

• Upland Brewing Co – Always repping Indiana’s best

• Four Day Ray – Supporting summer beer giveaways

Each of these brands helped us bring Indiana pride to life in the heart of the Speedway.

Why It Worked

This tailgate wasn't just big—it was intentional.

• The content game was strong: Isaac crushed it on video. Will crushed it on-site. Jenna designed a prize wheel that drew crowds nonstop.

• Community-first energy: No selling. Just giving. And having fun.

• Execution was everything: From a deep freezer in the back of a truck to lining up coolers in the perfect tailgate puzzle—every detail mattered.

Want to See How It All Went Down?

🎙️ Watch the podcast episode now to hear how we turned a wild idea into a profitable, unforgettable Indy 500 tailgate.

What's Next?

Catch us in Brown County on July 25–26! We’re throwing a $1,000 bar tab party at Moontown Brewing Friday night and hanging out at the Hard Truth Bourbon & BBQ Festival Saturday. Come say hey!